I Reviewed 10 Greatest Free Electronic mail Advertising Software program for 2026

Do you cringe on the considered one-size-fits-all e-mail blasts? I get it.

From juggling complicated automation and segmenting audiences to personalizing messages and analyzing marketing campaign efficiency, entrepreneurs are anticipated to do all of it. And when your price range is tight, frustration can hit quicker than you’ll be able to say “unsubscribe.”

That’s why I used to be excited to find that high-impact e-mail advertising and marketing doesn’t must price a factor. There are a number of free e-mail advertising and marketing instruments on the market which can be versatile, highly effective, and surprisingly cost-effective.

The most effective half? You don’t must spend hours attempting to find the appropriate one. I’ve compiled a listing of the ten finest free e-mail advertising and marketing software program choices, breaking down high options, execs, and cons, in addition to actual person experiences from G2. This information will show you how to discover the instrument that most closely fits your wants, making certain your campaigns constantly hit the mark.

In response to a market analysis report, the worldwide e-mail advertising and marketing software program market is projected to achieve $3.4 billion by 2030.

And from my expertise, “finest” doesn’t all the time imply “paid.” Some free e-mail advertising and marketing instruments I’ve used provided surprisingly robust capabilities — serving to me design campaigns quicker, automate routine duties, handle subscribers, and observe efficiency with out including strain to my price range.

The product listing under options insights and actual person evaluations taken from high instruments within the free e-mail advertising and marketing software program class. For this listing, instruments providing a free trial are additionally thought of free, supplied which you could meaningfully check the software program with out upfront prices.

To be included on this class, an answer should:

• Allow the creation and sending of emails through HTML or a WYSIWYG editor
• Present e-mail templates
• Enable customers to preview and ship check emails
• Retailer, observe, phase, and handle e-mail contact lists
• Supply campaign-based reporting and analytics to measure engagement and efficiency
• Assist clear opt-in (e.g., signup varieties, double opt-in) and simple opt-out choices, compliant with international laws equivalent to CAN-SPAM, GDPR, CASL, and so forth.
• Give attention to e-mail as the first channel and don’t categorize it as advertising and marketing automation

This knowledge was pulled from G2 in 2025. Some evaluations might have been edited for readability and accuracy. 

Brevo Advertising Platform (previously generally known as Sendinblue) goals to assist companies create, ship, and monitor e-mail campaigns with ease. It features a vary of versatile options, equivalent to a drag-and-drop editor, customizable templates, and primary automation.

In response to G2 Knowledge, 84% of small companies use Brevo to create. Many customers reward its seamless integration with varied different instruments and providers, which considerably enhances its general usability.

The free plan helps limitless contacts and permits customers to ship as much as 300 emails per day. 

Execs and cons of Brevo: My take

What G2 customers like about Brevo Advertising Platform:

“Brevo is straightforward to make use of and intuitive. We switched from one other main platform, and the implementation wasn’t tough. There was help when required. It’s straightforward to construct contact lists and create automation to tag sure customers for future focused campaigns. We use the platform weekly, and the visible marketing campaign builder makes it very straightforward to create emails, customise the look, check them, and schedule the optimum ship time.”

– Brevo Advertising Platform Evaluation, Christian O.

What G2 customers dislike about Brevo Advertising Platform:

“I remorse that no assistance is available in actual time as a web-based chat. I needed to write an e-mail to customer support with a urgent situation, and since it was Friday they usually had been ‘abnormally busy,’ I needed to wait till Monday to get a solution. The reply bought me unstuck immediately, however I’d have most popular interacting in actual time with somebody (NOT a bot, as 99% of the time they do not assist).”

– Brevo Advertising Platform Evaluation, Pascale M.

Marketing campaign Monitor, a well-regarded e-mail advertising and marketing platform, provides a spread of options that allow companies to create and execute efficient campaigns. It’s nice for small startups,  giant enterprises, and every little thing in between. It additionally comes with sensible e-mail marketing campaign software program instruments for designing, sending, and monitoring.

The limitless free trial permits customers to create and ship a number of check campaigns to as much as 5 individuals.

Execs and cons of Marketing campaign Monitor: My take

What G2 customers like about Marketing campaign Monitor by Marigold:

“Marketing campaign Monitor is the perfect instrument for e-mail advertising and marketing. It’s easy to make use of. The most effective function is the drag-and-drop builder, which helps us create content material shortly. Moreover, we provide a variety of customizable template libraries. Together with this, we have now a number of choices to make dynamic e-mail campaigns.”

– Marketing campaign Monitor by Marigold Evaluation, Vijaya Kumar N.

What G2 customers dislike about Marketing campaign Monitor by Marigold:

“I have been utilizing Marketing campaign Monitor for greater than 12 years, and it has not developed that a lot in comparison with different comparable instruments for small and midsize companies. It is primary, and also you want time to discover ways to make the most of the capabilities aside from sending a easy e-mail. In case your knowledge turns into extra complicated yr over yr, you would possibly battle to proceed to make use of this product. For instance, segmentation might be restricted whereas your wants are rising.”

– Marketing campaign Monitor by Marigold Evaluation, Karl L.

Fixed Contact caters to each learners and superior customers who need to create efficient e-mail campaigns. It makes designing emails easy with its drag-and-drop editor and expansive library of customizable templates.

In response to G2 Knowledge, 70% of small companies use Fixed Contact to create emails which can be not solely visually interesting but in addition on-brand. The free trial is offered for 30 days and permits customers to ship as much as 100 emails and create a social put up, amongst different duties.

Execs and cons of Fixed Contact: My take

What G2 customers like about Fixed Contact:

“I cope with a number of corporations each day and am frequently annoyed by the Autobot that I’ve to cope with. I attempt to get round so I can discuss to somebody who has a heartbeat. I like Fixed Contact as a result of they’ve actual individuals to share with, and I do know that they actually care about fixing my issues. Usually, I can merely have a chat and get my answer. When it’s actually powerful, I can get an actual individual on the telephone to cheer me on and be my instructor step-by-step. I’d add that their documentation is implausible, with so many articles, hints, and examples to be taught from.”

– Fixed Contact Evaluation, Stephen D.

What G2 customers dislike about Fixed Contact:

“It looks like if a enterprise has superior advertising and marketing automation wants, Fixed Contact is probably not one of the best match. Whereas it does provide some primary automation options, different platforms is perhaps higher fitted to organizations that require extra refined automation workflows or intricate buyer journey mapping.”

– Fixed Contact Evaluation, Vaibhav P.

GetResponse’s common e-mail advertising and marketing platform helps companies develop their viewers, have interaction with prospects, and sharpen their advertising and marketing efforts. It has a complete function set and instruments for e-mail advertising and marketing, automation, webinars, and touchdown pages. 

The free trial is offered for 30 days and gives entry to all premium options, together with AI-powered e-mail newsletters, autoresponders, and customized workflows.

Execs and cons of GetResponse: My take

What G2 customers like about GetResponse:

“Their dwell chat service is just excellent. It is one of the best customer support I’ve ever skilled! They reply in lower than a minute! After I do not perceive one thing, the advisors go above and past to assist me. They don’t hesitate to supply screenshots or quick explanatory movies to make clear issues. This stage of service is uncommon and invaluable. The employees is all the time welcoming and sort. Each interplay is nice; the advisors are all the time prepared to assist with a optimistic perspective. GetResponse’s e-mail advertising and marketing software program is just astonishing. When correctly arrange, it ensures most deliverability and virtually eliminates spam (bounce charges). It’s a robust and dependable instrument for any e-mail marketing campaign.”

– GetResponse Evaluation, Tarik C. 

What G2 customers dislike about GetResponse:

“I want I may have higher entry through API. For instance, I exploit a number of plugins and providers that hook up with GetResponse through API. Nevertheless, that entry is proscribed. I can add them to my listing however not tag them in particular methods primarily based on their actions. Thankfully, they’ve a variety of options that would change these plugins and providers, which work for me.”

– GetResponse Evaluation, Leslie S.

Intuit Mailchimp prides itself on being one of the crucial common free e-mail advertising and marketing instruments. It options user-friendly e-mail design instruments, together with customizable templates and a easy drag-and-drop editor. In truth, in keeping with G2 Evaluation Knowledge, 8838 evaluations reward its potential to construct personalised e-mail campaigns. 

You should utilize its analytics options to assist observe the success of your e-mail advertising and marketing campaigns. Mailchimp additionally integrates with many common instruments and platforms, making it a flexible alternative for small companies and startups.

The free plan lets you ship as much as 1,000 emails monthly to 500 contacts and gives e-mail help for the primary 30 days.

Execs and cons of Intuit Mailchimp: My take

What G2 customers like about Intuit Mailchimp:

“Mailchimp was an easy platform to grasp. It is vitally intuitive and has a variety of assets for small customers or customers with little data of selling. It is vitally straightforward to implement, and I’m conscious it is simply built-in with different platforms like Zapier and Google Types. I beloved the templates and training supplied by the software program. I beloved the analytics as they will let you perceive your viewers and enhance your content material.”

– Intuit Mailchimp Evaluation, Verónica S.

What G2 customers dislike about Intuit Mailchimp:

“With a instrument like this, I’ve hardly ever gone to customer support, however the instances I’ve, the remedy left rather a lot to be desired. I really feel like they left me alone. By the point I obtained consideration, I had already resolved the issue on my half.”

– Intuit Mailchimp Evaluation, Emmanuel C.

MailerLite brings companies of all sizes a robust but easy-to-use e-mail advertising and marketing platform. The platform constantly receives reward for its clear design and intuitive interface. MailerLite additionally options superior performance, together with a touchdown web page builder, pop-up varieties, and e-mail automation, making it a complete instrument for rising your e-mail listing and fascinating your viewers.

The free plan permits customers to ship as much as 12,000 emails monthly to a most of 1,000 subscribers. The paid plans even have a 30-day free trial to check out premium options.

Execs and cons of MailerLite: My take

What G2 customers like about MailerLite:

“MailerLite gives robust automation capabilities that assist streamline and optimize e-mail advertising and marketing workflows. Clients could make automated e-mail sequences, like welcome sequence, deserted cart reminders, or birthday greetings, to work together with subscribers at completely different phases of the client journey. The platform’s automation assets save effort and time by providing focused and personalised mail messages to the right audience, resulting in larger effectivity and improved buyer engagement.”

– MailerLite Evaluation, Vikram S.

What G2 customers dislike about MailerLite:

“Decrease open charges, one thing was fallacious with e-mail deliverability. Moreover, I bought incomplete info when doing a pre-sale query. If I had full info, I’d not have purchased the annual plan. After I spotted I couldn’t belief them, I made a decision to cancel my account.”

– MailerLite Evaluation, Ulises G.

Moosend is a great e-mail advertising and marketing platform designed to assist companies of all sizes create, ship, and analyze their e-mail campaigns. In response to G2 Knowledge, roughly 40% reviewers reward its e-mail supply charges. 

It makes it straightforward for customers to design stunning emails, handle mailing lists, and observe marketing campaign efficiency. Moosend’s in depth automation instruments allow customers to arrange automated workflows, equivalent to welcome emails and deserted cart reminders, to help engagement.

The platform provides a 30-day free trial, which incorporates limitless e-mail campaigns and lets you attain as much as 1,000 customers monthly.

Execs and cons of Moosend: My take

What G2 customers like about Moosend:

“I’ve discovered Moosend to be an distinctive answer for my e-mail advertising and marketing necessities, surpassing my expectations in each side. Its intuitive interface, coupled with strong options, positions Moosend as a premier alternative for e-mail advertising and marketing endeavors. The analytics dashboard gives invaluable insights into marketing campaign efficiency.

I significantly worth the excellent studies on open charges, click-through charges, and subscriber habits. This knowledge has confirmed pivotal in refining my methods and enhancing general engagement. For these looking for a reliable and feature-rich e-mail advertising and marketing platform, I unequivocally advocate exploring Moosend. It has considerably elevated my strategy to e-mail advertising and marketing, and I’m assured it could possibly ship related advantages on your endeavors.”

– Moosend Evaluation, Saeed A.

What G2 customers dislike about Moosend:

“I discovered the shape designs considerably restrictive, and I used to be unable to generate a type completely from scratch with out a predefined structure.” 

– Moosend Evaluation, Mandar D. 

Robly, identified for its superior e-mail automation options and user-friendly interface, helps customers keep linked to their viewers. It additionally options distinctive capabilities, together with OpenGen expertise, which permits campaigns to be resent to non-openers, thereby growing your attain.

The 14-day free trial provides entry to important options, together with e-mail creation instruments, templates, and primary analytics.

Execs and cons of Robly: My take

What G2 customers like about Robly:

“In relation to efficient mass e-mail advertising and marketing, Robly is my instrument of alternative as a result of it gives me with all the info I would like with none issues or slowdowns. It has helped us statistically observe all of the spending and visitors collected from varied media, together with social media and buyer emails. It has been intuitive, quick, and dependable, and it has nice customer support. We’re delighted with the outcomes and the rise in gross sales it has generated.”

– Robly Evaluation, Derek C. 

What G2 customers dislike about Robly:

“Choices could also be restricted for an e-mail advertising and marketing instrument. Rivals provide many extra choices, and a few options are more likely to require a number of clicks to make use of. We wish it to be extra handy, with restricted type era functionality with exterior software program, which may enhance sooner or later.”

– Robly Evaluation, Kristen S.

Systeme.io helps companies handle their e-mail advertising and marketing, gross sales funnels, on-line programs, and affiliate applications from a single interface. It’s identified for its simplicity and affordability, providing a complete suite of instruments tailor-made for customers seeking to improve their digital advertising and marketing efforts. In truth, in keeping with G2, it ranks because the sixth best to make use of software program. 

The free plan lets you ship limitless emails to 2,000 contacts monthly.

Execs and cons of Systeme.io: My take

What G2 customers like about Systeme.io:

“It has a free possibility to assist individuals get began constructing an automation system that may actually work for them 24/7 and assist them create an revenue on-line. It actually lets you have two funnels. I like that it lets you write a variety of emails on your automation that goes out to the one that opted into your funnel. It’s easy to arrange and create.

There’s a troubleshooting and FAQ part that can assist you discover the solutions you want. I’m able to ship individuals to my account frequently utilizing social media. I additionally use it each day. It’s so easy to combine. I admire that buyer help responds to your questions through e-mail. They’re fairly immediate in responding.”

– Systeme.io Evaluation, Cristina C. 

What G2 customers dislike about Systeme.io:

“It is vitally straightforward to get misplaced, and I nonetheless do not perceive the distinction between the workflow and automation linked to a selected web page of a funnel. I’m additionally conscious that they should shield the supply of emails, however each time I modify my e-mail, I get a message saying they’re briefly suspended. The system does not inform me when the emails do begin to circulate once more.”

– Systeme.io Evaluation, Alison C.

Zoho Campaigns permits companies to create, ship, and observe e-mail campaigns successfully. It’s superb for small to medium-sized companies, providing a wide range of instruments that can assist you craft participating emails and join together with your viewers. Zoho Campaigns additionally facilitates superior e-mail advertising and marketing methods with options like A/B testing, permitting customers to experiment with completely different topic strains and content material to find out what resonates finest with their audiences.

The free perpetually plan lets you ship 6,000 month-to-month emails to 2,000 contacts. The paid plans might be examined by means of a 14-day free trial.

Execs and cons of Zoho Campaigns: My take

What G2 customers like about Zoho Campaigns:

“I like utilizing Zoho Campaigns to ship campaigns to a big listing of emails. All of the instruments I would like are available, and I can simply change the settings. I additionally admire how nicely it integrates with different Zoho apps and among the instruments I exploit. It’s a lot simpler to compose emails and distribute them to individuals. As well as, it gives priceless suggestions on how my emails are performing, permitting me to trace who opens and engages with the content material shortly.”

– Zoho Campaigns Evaluation, Mili M.

What G2 customers dislike about Zoho Campaigns:

“Zoho Campaigns’ person interface is not as simply navigable as different instruments, so when discovering your manner round as a brand new person, count on a studying curve. Pre-loaded template designs aren’t as interesting as I see with different instruments.”

– Zoho Campaigns Evaluation, Chad B.

Take a look at the most recent e-mail advertising and marketing statistics and tailor your marketing campaign technique for achievement. 

This text was initially revealed in 2024. It has been up to date with new info.