Thursday, February 12, 2026

BMW Alpina unveils new emblem – consolation efficiency model to take a seat beneath Rolls-Royce, retain 20-spoke wheels


The brand new BMW Alpina sub-brand has launched a trickle of knowledge because the starting of the 12 months, when BMW took the marque over from the Bovensiepen household. Having already proven its wordmark, the corporate has now revealed the brand that may adorn a brand new vary of high-performance autos.

That includes a model of Alpina’s authentic uneven typeface, the roundel continues to be recognisable however has been simplified and sharpened up. The pink and blue defend is gone, and whereas the throttle our bodies and crankshaft stay, their designs have been made extra summary – not shocking, provided that future fashions are anticipated to return with no less than some type of electrification.

As beforehand intimated, the brand new lineup will occupy a singular house within the market by combining excessive efficiency with a snug experience, similar to earlier automobiles from Buchloe tuner – and fairly in contrast to the harder-edged, motorsport-inspired character of Munich’s personal M automobiles.

This shall be mixed with an evolution of the model’s signature design cues, equivalent to intricate 20-spoke alloy wheels, a delicate exterior color palette and “superior high quality leather-based” obtainable in a dizzying array of colors. Personalisation shall be a key focus of the brand new Alpina model, BMW mentioned.

BMW Alpina unveils new logo – comfort performance brand to sit below Rolls-Royce, retain 20-spoke wheels

Additionally confirmed is the shift to constructing Alpina fashions completely inside BMW’s manufacturing services, as a substitute of the automobiles being shipped to Buchloe for bespoke modifications and inside trimmings. The small Bavarian city now as a substitute homes Alpina Basic, which takes care of older automobiles.

No different particulars have been launched to this point, however the first new-age Alpina mannequin is anticipated to look someday this 12 months, Autocar reported. It is going to sit above the model’s mainstream automobiles within the “Luxurious Layer”, beneath Rolls-Royce.

In the meantime, the Bovensiepen household has already moved on, having shaped an eponymous model – additionally primarily based in Buchloe – and developed a brand new BMW M4-based mannequin designed by Zagato.

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