BPI AIA Life Assurance Company (BPI AIA), the strategic alliance between AIA Philippines (previously Philam Life) one of many main life insurers within the nation and Financial institution of the Philippine Islands (BPI), the primary financial institution within the Philippines and within the Southeast Asian area, proudly celebrates 15 years of delivering on its promise to construct higher lives and futures for BPI clients. Since 2009, the corporate has supplied entry to dependable, reasonably priced, and accessible insurance coverage options to greater than 10 million BPI clients, demonstrating important progress and establishing itself as a digital chief within the Philippine insurance coverage panorama.
From a imaginative and prescient to assist Filipinos obtain their desires, BPI AIA started its journey with simply over 300 Bancassurance Gross sales Executives assigned in BPI branches nationwide. At present, that group has grown to over 1,500, driving constant progress and lengthening the corporate’s attain nationwide. Inside its first three years since inception, BPI AIA reached its first billion annualized web premium milestone—a testomony to its dedication to innovation and customer-centric options.
A key driver of BPI AIA’s success has been its pioneering spirit in digital transformation. It has persistently led the trade in adopting digital options, from launching iPos, the primary paperless insurance coverage utility system in 2013, to introducing eADA for streamlined premium funds, eKYC for distant buyer onboarding, and eBiller and ePlan for enhanced buyer expertise. These developments have made insurance coverage extra accessible and handy for tens of millions of Filipinos nationwide.
The partnership with BPI has been instrumental in extending this attain and affect even additional, leveraging BPI’s intensive community and buyer base to supply monetary safety to a wider section of the Filipino inhabitants. BPI AIA’s life insurance coverage safety merchandise complement the financial institution’s numerous choices, permitting clients to have a full monetary portfolio for his or her wants.
BPI AIA has additionally demonstrated resilience and adaptableness within the face of challenges. Through the COVID-19 pandemic, the corporate swiftly pivoted to digital operations, making certain uninterrupted service to clients, offering free COVID-19 protection to clients, and creating new jobs amidst the disaster.
In 2021, with the transformation of AIA Philam Life to AIA Philippines, BPI-Philam likewise advanced into BPI AIA, marking a big milestone and ushering in additional developments, together with the mixing of MyData in BPI, which permits clients to expertise an easier and sooner utility course of, and the launch of PamilyaProtect, a revolutionary microinsurance product which may be bought by way of Fb Messenger. These initiatives led to n BPI AIA being acknowledged because the World Finance Greatest Life Insurance coverage Firm within the Philippines. This dedication to offering modern options is exemplified by the launch of BPI AIA Aspire, a peso-denominated collaborating life insurance coverage plan providing double safety, assured money advantages, and financial savings potential to assist Filipinos obtain their desires.
In photograph: BPI AIA Chief Government Officer Karen Custodia
“Over the previous 15 years, BPI AIA has supplied monetary safety to tens of millions of Filipinos, laying a powerful basis for a safe future for generations to come back,” says BPI AIA Chief Government Officer Karen Custodia. “We’re dedicated to increasing monetary literacy applications, growing new insurance coverage merchandise for underserved segments, and leveraging AI to personalize buyer experiences.”
BPI AIA marked its fifteenth anniversary with an occasion bringing collectively present and former staff and executives. The celebration showcased the corporate’s various expertise via numerous worker performances. A spotlight of the celebration was the introduction of the BPI AIA Chorale and the debut efficiency of the BPI AIA hymn, symbolizing the corporate’s unified spirit and shared dedication to its enduring legacy.
In photograph: The BPI AIA Chorale
By the third quarter of 2024, BPI AIA has introduced in practically Php 6 billion in annualized new premium, now poised to finish the yr sturdy and retain its place because the main bancassurance firm within the nation.
Because it celebrates this milestone, BPI AIA appears to be like ahead to persevering with its mission of defending Filipinos and empowering them to realize their monetary aspirations. With a wealthy historical past of innovation, resilience, and customer-centricity, the corporate is poised for continued progress and management within the years to come back.
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