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1986 Dodge Conquest: Favourite Automotive Advertisements | The Every day Drive


A Mitsubishi captive that by no means discovered a eternally dwelling.

1986 Dodge/Plymouth Conquest

They’re referred to as captive imports, and so they’re not as frequent as they as soon as have been. A captive import is a automobile constructed by a overseas producer, and bought below the banner of a home maker. The GEO lineup of automobiles and vehicles was comprised completely of captive imports.

1986 Dodge Conquest

Captive Imports

Offered by Chevrolet sellers between 1989 and 1997, GEO’s lineup included the Metro, which was constructed by Suzuki, the Prism, which was equipped by Toyota, and the Storm, which got here by the use of Isuzu.

However whereas GEO tapped a variety of makers for its portfolio, Chrysler proved remarkably loyal to single supplier of typically inexpensive small automobiles: Mitsubishi. The connection goes again so far as 1971, when Dodge bought it’s first Mitsubishi, the Colt. Plymouth, too, one other Chrysler model, would go on to promote the Colt—yup, identical identify—in addition to the Cricket, Arrow, and Sapporo.

1986 Dodge/Plymouth Conquest
1986 Dodge/Plymouth Conquest advert

Dodge Conquest/Plymouth Conquest

However, these have been principally smaller, sensible automobiles, all with enticing worth tags. That stated, the Sapporo was a cultured little couple associated mechanically to the topic of this text. However, till 1987, nothing bearing the Chrysler badge had been constructed by Mitsubishi. And when Chrysler lastly did promote a automotive constructed by the Japanese maker, it was fairly particular. However this could occur solely after Dodge and Plymouth had a crack at it first.

New for 1984 was the Dodge and Plymouth (yup, each manufacturers, on the identical time) Conquest. A clone of the Mitsubishi Starion sports activities coupe, the Conquest was a world-class efficiency automotive that includes all kinds of go-fast goodies principally unknown to both Dodge or Plymouth franchises, together with: a gas injected, turbocharged, intercooled engine that includes steadiness shafts and a turbo water jacket, and a chassis NOT derived from Chrysler’s drained Okay-Automotive structure.

However, with a beginning worth of practically $13,000, the Conquest wasn’t properly suited to Dodge and Plymouth showrooms, locations the place the frequent Aries and Reliant respectively bought for as little as $6000.

Chrysler Conquest

After two years of being bought as a Dodge and a Plymouth, the Conquest was promoted to premium standing, and commenced sporting a Chrysler badge for 1987. Gross sales of the Conquest by no means took off, nonetheless, maybe as a result of Chrysler prospects, nonetheless very keen on vinyl roofs and wire wheel covers, didn’t know what to make of the rakish, 176-horsepower sports activities automotive.

The advert featured right here is enjoyable as a result of it consists of a lot of stats, most of that are unnecessarily rounded to the lots of place, and a reasonably dramatic picture of the Conquest. The automotive was discontinued after two years as a Chrysler, having by no means actually been up to date in any manner over its six-year run.

This editor loves the styling, which is unapologetically Japanese, and the blocky, super-cool five-spoke wheels.

Conquest Costs

A fast scan of Conquest gross sales—of any model—produced asking costs starting from $10,000 to $30,000, with most automobiles listed for round $15,000. Not dangerous for a short-lived captive import that by no means actually discovered a house.

1986 Dodge/Plymouth Conquest ad
1986 Dodge/Plymouth Conquest advert

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Conquest Footage

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The Geos of 1992

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