6 Finest Cellular Advertising and marketing Software program: My Assessment for 2025

Selecting cellular advertising software program isn’t nearly discovering a instrument that works; it’s about discovering one which works for you. 

Whether or not you are driving re-engagement by way of in-app messaging, scaling SMS campaigns, or optimizing multichannel workflows, the proper platform can immediately impression your KPIs, corresponding to consumer retention, conversion charges, and lifelong worth.

However not each instrument matches each crew. Some platforms excel at push notifications however lack depth in personalization. Others supply strong segmentation however fall quick in multichannel orchestration or actionable reporting. That’s precisely why I evaluated the finest cellular advertising software program in hands-on workflows. I in contrast their capabilities, evaluated their strengths and gaps, and analyzed G2 opinions to uncover how they carry out.

The outcome: a curated checklist of instruments that don’t simply verify containers, they clear up issues. Plus, G2’s AI Advertising and marketing Thoughts 2025 Report highlights why groups are turning to AI-powered options to automate repetitive duties, streamline multi-touch nurturing, and optimize engagement in actual time.

In case you’re prepared to decide on a cellular advertising platform that matches what you are promoting targets, let’s dive in.

6 finest cellular advertising software program for 2025: My high picks

These cellular advertising platforms are top-rated of their class, in accordance with G2 Grid Reviews. I’ve added pricing particulars that will help you evaluate extra simply.

6 finest cellular advertising software program I suggest

To me, cellular advertising software program is the management middle for creating buyer moments that really stick. It’s the place push, SMS, in-app messaging, and electronic mail all come collectively — not as siloed blasts, however as coordinated conversations. The very best platforms assist me ship the proper message to the proper consumer on the proper time with out guessing what would possibly work properly.

What separates nice cellular advertising instruments from the remainder isn’t automation or marketing campaign quantity. It’s how shortly they assist me acknowledge when engagement is slipping, establish who’s falling off, and take motion to repair it. I don’t need to juggle 5 instruments or rebuild segments manually. An incredible platform already is aware of my viewers, adapts to habits in actual time, and makes it straightforward to reply with relevance.

As a result of on the finish of the day, that’s the entire level: connection. Whether or not I’m nudging a consumer again into the app or driving urgency throughout a promotion, I desire a system that makes it simpler to behave with context.

What makes the most effective cellular advertising platform: My standards

As a substitute of chasing lengthy characteristic checklists, I targeted on what issues in actual advertising workflows. From my analysis and conversations, these are the standards I saved coming again to:

• Pace to launch and optimize: Pace is mission-critical. I seemed for platforms that make it quick to launch campaigns, check variations, and optimize efficiency with out requiring dev help or infinite setup time. Whether or not you’re constructing a journey, sending a push notification, or tweaking an SMS sequence, the most effective instruments cut back lag between perception and motion.
• Segmentation and concentrating on energy: The flexibility to outline and attain the proper viewers got here up in practically each dialog. I prioritized platforms that help behavior-based triggers, real-time segmentation, and dynamic personalization so that you’re not simply sending extra messages however smarter ones that really convert.
• Cross-channel coordination: Push, SMS, in-app, electronic mail — it’s all related. However not each platform handles multichannel properly. I seemed for instruments that make it straightforward to coordinate messaging throughout channels, keep away from overlaps, and ship a constant expertise. Bonus factors in the event that they help orchestration flows that reply to consumer actions in actual time.
• Analytics and marketing campaign reporting: Advertising and marketing with out measurement is guesswork. I favored platforms that floor outcomes shortly, present which messages are driving outcomes, and allow you to slice information by channel, viewers, or occasion. Granular supply metrics, income attribution, A/B check reporting, and conversion funnels had been all issues I seemed for.
• Personalization at scale: Templated blasts don’t reduce it anymore. I seemed for platforms that allow you to insert dynamic content material, reference previous behaviors, and adapt messaging to completely different viewers segments without having to hard-code logic. Some even use AI to optimize ship time or message variation based mostly on consumer habits.
• Scalability and efficiency: Some platforms are nice for startups, however begin to creak when message quantity spikes or audiences develop. I prioritized instruments constructed for scale: They’ll deal with thousands and thousands of messages, adapt to complicated logic, and preserve efficiency throughout campaigns with out dropping key indicators.
• Usability for entrepreneurs: Not each crew has a devoted cellular engineer. So I checked out how straightforward it’s for entrepreneurs with no technical background to construct journeys, alter flows, and monitor efficiency. Drag-and-drop builders, visible automation instruments, and clear UX had been large differentiators right here.

After evaluating 15+ platforms, I narrowed it right down to the 6 finest cellular advertising instruments. Every one stands out for various causes, however all of them align with the wants of mobile-first advertising groups.

The checklist beneath incorporates real consumer opinions from the cellular advertising software program class. To be included on this class, an answer should:

• Allow the consumer to achieve customers by way of their cellular gadgets
• Attain customers by way of internet browsers, push notifications, and in-app or in-game advertisements
• Present templates or design platforms for cellular advert campaigns
• Monitor interplay information associated to every commercial
• Be appropriate with or supply proximity analytics software program that helps goal advertisements

*This information was pulled from G2 in 2025. Some opinions could have been edited for readability.  

After digging into Insider’s characteristic set and studying by way of G2 opinions, the enchantment actually clicked for me. This isn’t only a instrument for sending SMS or emails — it’s a full-stack cellular advertising platform constructed for segmentation, dynamic content material, geo-targeting, predictive viewers constructing, and coordinated campaigns throughout internet, app, messaging, and extra. And in the event you’re attempting to personalize at scale, it’s one of many strongest I’ve come throughout.

The segmentation engine stood out most to me. Entrepreneurs speak about how straightforward it’s to focus on audiences based mostly on habits, geography, lifecycle stage, and previous interactions, then construct campaigns that mirror these particulars. I additionally noticed reward for AI-driven predictive segments, which assist entrepreneurs establish churn-prone customers or high-value audiences with out infinite handbook setup.

Insider’s personalization and automation instruments got here up continuously, too. Folks talked about utilizing dynamic content material blocks, interactive widgets, and advice engines to tailor experiences in actual time. The Net Suite performs an enormous function right here, serving to groups optimize web sites so the consumer expertise feels each dynamic and related. Past that, reviewers constantly appreciated journey automation, with the ability to coordinate campaigns throughout electronic mail, SMS, push notifications, in-app messages, and internet from a single place.

And integrations? Insider performs surprisingly properly right here. Its integration APIs and information import/export instruments each maintain a 94% satisfaction ranking on G2, based mostly on 450+ opinions, displaying how dependable the platform is at connecting with different instruments and techniques. Many entrepreneurs additionally favored the breadth of associate purposes out there, making it simpler to suit Insider into current stacks with out heavy IT work.

That stated, there’s nonetheless room for enchancment. A number of customers talked about that reporting and analytics may go deeper, particularly for surfacing granular or cross-regional efficiency insights. Whereas the present dashboards cowl most wants, superior groups typically need extra flexibility for slicing and exporting information.

One other level was the preliminary studying curve. Insider packs quite a lot of performance, and for groups new to lifecycle advertising platforms, it might really feel overwhelming at first. Nevertheless, reviewers famous that the documentation and help crew assist bridge that hole throughout onboarding.

When you get previous these preliminary friction factors, the channel breadth and orchestration actually stand out. Groups reported measurable wins throughout electronic mail, SMS, internet, and push — not simply working campaigns in silos, however making channels work collectively seamlessly. And Insider’s buyer help? It constantly earns appreciation for being strategic, proactive, and genuinely useful in setup and optimization.

If personalization at scale is your precedence, Insider is without doubt one of the most feature-rich and forward-looking platforms I’ve examined. It’s not simply constructed for multichannel advertising; it’s constructed to make these channels work collectively in ways in which really drive retention and income.

What I dislike about Insider:

• I observed that whereas Insider covers most reporting wants, superior analytics may go deeper, particularly in the event you’re on the lookout for granular or cross-regional efficiency insights. Groups wanting extra flexibility in slicing or exporting information would possibly discover the dashboards a bit limiting.
• There’s additionally an preliminary studying curve. With so many options packed into one platform, it might really feel overwhelming for groups new to lifecycle advertising instruments. That stated, the documentation and help crew do assist bridge the hole throughout onboarding.

What G2 customers dislike about ZoomInfo Gross sales:

“Our tech stack prompted extra points than anticipated when implementing Insider’s instrument. Consequently, the onboarding timeline was introduced too optimistically. We should always have ready higher upfront to handle inner expectations extra successfully.”

– Insider Assessment,  Marijn P. 

Braze is rated 4.5 out of 5 stars on G2, based mostly on 1,200+ opinions, and after testing it myself, I can see why it’s such a trusted title in cellular advertising. It’s the platform that comes up when groups want severe cross-channel messaging energy, with a popularity for being each strong and scalable.

The platform is full of superior performance, nevertheless it doesn’t really feel locked behind layers of complexity. What stood out most to me was the depth in segmentation, orchestration, and personalization. Sure, there’s a studying curve, however when you’re over that, the payoff is massive.

The Canvas journey builder was a private favourite. Reviewers rave about it! It’s a clear, visible drag-and-drop interface the place you possibly can map onboarding flows, re-engagement campaigns, transactional messages — something, actually. Paired with Braze’s highly effective segmentation engine, you possibly can construct nuanced viewers teams based mostly on habits, occasions, and attributes, then have interaction customers throughout push, electronic mail, in-app, and extra, multi function move.

Personalization is one other standout. Braze makes use of Liquid templating to allow you to insert dynamic content material and tailor experiences in actual time. When you’re on top of things, it’s extremely efficient, whether or not you are referencing previous behaviors in your messaging, adjusting ship instances, or customizing content material based mostly on location or app exercise.

G2 customers additionally appreciated onboarding. Braze doesn’t simply hand over the keys and need you luck; they pair you with a buyer success supervisor, stroll you thru a structured setup, and assist information each technical and strategic implementation. That sort of help makes a distinction if you’re studying a platform this strong.

That stated, Braze isn’t with out challenges. The documentation is thorough, nevertheless it assumes some technical know-how, particularly round Liquid scripting and API integrations. In case your crew is newer to buyer engagement platforms or gentle on technical sources, anticipate to spend a while ramping up.

A number of customers additionally talked about that whereas UI is feature-rich, it may not be beginner-friendly. There’s quite a lot of energy below the hood, and typically it feels such as you’re simply scratching the floor. Some reviewers wished for extra contextual suggestions and guided walkthroughs to assist velocity up the educational course of.

Nonetheless, in the event you’re on the lookout for a severe cellular advertising platform with the flexibleness to scale throughout channels and groups, Braze delivers. It’s ultimate for corporations working complicated buyer journeys, experimenting continuously, and personalizing at scale. When you’re within the rhythm, the management and readability it offers you might be well worth the preliminary studying curve.

What I dislike about Braze:

• Some documentation assumes technical data. Whereas the docs are thorough, they usually anticipate you to already perceive ideas like API calls or Liquid syntax. For entrepreneurs with no technical background, this may make the educational course of slower.

What G2 customers dislike about Braze:

“There’s room for enchancment within the UX of a few of its options. For instance, heatmaps of your emails to see clicks are solely out there for desktop view, not cellular view. Within the Canvas and Campaigns homepages, there are too many columns taking over area, and if you unselect some columns from view, there isn’t any option to save this as your default – it’s good to unselect these each time.

Braze has quite a lot of potential to enhance its reporting options, as these are missing and clunky.” 

– Braze Assessment, Emma N. 

CleverTap is a type of platforms that quietly powers a ton of retention and engagement methods, particularly for mobile-first groups. After digging by way of G2 opinions and actual consumer suggestions, it grew to become clear to me why it stands out. It’s ranked fifth best to make use of within the cellular advertising software program class on G2, out of 100+ merchandise, which says quite a bit about how approachable it feels for groups targeted on quick execution.

At its core, CleverTap is constructed for cellular advertising groups that care deeply about consumer journeys, churn discount, and lifecycle automation. And from what I’ve seen, it excels at combining engagement, analytics, and messaging into one unified platform.

One of many first issues that stood out to me and to G2 reviewers is how structured and intuitive the segmentation and marketing campaign instruments really feel. CleverTap makes it straightforward to create customized messages, whether or not it’s electronic mail, push notifications, or in-app alerts, and tie them to real-time behavioral information. Numerous entrepreneurs described it as versatile and quick, particularly if you’re constructing segments on the fly or reacting to consumer drop-offs.

I additionally noticed repeated mentions of CleverTap being a real associate for development. G2 customers talked about decreasing churn, enhancing retention, and even monitoring app uninstall charges — one thing many platforms overlook. What I appreciated was how clearly CleverTap surfaces these insights and hyperlinks them to actions, like sending a re-engagement message or triggering an onboarding reminder.

On the inventive aspect, the drag-and-drop builder is a fan favourite, and I can see why. It’s not only for electronic mail; it powers push and in-app campaigns, too. G2 reviewers constantly known as out how straightforward it was to construct polished campaigns with out leaning on a designer. Automation flows earned reward for being clear, customizable, and dependable as soon as they’re arrange.

That stated, CleverTap isn’t with out trade-offs. The most important friction level I observed — each in my expertise and in G2 opinions — is pricing. A number of customers talked about that whereas they love the characteristic set, the price is usually a barrier for smaller or early-stage corporations, particularly in the event you’re not working high-volume campaigns but.

I additionally encountered suggestions about usability. Though CleverTap is ranked extremely for ease of use, some G2 reviewers famous that the platform’s breadth can really feel overwhelming at first. The documentation helps, however the studying curve is there, notably in the event you’re managing each the analytics aspect and the marketing campaign logic with out prior expertise.

That stated, CleverTap holds a powerful 4.6/5 ranking on G2, with excessive marks for personalization, automation, and analytics. It integrates with main cellular and internet frameworks, gives real-time information monitoring, and helps multi-channel engagement throughout push, electronic mail, in-app, and SMS. They provide customized demos and structured onboarding, which many G2 customers stated helped them ramp up efficiently.

In case your crew is scaling quick and able to dive deep into lifecycle advertising, CleverTap has actual potential. I’d suggest it most to product entrepreneurs, development groups, and mobile-first companies that need deeper management over retention methods and buyer journeys. Simply be ready to spend money on onboarding and funds accordingly in the event you’re a smaller crew.

From what I’ve seen and what G2 reviewers constantly say, CleverTap is a strong platform that brings your engagement, segmentation, and behavioral information below one roof, providing you with the instruments to behave quicker, personalize higher, and retain smarter.

What I dislike about CleverTap:

• The pricing feels out of attain for smaller companies. I got here throughout a number of feedback about how costly CleverTap is, particularly for startups or early-stage groups. It’s full of options, however you’ll positively really feel the price in the event you’re not utilizing it at scale.
• A number of famous that whereas the platform is very succesful, getting absolutely on top of things takes time, particularly when managing each analytics and marketing campaign logic with out prior expertise.

What G2 customers dislike about CleverTap:

“When I attempt to ship notifications to customers, I sometimes encounter an error known as ‘Chrome: failed.” This minor concern has value me worthwhile time. Moreover, when trying to ship a notification concentrating on a single consumer, I see a number of “Ship Push” choices within the desk, however solely certainly one of them really works. This may be complicated and inefficient.”

– CleverTap Assessment, Dennis J.  

Textedly wasn’t the primary SMS advertising platform I explored, nevertheless it shocked me with how streamlined it makes day-to-day texting. In an area crowded with full-stack advertising suites, Textedly focuses on what many small and mid-sized groups really need: quick, no-fuss texting with out an enormous studying curve. And based mostly on the G2 opinions I learn, quite a lot of customers agree.

The benefit of sending bulk textual content messages and establishing auto-responses with key phrase triggers got here up time and again in G2 suggestions. I noticed customers repeatedly reward how easy it was to configure one thing like “TEXT JOIN to 12345” and immediately add a contact to their checklist or set off an automatic follow-up. On G2, this Bulk SMS characteristic holds a formidable 93% G2 Satisfaction Rating, based mostly on 492 opinions. It’s the sort of small characteristic that saves severe time if you’re managing outreach at scale.

Contact administration and message scheduling had been one other spotlight. Whether or not individuals had been importing CSV information, segmenting lists, or establishing recurring campaigns, G2 reviewers talked about how easy the method felt. For busy groups working appointment reminders, flash gross sales, or occasion notifications, that sort of velocity to launch actually issues. The Textual content Scheduler characteristic is rated 90% by 463 reviewers, displaying how a lot customers worth the flexibility to automate messages on particular dates and instances.

I additionally observed G2 customers constantly name out Textedly’s two-way messaging. You possibly can handle buyer replies proper within the dashboard, which makes it straightforward to show a one-way textual content blast into an actual dialog. A number of service companies talked about how useful that is when answering buyer questions on the fly.

And one of many largest positives? The help crew. Throughout dozens of G2 opinions, customers praised Textedly’s help for being responsive, clear, and genuinely useful. Whether or not it was migrating from one other platform, troubleshooting deliverability points, or strolling by way of the 10DLC registration course of, the help crew confirmed up as a key motive individuals caught with Textedly.

That stated, no instrument is with out trade-offs. One of many downsides I noticed was how emojis and particular characters impression message counts. A number of G2 reviewers talked about that including a single emoji may break up your textual content into a number of messages, consuming into your month-to-month plan quicker than anticipated. For groups who like including character to their texts, that’s one thing to look at.

The opposite friction level was 10DLC registration. Whereas that is an industry-wide course of, some G2 customers stated the steps might be clearer, they usually leaned closely on the help crew to get every little thing sorted. I additionally got here throughout suggestions from groups migrating from older platforms. Whereas most individuals efficiently made the change, just a few felt the migration course of may have been smoother and extra hands-on.

General, I’d suggest Textedly for small and mid-sized groups who need to run SMS campaigns with out hiring an ops crew. It’s particularly helpful for companies targeted on sending clear, on-brand messages reasonably than constructing complicated buyer journeys.

Pricing begins round $26/month for smaller plans and scales based mostly on message quantity. There’s a free trial if you wish to take it for a spin earlier than committing.

What I dislike about Textedly:

• I noticed just a few G2 reviewers point out that including emojis unexpectedly will increase your message depend. For small companies, this may add up shortly, particularly when sending messages at scale, resulting in higher-than-expected prices.
• The 10DLC registration course of additionally prompted some friction. Whereas it’s an industry-wide requirement, just a few customers felt the steps lacked readability and wanted further assist from the help crew.

What G2 customers dislike about Textedly:

“The migration from Textingbase to Textedly and the dearth of documentation for finishing the migration course of, I used to be requested to finish alone. Thank goodness the client help crew was there to help and information me by way of the method. Completion of the 10DLC course of was painful and overly sophisticated. Bizarre system hiccups in a number of the processes (for ex bulk contact import).” 

– Textedly Assessment, Ed H. 

Attentive is without doubt one of the first names I hear when individuals speak about SMS and cellular advertising for e-commerce. It’s a platform designed to drive conversions, develop subscriber lists, and assist manufacturers personal their cellular relationship with clients. 

And with a 4.7 out of 5 ranking on G2, based mostly on 600+ opinions, the outcomes converse for themselves.

The very first thing I observed throughout opinions and in my very own testing is how shortly groups scale SMS with Attentive. G2 reviewers constantly talked about how briskly they launched campaigns, grew subscriber lists utilizing pop-ups, and turned SMS into certainly one of their highest-performing channels. I additionally noticed quite a lot of love for the AI-powered content material strategies, which assist entrepreneurs craft higher messages with out having to begin from scratch each time.

Buyer help was one other standout. I learn dozens of G2 opinions highlighting how proactive, responsive, and strategic their buyer success managers are. Whether or not throughout onboarding or when refining a marketing campaign technique, customers stated they by no means felt like they had been figuring issues out alone.

The platform additionally makes it straightforward to create on-brand signup items like pop-ups and banners, and to automate key flows corresponding to welcome collection and deserted cart reminders. A number of G2 customers talked about they had been in a position to ditch third-party businesses or further instruments as a result of Attentive lined every little thing they wanted to run a full SMS program in-house.

That stated, not every little thing is seamless. Probably the most widespread critiques in G2 opinions was that the admin dashboard isn’t absolutely optimized for cellular. Customers talked about that launching or modifying campaigns works finest on desktop, because the cellular expertise can really feel a bit restricted compared.

Pricing additionally got here up as a degree of friction, notably for smaller groups or manufacturers with seasonal dips in gross sales. A number of G2 reviewers talked about that the price feels steep throughout slower months, and a few stated they dedicated to long-term contracts that felt formidable at first however limiting afterward.

Lastly, a number of entrepreneurs flagged the attribution window settings as one thing to look at. By default, the attribution window is pretty lengthy, and until you alter it, you would possibly find yourself with inflated outcomes in comparison with platforms like Klaviyo. It’s a easy setting change, however one thing a number of G2 reviewers stated they wished they’d caught earlier.

Even with these watch-outs, Attentive holds sturdy. It’s one of many top-rated platforms on G2, and the variety of e-commerce manufacturers making SMS certainly one of their most worthwhile channels says quite a bit. In case you’re severe about SMS and desire a platform that’s constructed particularly for e-commerce, Attentive is difficult to beat.

I’d suggest it for DTC manufacturers, on-line retailers, and ecommerce entrepreneurs seeking to scale SMS income with out stitching collectively a number of instruments. Simply go in with a transparent understanding of your contract phrases, and plan your spend round seasonal quantity shifts. In case you’re a marketer like me who values personalization, effectivity, and good instruments, Attentive is constructed to assist your SMS and electronic mail channels thrive.

What I dislike about Attentive:

• I noticed a number of customers point out that Attentive’s pricing feels excessive in comparison with different SMS platforms, particularly in case your gross sales dip seasonally otherwise you’re simply getting began.
• One other level that got here up was the attribution window settings. By default, it’s set a bit longer than some entrepreneurs anticipate, which may result in inflated outcomes in comparison with different platforms. It’s a straightforward repair as soon as you realize the place to regulate it, however a number of reviewers wished they’d caught it earlier.

What G2 customers dislike about Attentive:

“It’s a bit costly, and I really feel it particularly when gross sales are low/gradual. I am additionally in a 3-year contract, which was formidable and good at first, however now that enterprise is gradual, I am nonetheless caught with my contract. Gross sales have been extraordinarily low for me total, which is mirrored in my internet site visitors, so for the final a number of months, I’ve despatched fewer campaigns to maintain my app prices down. My checklist hasn’t grown as a lot as I believed it might both, however I am undecided why. Even earlier than gross sales slowed down.”

– Attentive Assessment, Brianna D.

AppsFlyer is extensively adopted by cellular entrepreneurs seeking to measure, analyze, and optimize their app efficiency. It’s a preferred selection throughout industries like gaming, e-commerce, and fintech, the place correct attribution and engagement information are crucial for scaling consumer acquisition. AppsFlyer holds a formidable 85% G2 Satisfaction Rating for engagement monitoring based mostly on opinions, reflecting its reliability in measuring metrics like session size, retention, and exit monitoring.

One factor that stood out repeatedly in opinions was how clear and easy-to-view the information is. A number of customers talked about that AppsFlyer’s dashboards present a complete snapshot of campaigns, serving to groups shortly establish efficiency developments with out toggling between a number of instruments. For entrepreneurs managing multi-channel campaigns, this readability is an actual time-saver.

One other generally praised characteristic is granular engagement measurement. Reviewers valued how the platform precisely captures the place and when customers drop off, which is essential for optimizing the app expertise. Metrics like retention charges and bounce monitoring had been highlighted as notably helpful for groups attempting to enhance lifecycle advertising efforts.

I additionally got here throughout constructive mentions of AppsFlyer’s attribution monitoring. Customers appreciated with the ability to see precisely the place app downloads originated, whether or not from advertisements, UTMs, or natural sources. This made it simpler to allocate budgets and double down on high-performing acquisition channels.

However there have been just a few recurring factors of suggestions to bear in mind. Some reviewers felt the dashboard customization might be extra versatile, particularly for groups that needed deeper segmentation or extra superior reporting. Others talked about that whereas the platform is highly effective, it might really feel overwhelming at first and should require time to completely perceive its extra superior options.

Even so, AppsFlyer constantly earns excessive marks for its information accuracy, marketing campaign insights, and breadth of measurement capabilities. For cellular entrepreneurs who need dependable attribution and actionable analytics in a single place, it stays a top-tier selection.

What I dislike about AppsFlyer:

• There’s additionally an preliminary studying curve, because the platform packs quite a lot of highly effective attribution and engagement options. New customers may have time to completely perceive its superior capabilities.
• I additionally got here throughout just a few feedback in regards to the default dashboard feeling restricted. It lacks some polish and adaptability, and customization choices aren’t as strong as customers anticipated.

What G2 customers dislike about AppsFlyer:

“Information Downloading is a large concern; you possibly can solely obtain information for 90 days at a time. The help crew retains including to 1 one other after we escalate points to them. Nevertheless, model integration takes quite a lot of time.”

– AppsFlyer Assessment, Dixita P. 

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