The most recent Music Affect Report by TikTok and Luminate simply dropped.
There are some attention-grabbing stats about music followers on TikTok, plus the artists whose tracks performs effectively on the platform.
Let’s take a better look.
1. Music discovery is huge on TikTok
In accordance with the report:
U.S. TikTok customers are 74% extra prone to uncover and share new music on social and short-form video platforms than the typical short-form video consumer.
That’s a formidable distinction between US customers of TikTok versus customers of different social video platforms.
However keep in mind, even essentially the most lively on-platform engagement isn’t proof of off-platform fandom.
In a world of algorithmic advice, passive consumption, fixed feeds, simple (forgettable) sharing, and surface-level engagement, the phrase “discovery” isn’t very particular.
You need greater than impressions, views, likes, and shares. You need followers who will comply with you music for all times. So what are you doing on social to construct your electronic mail listing and increase gross sales?
2. TikTok drives off-platform outcomes
US music followers on TikTok are 68% extra prone to pay for streaming than the final inhabitants. In addition they spend 46% extra money on music per thirty days.
One other spectacular determine? TikTok’s Add to Music App characteristic has generated a couple of billion observe saves since final 12 months.
This too is encouraging, however keep in mind: TikTok’s definition of “off-platform” means the consumer is leaving one app for one more (Spotify, Apple Music, and so forth.)
What are you doing to get your viewers off these platforms and into venues, onto YOUR web site, YOUR electronic mail listing, YOUR retailer?
3. Viral & chart success are correlated
In accordance with the report:
84% of all songs that entered the Billboard World 200 this 12 months ‘went viral’ (i.e. had a interval of excessive engagement) on TikTok beforehand.
You possibly can interpret this a couple of methods….
- Songs poised for chart success are sometimes supported by groups. Who place tracks which have potential for viral momentum. Previous to launch. Through professional influencer campaigns.
- Or maybe TikTok capabilities like radio did. Offering repeat publicity to a hook till we love the observe.
These are simply three of the factors I discovered most attention-grabbing.
There are much more stats, insights, and particular case research within the full report.
So I hope you’ll test it out!
