Saturday, March 14, 2026

1958 Jeep Maverick Particular: Favourite Automotive Adverts | The Each day Drive


James Garner’s first TV automotive.

1959 Jeep Station Wagon Maverick Particular

If you’re a automotive individual, and you might be in any manner conscious of traditional tv, then you realize that Jim Rockford, legendary TV detective, drove a gold Pontiac Firebird. The Rockford Recordsdata, which ran from 1974 to 1980, adopted the life of personal investigator Jim Rockford, an enthralling but cynical operator who by no means appeared to catch a break.

Jeep Maverick Particular

Jim’s Firebirds are the stuff of legend, partly as a result of they appeared improbable, and partly as a result of actor James Garner, who performed Rockford, famously did all his personal stunt driving. That is necessary, as automotive chases have been integral to the present, and the Firebirds appeared actually good in movement.

Garner famously did an superior job portraying Rockford, a reality supported by his 5 Emmy-award nominations for his work on the collection, and his one win. However Garner performed a stud years earlier than anybody had heard of Jim Rockford.

1958 Jeep Station Wagon Maverick Special, Blue and White, print ad
1958 Jeep Station Wagon Maverick Particular

Virtually twenty years previous to his first look on the Rockford Recordsdata, Garner was solid as Bret Makerick, a dapper, skilled gambler within the traditional Western, Maverick. The present ran from 1957 to 1962, with Garner as a part of the solid from 1957 to 1960. (Enjoyable reality: Roger Moore would be a part of the Maverick solid across the time Garner moved on.)

Within the early seasons of this system, Garner appeared roughly each different present, as his character’s brother Bart Maverick (performed by Jack Kelly), was featured within the different episodes. That mentioned, the present was at its best when the Maverick boys appeared on-screen collectively.

And whereas Maverick–set within the post-Civil Battle American West, and Midwest–didn’t function an vehicle, the present’s main sponsor Willys did.

For 1958, Willy’s (then dad or mum firm of Jeep), gently up to date its long-running Jeep Station Wagon, and added an upscale variant dubbed “Maverick Particular.”

1959 Jeep Station Wagon Maverick Special
1959 Jeep Station Wagon Maverick Particular

The Maverick Particular boasted distinctive exterior trim in addition to upgraded cabin bits. It’s rugged however considerably subtle nature performed very properly in adverts throughout Maverick, as its lead characters exuded related qualities.

The “Station Wagon” dated manner again to the Forties, and was an try by the Willys people to create a civilian household automobile utilizing the Jeep bits developed for the battle.

The wagon sat on a tidy 104-inch wheelbase, and weighed between 3200 and 3400 kilos. On the marketed costs seen within the adverts shared right here, the Wagon got here with rear-wheel drive, although 4WD was out there.

Energy got here from both Jeep’s 75-horsepower “Hurricane” 4-cylinder engine, or the optionally available—and far most well-liked—115-horsepower “Tremendous Hurricane” six.

Base value for the Maverick particular was $1895 for 1958, and $1995 for 1959. This at a time when a normal Chevrolet began at round $2000.

Jeep bought about 100,000 autos in complete between 1958 and 1959, although it’s unclear what number of of these have been Station Wagon, nor what number of of these Wagons have been Maverick Specials. That mentioned, we suspect the Mavericks have been fairly unusual.

As for James Garner, we do have an image of him leaning outdoors the door of a Maverick—on studio grounds—so there’s that.

Whereas the Maverick Particular lacks the TV legacy of Rockford’s legendary Firebird, it’s a fairly cool callback to the TV present that launched James Garner’s profession, and that makes it superior to us.

Jeep Maverick Special on Warner Brothers Lot, Jack Kelly, James Garner
Jack Kelly (Bart Maverick, left) and James Garner (Bret Maverick) with a pair of Jeep Maverick Specials

Comply with Tom on Twitter

Comply with Tom on Bluesky

Hearken to the Automotive Stuff Podcast

Jeep Maverick Particular Photos

The Automobiles of The Rockford Recordsdata

Client Information Automotive Stuff Podcast Episode 317: Two Lifeless Fashions, Chrysler’s Unsure Future, Cadillac’s “Air Bridge”



Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles