After exploring ‘Casket Woman’, we’re rewinding to ‘I Want U Again’, the fourth visible from Fujii Kaze’s all-English album Prema.
Fujii Kaze turns burnout right into a glittering carnival with “I Want U Again,” staging his inventive resurrection as pure New Romantic theatre.
Launched in October 2025, director Nina McNeely transforms a three-minute plea right into a surreal parade that smashes Bowie’s Berlin interval in opposition to Janet Jackson’s Management-era sheen, filtered by means of Kaze’s hunt for the eagerness he misplaced between albums.
The visible opens on sun-bleached plains the place Kaze rocks metallic eye paint and androgynous silhouettes straight from late-70s art-rock fever goals.
Lead actor Clarys guides him by means of a procession of punks, goths, disco fits, and noir trench coats, every body radiating MTV’s golden age managed chaos.
Stylist Matthew Josephs pulls straight from New Romantic icons and 80s divas, even sneaking in moral style touches like vegan footwear that anchor the extravagance in Kaze’s private values with out broadcasting it.
McNeely strips the idea naked: Kaze felt his fireplace dying earlier than making Prema. The video turns into a visible hunt for that lacking spark, remodeling craving into spectacle by means of choreographed our bodies twisting in unison, faces painted gold and silver, motion as prayer.
This reads much less like confession and extra like exorcism carried out in platform boots and glitter. The observe itself honours Minneapolis Sound DNA by means of Jimmy Jam and Terry Lewis manufacturing worship.
Producer 250 retains the combination crisp with a four-on-the-floor pulse, layered synth strings courtesy of Breakbot, and a buoyant groove that refuses stillness.
Kaze sounds extra conversational in English than on his Japanese releases, buying and selling elaborate phrasing for direct emotional punches.
The refrain locks into mantra mode, repeating “I want you again” till the plea strips right down to its rawest type. Shy Carter’s background vocals add texture with out cluttering the desperation.
Right here’s the twist: that “you” isn’t romantic longing. Kaze confirms he’s begging for his personal ardour again, the energetic model of himself earlier than the business floor him down.
Strains like “return to these brighter days” and “I discovered lots, child” recommend somebody reaching for an older self whereas carrying new knowledge.
The video toys with time intentionally, shifting from Western landscapes to synchronised dance sequences that would exist anyplace between 1973 and 1989. Nostalgia operates as temper relatively than particular second, a sense Kaze needs to reclaim.
McNeely’s behind-the-scenes footage reveals how meticulously the workforce constructed this carnival ambiance, proper right down to lighting decisions that make each close-up glow like movie inventory from one other dimension.
The varied solid celebrates self-expression throughout gender, ethnicity, and magnificence, studying as permission: put on make-up as artwork, gown how you are feeling, be whoever you might want to be.
The video drops mid-tour throughout Kaze’s North American run, following visuals for “Love Like This,” “Hachikō,” and the Prema title observe.
Every clip expands his aesthetic vary, however “I Want U Again” commits hardest to theatrical extra, a full embrace of glitter and motion that says precisely who Kaze needs to turn into whereas rebuilding his inventive fireplace in public view.
