Scrappy Saab comes up slightly brief.
This advert is the tough equal of hanging an all-Cs report automotive on the fridge. And whereas we admire Saab’s honesty, we’re unsure what the purpose of this comparability was. As a result of—please test for your self—it looks as if Volvo received this showdown.
Printed for the 1972 mannequin yr, this advert for the Saab 99, the one Saab bought within the U.S. that yr, boldly compares the 99 to its pure and geographical rival, Volvo. On this case, the 144.
And for these not within the know, it’s my understanding that the Saab/Volvo rivalry—a minimum of in Europe–was no much less intense that the Chevrolet/Ford entrenchments right here within the Sates.
What we be taught from this comparability is that the Saab shouldn’t be solely smaller than the Volvo, it’s much less highly effective, doesn’t brake as properly, boasts much less trunk house, and is much less maneuverable. That is roughly analogous to me including a line to my resume about my playing dependancy, and choice for working nude on the workplace.
Now, the Saab does recuperate—a bit. Scroll down the record of Saab failures, and also you see quite a lot of spectacular tech options claimed by Saab, and never Volvo. These embrace fascinating rack-and-pinion steering, vitality absorbing bumpers, and dual-channel brakes.
What’s humorous, is that the majority interval automotive fans with an urge for food for Swedish metallic doubtless would have opted for the Saab. Whereas the slower automotive, the Saab’s overhead-cam engine revved extra freely. Moreover, the Saab was usually extra enjoyable to drive, with extra direct steering, higher dealing with, and certain higher real-world gasoline financial system. Additionally, the Saab is higher trying.
Who is aware of why Saab advert sorts felt compelled to run this advert? Volvo was the better-selling automotive, so maybe the Saab of us simply needed their automotive in on the dialog?
Amusingly, the advert makes no point out of the Saab’s front-wheel-drive structure, a characteristic which gave the automotive a transparent benefit within the snow, and arguably a bonus when it comes to low-speed dealing with.
Reality be identified; this editor would have gone with the Saab. It’s common quirkiness relative to the Volvo’s extra stolid nature is sufficient of a promoting level for me. Additionally, the Saab simply appears to be like cool, and once you’re procuring esoteric European small vehicles, that counts for one thing.
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1972 Saab 99E Footage
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