Regardless of an absence of direct competitors, gross sales of the standard gasoline Ford Mustang coupe and convertible have been down in 2024, they usually have been once more outsold by the electrical Mustang Mach-E.
Final 12 months marked the primary full 12 months of manufacturing for the redesigned 2024 Ford Mustang, codenamed S650, after its introduction partway by means of the 2023 calendar 12 months. It managed 44,003 gross sales—down 9.5% from 2023, 12 months over 12 months.
2024 Ford Mustang Darkish Horse at Charlotte Motor Speedway, July 2023
When requested concerning the gross sales dip, Ford spokesperson Mike Levine famous that the automaker skilled provide points with the Mustang’s 2.3-liter turbo-4 engine by means of the second half of 2024, resulting in tight inventories by means of that interval.
Mustang Mach-E gross sales, on distinction, noticed a 26.9% enhance, 12 months over 12 months. Ford offered 51,745 of the electrical SUVs in 2024, in comparison with 40,771 in 2023. Whereas not redesigned, the Mach-E acquired some updates for the 2024 mannequin 12 months, together with a new Rally grade.
2024 Ford Mustang Mach-E Rally
This is not the primary time provide chain points have slowed gross sales of the gasoline Mustang. Within the midst of a worldwide chip scarcity in 2021, Ford selected to construct extra electrical Mustangs than gasoline ones, regardless that the gasoline fashions have been promoting higher on the time. Mach-E gross sales quickly picked up, although, maybe helped by Ford’s determination to purpose for increased manufacturing volumes from the get go—which is not at all times the case with EV launches.
The gasoline Mustang can not less than declare yet one more gross sales victory over its conventional rivals—the Chevrolet Camaro and Dodge Challenger. Each muscle automobiles ended manufacturing in December 2023, however there was nonetheless vital stock left on seller heaps all through 2024. The Challenger outsold the Mustang as just lately as 2022. Its Charger alternative is now arriving in electrical Daytona kind, with a gasoline inline-6 powertrain following quickly.
