Thursday, January 15, 2026

Martha Stewart Appears Many years Youthful In New AE Marketing campaign


Martha Stewart is breaking age stereotypes along with her newest marketing campaign for American Eagle.

The octogenarian was not too long ago named the brand new face of the denims model, marking a notable shift from the controversy surrounding Sydney Sweeney earlier this 12 months. For the marketing campaign, the approach to life guru modeled in slim-fitting denims that highlighted her match and sleek determine.

Martha Stewart additionally praised the model for creating denim that “feels distinctive, matches superbly, and lives as much as the calls for of on a regular basis life.”

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Martha Stewart Appears Beautiful In American Eagle Denims

At an age when many have lengthy retired, Martha Stewart is popping heads and dropping jaws in American Eagle’s newest advert marketing campaign.

The 84-year-old way of life guru partnered with the denim model for his or her “Give Nice Denims” vacation marketing campaign, the place she fashions skinny denims for the primary time in her profession.

“The vacations are a time for considerate giving, and I’ve all the time believed there’s nothing extra helpful or extra universally appreciated than a pair of denims,” Stewart mentioned to advertise the marketing campaign.

The retail businesswoman went on to advocate American Eagle as the very best model to get denim for gifting this season.

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“American Eagle makes denim that feels distinctive, matches superbly, and lives as much as the calls for of on a regular basis life, which is precisely what all of us want throughout the busy vacation season,” she added.

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The Way of life Guru Lauded AE For Creating Garments That Final Lengthy After The ‘Wrapping Paper Is Gone’

Jeremy Smith/imageSPACE / MEGA

Stewart had excessive reward for the model whereas encouraging potential consumers on extra causes to go for the model.

“Nobody ought to have to decide on between consolation and polish, and admittedly, you should not hassle with denims that require such a compromise,” she shared.

“‘If you wish to give a present that will likely be worn, beloved, and appreciated lengthy after the wrapping paper is gone, give the reward of American Eagle denims,” Stewart additional remarked.

Followers appeared happy with the advert, as many thanked the model for interesting to an older demographic, whereas others gushed over how younger Stewart seemed within the pictures.

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Why The Denim Firm Selected Martha Stewart

As to why Stewart was tapped for the function, AE’s CMO shared the explanation in a chat with Advertising Drive.

“We’re Gen Z’s No. 1 retailer who sells denims — we’re very happy with that,” Craig Brommers mentioned. “It’s at this very second within the vacation season after we broaden the client base, and our denims are for everybody all over the place.”

“Gen Z’s watching her on TikTok, mother is watching her on Instagram, grandma is watching her on ‘The In the present day Present,'” Brommers additionally famous. “There’s not a spot that individuals aren’t experiencing and loving Martha.”

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Martha Stewart Shocked Followers With Her Flawless Look In Photograph Shoot For Gin Model

Martha Stewart at 2022 CFDA Awards
ZUMAPRESS.com / MEGA

Stewart additionally seemed gorgeous in a latest picture shoot with Snoop Dogg and Dr. Dre for his or her Nonetheless G.I.N. model.

The TV character showcased flawless pores and skin within the shoot, leaving lots of her followers questioning how she has maintained her ageless look.

“She seems mega youthful, I can not imagine she is in her eighties,” a netizen remarked.

One other fan on X added, “Inform me what your secret is, Martha!”

“Martha Stewart at 84 is a reminder: girls’s prime is at any time when they determine it’s,” yet one more person wrote.

“Eighty-four years outdated, and nonetheless redefining what it means to age. Martha Stewart reveals that zeal, reinvention, and presence preserve you radiant lengthy after the calendar stops mattering,” one other particular person commented.



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