If there’s one factor I’ve discovered working carefully with gross sales groups, it’s this: intestine intuition isn’t a technique. Offers slip, forecasts go sideways, and pipeline opinions flip into guesswork whenever you don’t have the precise information guiding your subsequent transfer. That’s why selecting the finest gross sales analytics software program isn’t only a “nice-to-have,” it’s the distinction between hitting quota and lacking it.
I’m not a gross sales rep myself, however as a marketer who companions with income groups each day (and spends means an excessive amount of time digging into software program), I’ve seen firsthand how the precise analytics instruments can flip scattered gross sales exercise into actionable insights.
From surfacing which offers are literally winnable to revealing the place reps lose momentum, the precise platform helps you cease reacting and begin predicting.
On this information, I’ll share the gross sales analytics platforms that stand out, not simply on paper, however in how they really assist groups shut quicker, forecast smarter, and develop income with confidence.
Whether or not you’re a VP of Gross sales making an attempt to forecast income with extra confidence, a RevOps professional stitching collectively insights from a number of information sources, or an account govt who simply needs to know which offers are value chasing this quarter, this listing will assist you to make smarter choices, quicker.
6 finest gross sales analytics software program for 2025: My prime picks
| Greatest gross sales analytics software program | G2 score | Greatest for | Standout characteristic | Pricing |
| Salesforce Gross sales Cloud | 4.4/5 | Giant and enterprise gross sales groups | Superior forecasting and end-to-end CRM integration | Begins at $25/person/month |
| HubSpot Gross sales Hub | 4.4/5 | Small to mid-sized companies | Simple-to-use dashboards with native CRM analytics | Free plan obtainable; Paid begins at $45/month for two customers |
| Gong | 4.8/5 | Dialog-driven gross sales insights | AI-powered deal intelligence and name analytics | Customized |
| Pipedrive | 4.3/5 | Small and rising gross sales groups | Visible pipeline monitoring and exercise insights | Begins at $14/person/month |
| Clari | 4.6/5 | Income operations and forecasting accuracy | AI-driven pipeline visibility and predictive insights | Customized |
| SAP Gross sales Cloud | 4.2/5 | Advanced, enterprise-scale gross sales operations | Deep ERP integration and world income visibility | Customized |
*These gross sales analytics software program are top-rated of their class, in keeping with G2’s Fall 2025 Grid Report. All provide customized pricing and a demo on request.
6 finest gross sales analytics software program methods I like to recommend
At its core, gross sales analytics instruments flip uncooked gross sales information into clear, actionable insights, serving to groups forecast income precisely, spot deal dangers early, and perceive which actions really transfer the needle.
The very best gross sales analytics software program doesn’t simply let you know what occurred; it additionally exhibits you why and what to do subsequent. Whether or not it’s revealing patterns behind closed-won offers, highlighting rep efficiency developments, or utilizing AI to advocate subsequent steps, the precise platform helps groups make smarter choices as a substitute of counting on intestine intuition.
And it’s not simply enterprise giants utilizing these instruments. Based on G2 Information, adoption is pretty balanced amongst totally different companies: about 39% of customers are small companies, 42% are mid-market corporations, and 19% are giant enterprises. Most organizations can even anticipate to totally implement and go dwell inside 2.5 to three months, which implies worth begins to indicate up shortly.
Finally, gross sales analytics platforms give income groups what they want most: visibility, predictability, and confidence of their pipeline, so each choice is backed by information, not guesswork.
How did I discover and consider the perfect gross sales analytics software program?
I used G2’s Grid Report back to create a shortlist of prime gross sales analytics based mostly on person satisfaction and market presence.
I used AI to investigate over 1,000 G2 opinions, searching for constant patterns across the issues that matter most in real-world gross sales operations, like automation capabilities, ease of use, CRM and tech stack integrations, and the standard of post-sale assist. This helped me shortly see which platforms ship tangible worth and which of them fall quick as soon as deployed.
Since I haven’t used these platforms immediately, I leaned on interviews with gross sales and RevOps specialists to floor my evaluation and cross-validated their suggestions with what I noticed in verified G2 opinions. The screenshots featured on this article come from G2 vendor listings and publicly obtainable product documentation.
What makes the perfect gross sales analytics software program: My standards
After digging into G2 Information, studying 1,000+ person opinions, and talking with gross sales and RevOps professionals, I seen the identical priorities coming up. Right here’s what I centered on when evaluating these platforms:
- Correct forecasting and pipeline modeling: An important device doesn’t simply visualize present offers. It applies historic information, conversion possibilities, and weighted forecasting fashions to foretell income with precision. I prioritized platforms that floor threat elements, situation plan outcomes, and dynamically regulate forecasts as new information flows in.
- AI-driven insights and predictive suggestions: Probably the most helpful instruments transcend static dashboards. They use machine studying to detect deal slippage patterns, spotlight pipeline anomalies, and even advocate next-best actions based mostly on previous win/loss information. This turns analytics from a reporting perform into a real income intelligence layer.
- Superior integrations and information unification: Gross sales information is scattered throughout CRMs, advertising and marketing platforms, enrichment instruments, and communication apps. I gave further weight to platforms with sturdy APIs, native connectors, and ETL capabilities that unify information right into a single supply of reality, with out requiring heavy engineering work.
- Customizable dashboards and granular reporting: Groups shouldn’t be locked into one-size-fits-all reviews. I seemed for platforms that enable customers to construct customized KPIs, slice information by rep, area, or deal stage, and combine with BI instruments for deeper evaluation, all whereas sustaining real-time sync with supply methods.
- Collaboration and visibility throughout groups: Analytics shouldn’t dwell in a silo. I prioritized platforms that make it straightforward to share dashboards, touch upon information, and align gross sales, advertising and marketing, RevOps, and management round a single set of metrics, decreasing reporting friction and enhancing accountability.
- Governance, safety, and scalability: As information quantity grows, so does complexity. I seemed for instruments that assist role-based entry management (RBAC), field-level safety, audit trails, and compliance options, important for enterprise-grade deployments and delicate pipeline information.
Based mostly on my analysis, I’ve narrowed it right down to the six finest gross sales analytics platforms value your consideration. Every one excels in several areas, so not each device will test each field. Take into consideration what issues most to your crew, whether or not that’s ease of use, automation, scalability, or seamless integration along with your present stack, and make a alternative.
The listing under accommodates real person opinions from the gross sales analytics software program class. To be included on this class, an answer should:
- Automate and visualize gross sales pipelines with customizable phases, threat elements, and scoring strategies
- Report on the efficiency of salespeople, merchandise, strategies, and different obtainable information
- Forecast gross sales numbers based mostly on pipeline elements
*This information was pulled from G2 in 2025. Some opinions might have been edited for readability.
1. Salesforce Gross sales Cloud: Greatest for enterprise gross sales groups
Salesforce Gross sales Cloud is a type of platforms that I’m certain nearly each income crew has heard of, and for good cause. It’s persistently ranked among the many finest gross sales analytics software program on G2, and after reviewing hundreds of opinions, I can see why. Customers rave about its depth, reliability, and scalability.
With 48% of its customers coming from mid-market corporations and one other 35% from giant enterprises, it’s clear to me that Salesforce is constructed to deal with complicated gross sales processes and large-scale operations with out breaking a sweat.
What customers recognize most is its unmatched breadth. Salesforce does excess of report on gross sales information; it helps groups forecast with precision, observe pipeline well being in actual time, and uncover income alternatives earlier than they’re apparent.
The forecasting engine is a transparent standout from what I noticed. It lets groups predict the probability of closing offers at each stage, customise forecast classes to match their gross sales course of, and even mix new enterprise, renewals, and consumption-based income right into a single view.
For managers, which means a extra correct image of the place income is headed and the way crew efficiency stacks up in opposition to targets. For reps, it means guided visibility into their open pipeline, backed by dwell rollups, intuitive dashboards, and sensible alerts that present precisely the place they stand, and the place to focus their efforts subsequent.
Based on G2 Information, the platform’s proactive help, adaptive studying, and cross-system integration capabilities are persistently known as out as standouts, all rated at 91% satisfaction, far above class averages. These options make it straightforward to unify information from CRMs, advertising and marketing instruments, and even assist platforms, whereas AI-driven insights assist gross sales leaders spot deal dangers, establish high-value alternatives, and coach groups extra successfully.
I additionally noticed from G2 Information that it’s significantly well-loved in IT companies, software program, and monetary companies industries, the place giant gross sales cycles and sophisticated deal constructions demand greater than fundamental reporting.
However whereas Salesforce Gross sales Cloud gives spectacular depth and suppleness, that breadth means it typically takes a little bit time and assist for groups to unlock its full potential.
Some reviewers on G2 notice that setup and customization require cautious planning, significantly for organizations with extra complicated gross sales processes. Nonetheless, as soon as the whole lot is in place, most groups discover the platform’s superior analytics, scalability, and intelligence nicely definitely worth the preliminary funding.
Additionally, with solely 17% of customers coming from small companies, Salesforce is usually adopted by groups with bigger budgets or extra complicated wants, making it a greater match for organizations able to put money into a long-term analytics resolution.
Nonetheless, in case your precedence is a deeply customizable, data-rich platform that may scale with you and you need superior analytics baked into a robust CRM, Salesforce Gross sales Cloud is difficult to beat. With a robust 4.4 out of 5 G2 score and 92% of customers score it 4 stars or increased, I’d advocate it to mid-market and enterprise gross sales groups that care about pipeline visibility, forecasting accuracy, and long-term income progress greater than anything.
What I like about Salesforce Gross sales Cloud:
- I recognize how a lot customers worth Salesforce’s forecasting and pipeline visibility; many say it provides them a transparent, real-time view of income well being and helps them make smarter choices.
- Reviewers typically spotlight Einstein AI and the platform’s customizable dashboards as main strengths, serving to them flip complicated gross sales information into actionable insights.
What G2 customers like about Salesforce Gross sales Cloud:
“I take advantage of this day-after-day, and what I like about Salesforce Cloud is that it retains all our buyer info in one place. Everybody on the crew, from gross sales, assist, and advertising and marketing, can see the identical information, so we’re not chasing down updates or working off previous data. It’s tremendous versatile too. We’ve been in a position to customise it to suit precisely how we work, and the perfect half is it will probably develop with us. So if issues scale up, we’re not caught beginning over with a brand new system.
It additionally performs very well with different instruments we use, reminiscent of Workplace 365, Groove, and Clari. And if we want one thing extra particular, it lets us join no matter we want and make customizations. The automation and AI options are superior. We’ve been in a position to automate plenty of repetitive stuff, and the built-in AI really provides helpful options.
Because it’s cloud-based, we will use it from anyplace and anytime, which has been nice for a each day distant employee like me. And the AppExchange is filled with ready-to-go apps we will simply plug in once we want one thing fast. Oh, and the dashboards? Tremendous useful. We will observe the whole lot in actual time with out having to dig via spreadsheets..”
– Salesforce Gross sales Cloud assessment, Leonardo J
What I dislike about Salesforce Gross sales Cloud:
- Customers on G2 say the platform’s in depth capabilities can require considerate setup and studying, however as soon as groups are onboarded, it delivers spectacular performance and worth.
- Reviewers additionally notice that it’s usually higher fitted to bigger organizations with the funds and assets to maximise its worth, slightly than smaller groups searching for one thing extra light-weight.
What G2 customers dislike about Salesforce Gross sales Cloud:
“What I dislike about Salesforce Gross sales Cloud is that whereas it’s a robust platform, it will probably really feel overly complicated and typically overwhelming to navigate, particularly for brand spanking new customers. The extent of customization obtainable is a power, however it additionally means setup and ongoing configuration typically require devoted admin assist or technical experience, which will be pricey. The person interface, although improved over time, isn’t at all times intuitive, and easy duties can take a number of clicks. Moreover, the platform can turn out to be costly as extra options, add-ons, and integrations are wanted, which is probably not supreme for smaller companies. Lastly, reporting, whereas sturdy, can have a steep studying curve, and working superior reviews isn’t at all times simple with out correct coaching.“
– Salesforce Gross sales Cloud assessment, Bhavna C.
2. HubSpot Gross sales Hub: Greatest for small companies
HubSpot Gross sales Hub has constructed its fame because the go-to gross sales platform for smaller, fast-growing groups, and G2 Information backs that up. 60% of customers come from small companies, and one other 37% from mid-market corporations.
One of many greatest causes customers gravitate towards HubSpot is its ease of use. With a 91% satisfaction rating for usability and 87% for ease of setup, groups say they will stand up and working shortly, typically with out the necessity for devoted admins or builders.
As soon as applied, the platform’s clear, intuitive interface makes it easy to trace offers, monitor efficiency, and preserve gross sales actions organized. Reviewers additionally persistently spotlight options like exercise monitoring (91%), dwell pipeline administration (90%), and interactive dashboards (88%), which give gross sales groups the visibility they should keep on prime of alternatives and make extra data-driven choices.

The platform provides groups clear visibility into pipeline well being, deal progress, win charges, and gross sales velocity, making it simpler for leaders to trace quota attainment and spot potential bottlenecks earlier than they sluggish issues down.
The dashboards are extremely visible and intuitive, so efficiency developments stand out at a look, and real-time reporting ensures everyone seems to be working from the newest information. As a result of analytics are constructed immediately into HubSpot’s CRM, insights keep carefully tied to contact and deal exercise, which implies groups can shortly transfer from understanding what’s occurring to deciding what to do subsequent.
There are some issues to notice, too. HubSpot’s analytics shine brightest for groups that worth simplicity, fast setup, and clear visibility into core gross sales metrics. For organizations with extra complicated information wants, customization of reviews and dashboards might really feel barely restricted than specialised analytics platforms.
Some customers additionally level out on G2 opinions that sure superior capabilities, like extra granular filtering or refined automation, can be found on higher-tier plans, so it’s value planning forward as your wants evolve. Even so, many see these as affordable trade-offs for a platform that’s straightforward to undertake, fast to ship worth, and constructed to develop alongside their enterprise.
With a 4.4 out of 5 G2 score and 97% of customers score it 4 stars or increased, it’s an particularly sturdy alternative for groups who need gross sales analytics seamlessly constructed into their CRM, with out the steep studying curve or heavy admin work.
So, if you happen to’re a part of a small or mid-sized gross sales crew searching for a platform that’s straightforward to undertake, delivers sturdy analytics out of the field, and grows with what you are promoting, HubSpot Gross sales Hub is difficult to beat.
Inquisitive about whether or not HubSpot’s analytics and CRM options justify its value? Learn our full breakdown of what G2 customers say about whether or not HubSpot is value it.
What I like about HubSpot Gross sales Hub:
- I like how typically customers point out the platform’s clear interface, straightforward setup, and intuitive dashboards; it makes monitoring pipeline metrics and deal progress simple from day one.
- Many reviewers recognize how deeply analytics tie into the CRM, making it straightforward to maneuver from insights to motion with out switching instruments.
What G2 customers like about HubSpot Gross sales Hub:
“The very best half about HubSpot Gross sales Hub is how straightforward it’s to get a transparent overview of the complete gross sales pipeline. Having emails, calls, and conferences tracked in a single place saves plenty of time and makes it simpler to prioritize the precise leads. The automation options, particularly sequences and process reminders, have considerably improved our prospecting effectivity. On prime of that, the interface could be very user-friendly and fast to be taught, even for brand spanking new crew members.”
– HubSpot Gross sales Hub assessment, Crispin S.
What I dislike about HubSpot Gross sales Hub:
- Some customers notice that whereas reporting is efficient, it’s extra streamlined than superior, which could depart data-heavy groups wanting deeper evaluation.
- Just a few additionally point out that sure options, like extra granular filtering or superior automation can be found solely on higher-tier plans, so planning forward is vital as your wants develop.
What G2 customers dislike about HubSpot Gross sales Hub:
“I’ve seen that some options, like superior reporting or sure automation instruments, are locked behind higher-tier plans. For small groups or startups, that may be a bit limiting.”
– HubSpot Gross sales Hub assessment, Ravi B.
When to anticipate ROI from gross sales analytics software program: What G2 Information exhibits
Based mostly on G2 Information, most groups see a return on their funding from the device in simply 11 months after implementing gross sales analytics software program.
For those who’re questioning how lengthy it takes to go dwell, what actual customers say about worth for cash, or which options ship the strongest ROI, you may dig into the total G2 Grid Report.
3. Gong: Greatest for conversation-driven gross sales insights
Gong is a type of instruments that got here up many times in my conversations with RevOps and gross sales leaders, and when you dive into the way it works, it is smart.
What I discovered spectacular and attention-grabbing about Gong is that, not like conventional gross sales analytics platforms that rely totally on CRM information, Gong takes a extra dynamic method. It plugs immediately into your crew’s calls and conferences, performing as an AI notes taker, and collects information from emails, messages, and calendars to seize each buyer interplay. It then turns all that uncooked exercise into actionable insights.
Meaning you’re not simply deal phases and pipeline numbers. You’re seeing what’s really occurring inside these offers. I discovered it significantly compelling you can pinpoint how prospects reply to messaging, which moments in a dialog transfer alternatives ahead (or trigger them to stall), and even which competitor names are arising most frequently.
It additionally provides leaders a clearer view of how prime reps run their calls in comparison with everybody else, serving to establish teaching alternatives and replicate profitable behaviors throughout the crew.
Briefly, it shifts analytics from being purely about numbers to being about what’s driving these numbers, and in my view, that’s an enormous benefit for gross sales groups making an attempt to enhance win charges and forecasting accuracy.
With 66% of customers coming from mid-market corporations and one other 22% from enterprises, it’s constructed squarely for scaling gross sales groups that want greater than fundamental dashboards.

Its highest-rated options on G2 mirror simply how efficient it’s. Customers persistently reward its exercise monitoring (92%), interactive dashboards (90%), and pure language interplay (90%) for making it straightforward to see what’s working and what’s not throughout calls, emails, and conferences. From what I gathered from G2 opinions, customers actually just like the AI summaries it generated after every assembly.
With 94% satisfaction for ease of use and 94% for setup, reviewers typically spotlight how shortly their groups begin extracting worth while not having heavy technical assist.
Whereas Gong delivers highly effective insights and real-time visibility into gross sales conversations, reviewers do spotlight just a few sensible concerns. Some on G2 point out that recordings and dialog information can take some time to course of and seem after conferences, and some would like having them obtainable instantly and even in real-time to make fast follow-ups even simpler.
On uncommon events, customers additionally notice that the platform doesn’t mechanically be a part of some calls, although they notice there are often easy workarounds to make sure recordings are captured. Most groups agree they’re small trade-offs for the depth and high quality of insights Gong supplies.
With a stellar 4.8 out of 5 G2 score and 99% of customers giving it 4 stars or increased, Gong is without doubt one of the most liked instruments within the class and one I’d advocate for mid-market or enterprise gross sales groups.
- I like how typically customers reward Gong’s capability to show actual gross sales conversations into actionable insights, serving to groups perceive what drives offers ahead and the place enhancements are wanted.
- Many reviewers spotlight its options, particularly exercise monitoring, interactive dashboards, and AI summaries for making analytics clear, accessible, and genuinely helpful.
What G2 customers like about Gong:
“It reduces the heavy elevate of notetaking, correct follow-ups, and permits for fast hit insights for related info. Supplies the flexibility to switch data internally and get related groups on top of things in a matter of minutes. The briefs and AI prompts are nice for locating what you want, and the flexibility to click on into these takes you on to the time the knowledge was shared. It drives effectivity and minimizes errors.”
– Gong assessment, Marc M.
What I dislike about Gong:
- Some reviewers notice that recordings are processed shortly after conferences to make sure accuracy, leading to a short delay, however notice that it helps preserve high-quality information.
- On uncommon events, the platform might sometimes require a fast handbook step to affix sure calls, although it provides groups added management to make sure recordings begin with the precise settings and permissions.
What G2 customers dislike about Gong:
“One space that could possibly be improved is how lengthy it takes for name evaluation to finish. In some instances, ready as much as an hour for a name to totally course of can interrupt the movement for reps who need to observe up shortly. Sooner processing, and even partial summaries obtainable sooner, would go a great distance.
We’ve additionally seen occasional hiccups with the HubSpot integration. For instance, not all name summaries are logged persistently, which may trigger some confusion. Whereas Gong’s assist has been glorious at troubleshooting, extra consistency would assist guarantee smoother day-to-day use.”
– Gong assessment, Kelly L.
4. Pipedrive: Greatest for small groups that need easy, actionable gross sales insights
Pipedrive is one other favourite CRM amongst small gross sales groups. At its core, it’s designed to maintain promoting easy, however what stood out to me is the way it additionally layers highly effective gross sales analytics on prime of its CRM capabilities, giving groups a transparent view of their pipeline, deal progress, and efficiency with out including pointless complexity.
With 74% of its customers coming from small companies and one other 25% from mid-market corporations, it’s clearly constructed for groups that need visibility into their pipeline and efficiency with out the complexity or overhead of enterprise instruments.
Customers persistently spotlight its ease of use (91%) and ease of setup (89%), saying they will get the platform working shortly with out steep onboarding. As soon as in place, it provides groups a simple view of pipeline efficiency, deal progress, and key metrics like win charges and conversion developments.

Its exercise monitoring (89%), dwell pipeline administration (88%), and interactive dashboards (86%) are amongst its highest-rated options, serving to customers see the place offers stand, which actions drive outcomes, and the way gross sales targets are monitoring, multi function place.
It’s significantly efficient relating to pipeline visibility. The visible format provides groups a transparent view of the place each deal stands, making it simpler to trace progress and plan subsequent steps. From what I’ve gathered, customers particularly worth how this structured view of the gross sales course of helps them keep organized, concentrate on the precise alternatives, and prioritize actions that transfer offers ahead.
Whereas Pipedrive is designed to maintain gross sales analytics easy and accessible, there are just a few concerns to remember. Reviewers on G2 typically level out that reporting and analytics, whereas efficient for pipeline visibility, can really feel restricted relating to deeper insights or customization. Groups searching for extra granular breakdowns, superior evaluation, or extremely tailor-made dashboards might must complement Pipedrive with exterior instruments or higher-tier plans.
Integration is one other space the place some reviewers see room for enhancement. Whereas connecting core instruments like e-mail and calendars is easy sufficient, just a few customers want to see deeper native connections with advertising and marketing platforms, messaging apps, and different components of their tech stack, with out counting on further setup or third-party connectors. Nonetheless, most agree that is extra of a nice-to-have than a dealbreaker, and the platform’s light-weight design and ease of adoption stay key causes groups select it.
Pipedrive’s 4.3 out of 5 G2 score, with 94% of customers giving it 4 stars or increased, displays precisely what I discovered in my analysis: it’s a go-to alternative for small and mid-sized gross sales groups that need clear pipeline visibility, simple reporting, and analytics which can be straightforward to undertake and scale. It’s particularly well-suited for companies that worth simplicity, pace, and visibility over countless customization.
What I like about Pipedrive:
- I actually recognize how straightforward it’s to trace offers visually; the clear pipeline view and simple reporting make it easy to see the place each alternative stands.
- I like that it’s fast to arrange and use with out heavy onboarding, which makes it supreme for smaller groups that need to begin performing on insights quick.
What G2 customers like about Pipedrive:
“Pipedrive makes it tremendous straightforward to handle leads and observe offers. I actually just like the visible pipeline and the way customizable the whole lot is. It retains my gross sales course of organized, and the automation options save plenty of time with follow-ups and reminders.”
– Pipedrive assessment, Nick W.
What I dislike about Pipedrive:
- Some superior options, like deeper reporting or workflow automation, can be found solely on higher-tier plans, although most small groups gained’t miss them early on.
- Just a few notice that whereas the platform prioritizes important integrations for many gross sales workflows, groups with extra specialised wants would possibly want to increase connectivity via customized setups.
What G2 customers dislike about Pipedrive:
“The app is not probably the most user-friendly. I want it have been a little bit extra streamlined and had a greater person expertise. Somewhat extra intuitive can be nice. I do not like that Pipedrive is solely web-based. It will get misplaced in tabs simply. I want Pipedrive supported extra companies and had extra integrations natively. Native SMS assist can be wonderful. Nevertheless, it has nice assist for the massive and most important software program that almost all use.
I would love the flexibility to alter the construction/view of the pipelines. For instance, I might like to have the ability to stack two totally different gross sales pipelines on prime of one another. To have an outline of all pipelines and offers on the similar time. I do want it supported YubiKey for {hardware} safety.”
– Pipedrive assessment, Vincente L.
5. Clari: Greatest for forecasting and pipeline visibility
I’d heard about Clari earlier than, largely as a type of instruments income groups swear by, and seeing it persistently ranked as a frontrunner on G2’s Grid made me curious sufficient to dig deeper.
Clari integrates deeply with CRM methods and automates most of the handbook duties concerned in gross sales forecasting and reporting. What which means in follow is that as a substitute of spending time piecing collectively spreadsheets or reconciling information throughout instruments, groups get a single, always-up-to-date view of their total income engine.
And with greater than half of Clari’s person base coming from giant enterprises and one other 41% from mid-market corporations, it’s clearly constructed for organizations that want depth, scale, and predictability of their forecasting.

Considered one of Clari’s greatest promoting factors is its tight integration with Salesforce. Customers recognize that Clari pulls information immediately from their Salesforce pipeline, enabling real-time forecasting and eliminating the necessity to replace a number of methods.
I additionally discovered that its analytics options are constructed with totally different layers of visibility in thoughts. Instruments like Pulse observe weekly modifications in pipeline well being and pacing so you may flag shifts early. Waterfall exhibits how offers are added, dropped, or transformed over time, whereas Funnel and Movement spotlight conversion bottlenecks and deal velocity. Over the long run, Development surfaces patterns in win charges and deal measurement to information extra correct forecasting and planning.
That target turning analytics into outcomes can be mirrored in what customers reward most: options like dwell pipeline administration (92%), dwell forecasting (90%), and interactive dashboards (89%) make it simpler to see developments, observe progress, and plan strategically with out heavy handbook work.
Customers persistently spotlight on G2 how Clari improves forecast accuracy, boosts visibility, and aligns gross sales, advertising and marketing, and RevOps round a single supply of reality.
There are, nonetheless, just a few sensible concerns to remember. Some G2 reviewers notice that Clari’s customization options are constructed for groups with complicated or extremely particular income constructions. Configuring dashboards and workflows to match every crew’s course of can take some upfront effort, however reviewers notice this flexibility ensures the platform aligns exactly with their objectives. For less complicated wants, Clari’s depth of customization could also be greater than required.
Others level out that Clari’s superior analytics ship highly effective insights, however groups wanting extremely particular metrics and customized dashboards might have to speculate extra time tailoring them to their wants. For others, the ready-to-use reviews and visualizations present sturdy insights proper out of the field
All in all, Clari is designed for corporations which have outgrown fundamental gross sales dashboards and need analytics that actively information income technique. It’s particularly well-suited for mid-market and enterprise gross sales groups that want deeper visibility into pipeline motion, extra assured forecasting, and a tighter alignment between insights and execution.
With a robust 4.6 out of 5 G2 score and 97% of customers giving it 4 stars or increased, it’s a platform I’d advocate to any group seeking to deliver extra readability and precision to their income operations.
What I like about Clari:
- I like how Clari provides full visibility into the complete income course of — from pipeline well being to deal motion — while not having to sew collectively information from a number of instruments.
- Reviewers persistently reward how precisely it forecasts and the way a lot handbook work it eliminates by automating reporting, updates, and income monitoring.
What G2 customers like about Clari:
“Clari has sensible forecasting capabilities that use AI to assist us predict income flows. This system creates a real-time visibility, the place all alternatives, dangers, and actions regarding our enterprise are absolutely realized. The software program supplies environment friendly deal intelligence, giving us key well being alerts about our firm. Clari gives collaboration with structured buyer success, and this aligns gross sales and ensures advertising and marketing is efficient.”
– Clari assessment, Audrey C.
What I dislike about Clari:
- Some customers point out that as a result of Clari is such a robust platform, it will probably take a little bit of time for groups to totally discover and use all its options successfully, although most say the payoff is value it.
- Just a few reviewers notice that customization and setup can really feel extra complicated in comparison with less complicated instruments, however in addition they spotlight that after configured, it turns into an indispensable a part of their workflow.
What G2 customers like about Clari:
“One factor I dislike about Clari is that some options require handbook customization to be really efficient for our crew. Out of the field, it will probably really feel a bit inflexible, and with out optimization, reps might not absolutely undertake or have interaction with it.“
– Clari assessment, Sarosh S.
6. SAP Gross sales Cloud: Greatest for enterprise
I’ve at all times related SAP with enterprise-grade ERP and enterprise operations software program, so I used to be curious to see how its gross sales analytics providing stacked up — and unsurprisingly, SAP Gross sales Cloud brings that very same degree of depth and construction into the income facet of the enterprise.
Greater than 70% of SAP Gross sales Cloud’s customers come from mid-market (42%) and enterprise (30%) corporations, which displays the platform’s concentrate on bigger, extra complicated gross sales environments. Solely about 28% of customers are from small companies, suggesting that it’s finest fitted to organizations with established gross sales processes, a number of product strains, or a necessity to attach gross sales information with broader ERP and CRM methods.
This displays how SAP approaches analytics as half of a bigger ecosystem slightly than a standalone characteristic. As a result of it integrates carefully with SAP’s CRM and ERP platforms, groups don’t simply see what’s occurring within the gross sales pipeline; they see how these offers tie into stock, finance, and buyer information throughout the group. That sort of visibility is especially helpful for corporations with complicated gross sales cycles or a number of product strains.

From a person perspective, the core strengths are clear. Reviewers persistently spotlight its interactive dashboards (92%), exercise monitoring (92%), and dwell forecasting (91%) as standout options, praising how they assist groups keep aligned on targets and perceive deal development in actual time.
The platform excels at consolidating account, contact, interplay historical past, and alternative information in a single place, serving to groups make knowledgeable choices and personalize outreach. Reviewers steadily point out that this unified information view considerably improves pipeline visibility and forecasting confidence.
Ease of use and setup are rated at 91%, which exhibits that though the platform is constructed for scale, as soon as it is applied, the expertise is clean for end-users.
That mentioned, there are some things value noting. Some G2 reviewers observe that as a result of SAP Gross sales Cloud is constructed for bigger organizations that require superior customization and analytics, its pricing aligns with the depth and scale of its capabilities. For smaller groups with less complicated wants, this degree of sophistication might exceed what’s mandatory.
Just a few others point out that its breadth and depth can really feel complicated at first, however that complexity can be what makes it highly effective. The platform’s deep integration with the broader SAP ecosystem provides corporations an end-to-end view of the complete buyer journey, from advertising and marketing and gross sales to service and operations, one thing level options typically can’t match. In reality, it has a 4.2 out of 5 G2 score and 88% of customers giving it 4 stars or increased.
On the entire, SAP Gross sales Cloud is a strong alternative for mid-sized and enterprise organizations, and if you happen to already use SAP, then it is smart to go along with their very own resolution for gross sales analytics.
What I like about SAP Gross sales Cloud:
- I actually like how SAP Gross sales Cloud connects gross sales analytics with the broader enterprise ecosystem, linking pipeline information with finance, stock, and buyer insights for a extra strategic view of income.
- Reviewers persistently spotlight its interactive dashboards, dwell forecasting, and exercise monitoring for serving to groups keep aligned on objectives and make data-driven choices in actual time.
What G2 customers like about SAP Gross sales Cloud:
“I’ve been actually impressed with how SAP Gross sales Cloud provides me an entire, real-time view of our prospects and gross sales pipeline. It’s made managing relationships and forecasting a lot simpler. The combination with different methods is seamless, and the automation and analytics instruments have actually streamlined our workflows. I additionally love that I can entry the whole lot on the go, which retains me and my crew productive wherever we’re.”
– SAP Gross sales Cloud assessment, Patrick B.
What I dislike about SAP Gross sales Cloud:
- Reviewers notice that SAP Gross sales Cloud’s pricing displays its depth and enterprise-level capabilities. Groups with less complicated wants might discover it greater than required.
- Just a few reviewers say the platform’s depth can really feel complicated initially, although in addition they notice that after groups get aware of it, the scalability and end-to-end visibility turn out to be main benefits.
What G2 customers like about SAP Gross sales Cloud:
“What I dislike about SAP Gross sales Cloud is that it will probably really feel a bit heavy at instances; the interface isn’t at all times probably the most intuitive, and establishing customized workflows or reviews can take longer than anticipated. Additionally, some integrations require further configuration that could possibly be smoother. However as soon as it’s all arrange, it runs strong and delivers nice insights.“
– SAP Gross sales Cloud assessment, Rodrigo R.
Greatest gross sales analytics software program: Ceaselessly requested questions (FAQs)
Obtained extra questions? G2 has the solutions!
Q1. Do you want a gross sales analytics software program if you have already got a CRM?
In case your CRM gives sturdy reporting and forecasting, it is likely to be sufficient at an early stage. However as your gross sales course of grows extra complicated, spanning a number of channels, groups, and territories, a devoted analytics device provides deeper insights, predictive intelligence, and visibility that CRMs alone typically can’t present.
Q2. Which device helps gross sales analytics for enterprise-scale datasets?
Platforms like SAP Gross sales Cloud, Salesforce Gross sales Cloud, and Clari are constructed to deal with huge, complicated datasets with superior segmentation, forecasting, and pipeline evaluation designed for world groups.
Q3. Which vendor supplies AI-powered gross sales efficiency insights?
Clari leads right here with AI-driven forecasting and pipeline intelligence, whereas Gong gives conversational analytics that floor deal dangers and rep efficiency insights mechanically.
This fall. Which resolution helps multi-channel gross sales information monitoring?
HubSpot Gross sales Hub, Salesforce, Clari, and Gong excel at consolidating gross sales information from calls, emails, CRM, and advertising and marketing platforms right into a single analytics dashboard.
Q5. Which vendor gives real-time gross sales KPI dashboards?
Clari and Gong each present dynamic dashboards with real-time updates, serving to income groups observe pipeline modifications, deal velocity, and efficiency with out delays.
Q6. What’s the top-rated gross sales analytics platform for big organizations?
Salesforce Gross sales Cloud, SAP Gross sales Cloud, and Clari are top-rated for enterprises, providing scalability, superior analytics, and deep customization to assist complicated world gross sales operations.
Q7. Which gross sales analytics device gives probably the most superior forecasting options?
Clari stands out with AI-driven forecasting and predictive modeling, whereas SAP Gross sales Cloud and Salesforce provide sturdy situation planning and pipeline forecasting for enterprise gross sales.
Q8. What platform supplies analytics on gross sales crew productiveness?
Gong supplies granular insights into rep efficiency via name evaluation and engagement information, whereas Clari and HubSpot observe exercise metrics throughout offers and phases.
Q9. What’s the finest gross sales analytics platform for monitoring pipeline efficiency?
Clari, Salesforce, and Pipedrive ship sturdy pipeline visibility, stage-by-stage monitoring, and conversion analytics that assist groups spot dangers and prioritize actions.
Q10. What’s the most reasonably priced gross sales analytics software program for SMBs?
Pipedrive and HubSpot Gross sales Hub are nice budget-friendly choices, providing intuitive dashboards, exercise monitoring, and reporting with out enterprise-level complexity or value.
Q11. What platform integrates gross sales analytics with CRM methods?
Salesforce Gross sales Cloud, HubSpot, and SAP Gross sales Cloud provide deeply built-in analytics inside their CRM platforms, eliminating the necessity for separate reporting instruments.
Q12. How to decide on the precise gross sales analytics software program for what you are promoting?
Begin by matching the device to your progress stage and objectives. For those who’re scaling quick, prioritize superior forecasting, AI insights, and enterprise-level information capabilities (like Clari or SAP). For those who’re earlier within the journey, concentrate on simplicity, value, and ease of adoption (like Pipedrive or HubSpot).
Shut the deal
If there’s one factor I’ve discovered whereas researching the perfect gross sales analytics software program, it’s that these instruments are not nearly dashboards and reviews; they’re about turning income information into actual, actionable technique. The fitting platform uncovers the story behind your numbers and factors you towards the following finest transfer to hit your targets.
Whether or not you’re a small crew making an attempt to deliver order to a chaotic gross sales course of, a fast-scaling firm searching for predictable progress, or an enterprise managing complicated income operations, there’s an answer constructed for you. And as purchaser expectations rise and deal cycles get extra sophisticated, leaning on data-driven insights isn’t non-compulsory anymore; it’s how gross sales groups transfer from reacting to income to really orchestrating it.
So choose the device that aligns along with your objectives, your workflows, and your progress stage as a result of in fashionable gross sales, success isn’t about who works tougher. It’s about who works smarter with their information.
Need to take your gross sales program to the following degree? Double down on the coaching. Discover main gross sales enablement platforms on G2 to assist your reps with the precise content material, teaching, and coaching instruments.

