Tuesday, March 3, 2026

Amazon CEO: Sellers Will Go On Tariff Prices to Consumers


Amazon CEO Andy Jassy stated on Thursday that Amazon sellers would in all probability reply to President Donald Trump’s tariffs by elevating costs for customers.

“I feel they [sellers] will attempt to cross the fee on,” Jassy instructed CNBC in an interview.

Trump levied a 10% tariff on all buying and selling companions and an “not less than” 145% tariff on China earlier this week that would affect client costs. The tariff information has thrown Amazon sellers right into a panic as a result of the vast majority of items on the platform, as much as 70% of merchandise per Wedbush Securities estimates, come from China.

Associated: Amazon CEO Andy Jassy Says There’s One Trait That Contributes ‘an Embarrassing Quantity’ to Being Profitable

Whereas sellers determine whether or not to lift costs or soak up tariff prices, some Amazon consumers could possibly be responding to tariffs by stocking up earlier than any value hikes — although Jassy says the short-term nature of customer information makes it laborious to inform if it is a long-term pattern.

“Folks haven’t stopped shopping for, and in sure classes, we do see folks shopping for forward, however it’s laborious to know if it is simply an anomaly within the information as a result of it is just some days, or how lengthy it will final,” Jassy instructed CNBC.

Amazon CEO Andy Jassy. Photographer: Michael Nagle/Bloomberg by way of Getty Photographs

Amazon’s market consists of roughly 9.7 million sellers that contribute to 60% of gross sales on the platform. In keeping with Fox Enterprise, greater than half of the highest sellers on Amazon are primarily based in China.

Jassy instructed CNBC that Amazon has made some “strategic” stock buys and is attempting to renegotiate phrases for some buy orders in response to tariffs. In keeping with Bloomberg, Amazon canceled orders for seaside chairs, scooters, air conditioners, and different merchandise from quite a few Amazon sellers in China final week after Trump introduced his tariff plan on April 2.

Amazon Is Nonetheless Spending on AI

Jassy additionally launched his annual shareholder letter on Thursday, outlining the the explanation why Amazon is about to spend $100 billion this 12 months on AI.

In keeping with the letter, Jassy stated that AI at the moment requires a “substantial capital funding,” however will at some point “not be as costly as it’s right this moment” as the price of AI chips goes down.

Associated: Amazon CEO Andy Jassy Says Incomes Staff’ Belief Takes Extra Than ‘Being Good’ — Here is How He Does It

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