Method 1 has a brand new accomplice.
Mickey Mouse.
The game introduced a brand new collaboration with Disney that may start subsequent season, that may carry Mickey Mouse and his associates to “the high-speed world of Method 1 via experiences, content material, and merchandise across the globe” in line with an announcement launched on Monday.
In line with the joint assertion, the partnership “is turbocharged by the 2 manufacturers’ shared affinity for creativity, leisure, and innovation, to carry followers collectively across the globe via unforgettable and one-of-a-kind experiences.”
“Our collaboration with Disney is ready to be a superb one, as we introduce the world of Mickey & Mates to our followers, and vice versa. It suits completely with our technique to step outdoors the world of sport, and right into a broader client market, and in return we’re introducing Disney to our 820 million followers worldwide,” mentioned Emily Prazer, F1’s Chief Business Officer. “It’s a implausible match as each manufacturers are identified for pushing boundaries and bringing leisure and pleasure to thousands and thousands, so I can’t wait to see what our groups give you for the circuit and past.”
“As we have a good time practically a century of Mickey Mouse & Mates, our collaboration with Method 1 gives a novel alternative to carry two powerhouse leisure properties collectively to create merchandise that followers will love,” mentioned Tasia Filippatos, Disney Client Merchandise President. “This thrilling collaboration will unfold throughout a world stage, with unforgettable content material and experiences tailor-made for Disney and F1 followers alike.”
The transfer is geared toward rising the F1 fan base within the subsequent era. In line with the press launch the game has seen “an enormous surge in development with youthful followers and information exhibits that greater than 4 million youngsters aged 8-12 now actively observe the game throughout the European Union and United States, whereas 54% of followers on TikTok and 40% on Instagram at the moment are beneath 25 years previous.”
Extra info on the partnership will probably be unveiled all through the 2025 F1 season.
