Spiffing issues up for simply $87.
Whereas $87 might not appear to be a lot, it went a good distance again in 1978. Take this advert for the Dodge D100 pickup truck. The truck depicted boasts a base value simply over $4000, and given its humble entry-level nature, seems fairly spiffy, all issues contemplate.
However there are two issues that actually give this fundamental Dodge a little bit of aptitude. First, there’s the yellow paint job, and second, there’s the white-sidewall tires and vivid wheel covers. And for a truck that’s, at $4147, completely bereft of another choices or options, it seems fairly good. Now, we don’t know if the striped seat upholstery comes commonplace as effectively, however we prefer it.
Nevertheless it’s the white-wall tires and “deluxe” hub caps that actually elevate the look of this budget-friendly workhorse, and per the small textual content within the advert, they contribute $87 to the underside line. We’d say the tires and wheel covers are cash effectively spent. It is a nice-looking truck.
The advert doesn’t go into a lot element concerning the truck technically, however we will make certain that this bottom-line Dodge is powered by Chrysler’s ubiquitous Slant Six engine mated to a 3-speed guide transmission.
What this truck didn’t include was air-con, a dome mild, or radio—in fact such luxuries have been out there, for a value. And about that value: $4147 is about $16,000 in 2025 {dollars}, which seems like an unimaginable cut price to us. The least costly new Ram pickup now lists for simply over $40,000, however is laden with know-how and gear not even out there in 1978. Nonetheless, 40 giant seems like loads.
Talking of shade, we’re somewhat confused by the Fireplace-department stuff on this advert. The truck is white, and the man’s jackets are grey. The place’s the crimson? Solely the canine appears to be of acceptable livery.
Whereas our main takeaway from this advert is that pickup vans have gotten costly, we’re additionally impressed by how far $87 used to go. To learn extra Favourite Automobile Adverts, click on right here.
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1978 Dodge D100 Photos
Click on under for enlarged photos
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