A trainer crafting lesson plans.
A small enterprise proprietor refining advertising and marketing marketing campaign supplies.
A neighborhood organizer getting ready occasion supplies.
What do all of them have in widespread? They flip to Canva to carry concepts to life.
I analyzed over 4,400 G2 critiques, and the pattern is obvious: Canva is now a go-to device for non-designers.
- Colleges and educators use it to create branding and coaching supplies.
- Small companies depend on it for video creation, emblem design, and digital belongings.
- HR groups use it to create recruitment graphics and inside shows.
- Non-profits use it for promotional supplies, occasion graphics, and social media content material.
Canva connects small companies to clients, academics to college students, and advocates to their communities. It simplifies what was as soon as advanced, making creativity accessible in ways in which have been unimaginable just some years in the past.
Let’s dive into the surprising methods persons are utilizing Canva, backed by information and real-world examples.
Notice: The insights on this article are based mostly on 4,445 Canva critiques submitted by actual customers on G2 between September 16, 2014, and March 4, 2025.
Canva in training: Insights from G2 critiques
Canva is altering the sport in training, making design and content material creation extra accessible for educators, college students, and directors. From lesson plans to video initiatives and even AI-generated visuals, educators use Canva in methods far past conventional design.
Let’s overview insights based mostly on 385 Canva critiques submitted by training business customers on G2:
- 96.70% of educators (academics, professors, and many others.) and 97.40% of all training business customers (together with college students, admin, advertising and marketing, and many others.) rated Canva eight or larger.
- 17.58% of educators use Canva for content material creation.
- 8.79% of educators use Canva to create video content material.
- 2.20% of educators use Canva for AI picture era.
- 94.34% of all training business customers are prone to suggest Canva.
- Within the training business, 4.68% of Canva customers are academics, 2.59% maintain administrative roles (like operations assistants, coordinators, administrators, and workplace assistants), adopted by 1.82% college students, 1.56% professors, and 1.04% are graduate assistants or interns.
The info clearly exhibits that educators are making Canva a necessary a part of their instructing toolkit. Right here’s how they use it:
- Lesson planning and supplies: Create partaking worksheets, lesson plans, and infographics.
- Pupil initiatives and shows: Assist college students design polished, artistic assignments.
- Skilled growth: Construct coaching supplies and on-line programs for academics.
- Faculty branding and communication: Design newsletters, flyers, and digital signage.
- Collaboration and distant studying: Work seamlessly with college students and workers on-line.
What training business customers like and dislike about Canva on G2
The next insights come from a keyword-based textual content evaluation of G2 critiques from training business customers. This evaluation highlights widespread themes in what educators, college students, and directors recognize about Canva and the challenges they point out of their suggestions.
What training business customers like about Canva on G2:
- 56.36% of training customers reward Canva’s sturdy design options.
- 43.64% recognize Canva’s pre-made templates for fast content material creation.
- 16.10% spotlight Canva as simple to make use of, even for non-designers.
- 7.27% point out Canva’s easy and intuitive UI.
- 3.38% discover Canvas’ instruments simple to grasp and use successfully.
What training business customers like about Canva on G2:
“Canva makes designing simple, even in the event you’re not a designer. You may drag and drop parts, and there are various templates to customise. Its giant library of pictures, icons, fonts, and different design parts enables you to create skilled visuals in simply minutes. Canva can also be good for teamwork. Sharing designs, getting suggestions, and dealing collectively easily is simple.
Setup is fast and easy, and I’ve hardly ever wanted buyer help (aside from fee questions, which have all the time been easy). I exploit Canva virtually each day for advertising and marketing duties. No difficult integrations are required; simply enter your electronic mail, and also you’re able to go. It’s additionally simple to attach Canva together with your electronic mail to share designs or downloads.”
– Canva Evaluate, Ashutosh J., Senior Supervisor, Schooling Administration
As Asutosh mentions, Canva’s drag-and-drop interface permits educators to create lesson plans, shows, and advertising and marketing supplies rapidly. Its in depth library of pictures, fonts, and icons helps customers design professional-quality visuals with minimal effort.
What training business customers dislike about Canva on G2:
- 8.57% complain about restrictions in Canva’s free model.
- 2.08% discover the price of Canva Professional too excessive for his or her wants.
- 2.08% really feel Canva lacks the pliability {of professional} design software program.
- 2.60% report lagging when engaged on greater initiatives.
- 0.78% point out that Canva generally crashes, inflicting misplaced work.
What training business customers dislike about Canva on G2:
“The one factor I dislike about Canva is that it’s generally laborious to signal into completely different accounts on the identical laptop utilizing the identical browser.”
– Canva Evaluate, Dana F., Instructor Librarian
Many educators on G2 recognize Canva’s user-friendly design and in depth useful resource library, making it simple to create visually interesting content material rapidly. Nonetheless, as Dana and different reviewers point out, Canva requires a relentless web connection, limiting offline entry to supplies.
Moreover, some customers really feel overwhelmed by the variety of paid templates, discovering it difficult to determine high-quality free choices rapidly. Regardless of these minor drawbacks, educators continuously emphasize Canva’s effectiveness in simplifying graphic design duties and saving time.
Do you know? Canva for Schooling is free for Okay-12 academics, librarians, curriculum specialists, and college students at accredited colleges. Nonetheless, it is unavailable for schools, universities, non-public tutors, or extracurricular packages. Educators can enroll with a faculty electronic mail or submit verification paperwork to get entry. You’ll have to re-verify each three years.
Canva in small enterprise: Insights from G2 critiques
Small enterprise house owners flip to Canva to streamline their branding, advertising and marketing, and content material creation. From social media graphics to shows and even video content material, Canva makes skilled design accessible while not having a devoted designer.
Right here’s what we realized from 1,261 Canva critiques submitted by small enterprise customers on G2:
- 96.59% of small enterprise customers rated Canva eight or larger out of ten.
- 43.62% use Canva for advertising and marketing, branding, promotions, or social media.
- 6.11% of small enterprise customers use Canva for emblem design.
- 8.49% create shows for enterprise pitches, investor decks, and consumer proposals.
- 5.08% use Canva to design ebooks and stories, serving to with enterprise documentation, lead magnets, and digital content material distribution.
- 2.46% design infographics with Canva.
- 5.63% use Canva for content material creation, together with social media clips and promotional movies.
- Amongst small enterprise customers, 22.51% are house owners, adopted by 12.83% founders, 4.97% co-founders, and three.40% enterprise house owners. Moreover, 1.83% are enterprise growth managers, 1.83% determine as entrepreneurs, and 1.31% are enterprise analysts. Different roles embrace 1.31% founder & CEO, 1.05% co-owners, and 1.05% proprietor/designers.
Listed here are 5 key methods small enterprise customers are utilizing Canva:
- Advertising and marketing and branding: Creating advertising and marketing supplies, branding belongings, and social media graphics to advertise their companies.
- Enterprise shows: Designing shows for enterprise pitches, investor conferences, and consumer proposals.
- Brand design: Creating logos to determine and strengthen model id.
- Video content material creation: Producing video content material for social media, promoting, and promotional campaigns.
- Ebooks & stories: Creating ebooks, stories, and different enterprise paperwork for digital distribution and lead era.
What small enterprise customers like and dislike about Canva on G2
These insights are based mostly on a textual content evaluation of G2 critiques from small enterprise customers. Their suggestions highlights what makes Canva a go-to design device and the areas the place it falls quick.
What small enterprise customers like about Canva on G2:
- 55.43% recognize Canvas’ design capabilities, making it simple to create professional-looking visuals.
- 43.54% worth the templates, which assist pace up content material creation.
- 19.75% just like the graphics library, offering entry to inventory images, icons, and different belongings.
- 17.76% discover Canva simple to make use of, with an intuitive drag-and-drop interface.
- 10.63% point out its options, reminiscent of background remover and model kits, as helpful for enterprise wants.
What small enterprise customers like about Canva on G2:
“It’s a quite simple design device that assists anybody in creating superb graphics for his or her initiatives, no matter their design expertise. You may rapidly customise a big library of templates, inventory images, and design parts. The drag-and-drop interface is simple to make use of; Canva Professional provides you entry to higher belongings, removes the background, and resizes your gadgets with only one click on to hurry up your content material creation. It’s particularly useful when working with a group. All group members can collaborate on initiatives in actual time. Canva is nice for social media, advertising and marketing, and shows and is a one-stop place for all of your design wants.”
– Canva Evaluate, Akash D., Content material Creator, Designer, Small-Enterprise
As Akash shares, small enterprise customers love Canva for its sturdy design instruments and time-saving templates. With an easy-to-use interface and an enormous library of graphics, it helps them create skilled visuals rapidly.
What small enterprise customers dislike about Canva on G2:
- 7.45% really feel that the free model is simply too restricted, with many options behind the Professional subscription.
- 4.20% discover some features of Canva tough to make use of, particularly when attempting superior design duties.
- 3.01% point out an absence of customization choices, limiting flexibility in comparison with skilled design instruments.
- 2.46% report that Canva is sluggish, significantly when dealing with giant recordsdata.
- 2.46% expertise issues, together with occasional glitches and platform instability.
What small enterprise customers dislike about Canva on G2:
“It is integrations, and AI isn’t but optimized. I perceive it is nonetheless within the beta section, however some purposes have been launched virtually a yr in the past and are nonetheless performing the identical. Proper now, integration with Grammarly is slightly of a priority. As a result of the icon, if there are corrections or edit solutions, won’t go away rapidly! It’s totally disturbing when you find yourself within the zone, and it blocks some buttons to click on, or you might be simply specializing in the design and never the textual content or content material.”
– Canva Evaluate, Patricia C., Licensed Coach, Skilled Coaching & Teaching, Small-Enterprise
Whereas small companies love Canva for its design instruments and templates, some customers discover its free model too restricted and superior design options restrictive. Others report slowness, glitches, and an absence of customization in comparison with skilled design software program. Nonetheless, it is sensible {that a} free device has limitations on the options it could possibly provide for free of charge. In spite of everything, sustaining and bettering a product requires sources, and providing premium options helps maintain its growth.
Canva in HR: Insights from G2 critiques
Human sources (HR) professionals use Canva to create partaking content material, from recruitment graphics to inside shows. Its easy-to-use design instruments assist streamline communication and branding inside organizations.
Right here’s what 66 Canva critiques submitted by HR business customers on G2 inform us about it!
- 93.94% of HR business customers fee Canva eight or larger out of ten.
- 10.61% use Canva for content material creation, together with HR-related supplies.
- 1.52% use Canva for HR shows.
- 1.52% use Canva for job postings & recruitment graphics.
- Amongst HR business customers, 6.06% are HR generalists, and 6.06% are human sources managers, making them the most typical roles utilizing Canva. Moreover, 1.52% of customers maintain roles reminiscent of expertise brokers, senior editors & heads of expertise acquisition, HR executives, technical recruiters, HR specialists, and folks operations coordinators.
Listed here are 5 key methods HR business customers make the most of Canva:
- Job recruitment and branding: Designing visually interesting job postings, profession web page graphics, and recruitment advertisements to draw expertise.
- Coaching and onboarding: Creating partaking coaching supplies, onboarding paperwork, and HR coverage guides for brand spanking new staff.
- Inside communication and engagement: Designing inside newsletters, firm bulletins, and worker recognition graphics.
- Occasion planning and culture-building: Crafting promotional supplies for team-building occasions, worker appreciation days, and company celebrations.
- HR shows and stories: Creating skilled slideshows, information visualizations, and coverage shows for inside and exterior stakeholders.
What HR business customers like and dislike about Canva on G2
The next insights are derived with keyword-based textual content evaluation and sentiment quantification of G2 critiques from HR business customers. The info under highlights what HR customers like and dislike about Canva.
What HR business customers like about Canva on G2:
- 56.06% recognize Canva’s design capabilities, permitting them to create skilled visuals.
- 34.85% worth the templates, which assist streamline HR content material creation.
- 22.73% discover Canva simple to make use of, making it accessible for non-designers.
- 10.61% like the supply of graphics, together with inventory pictures and icons.
- 7.58% point out Canva’s user-friendly interface, which simplifies their workflow.
What HR customers like about Canva on G2:
“Canva is nice for making graphic designs. It is easy and intuitive, so even in the event you’re not a designer, Canva helps produce what your creativeness wishes! We work with Canvas Press to create banners or social media posts – nearly any creation that can catch folks’s eye at first look.”
– Canva Evaluate, Misha Okay., Human Useful resource Senior Affiliate
As Misha identified, HR customers love Canva for its skilled design instruments, ready-made templates, and ease of use. Its graphics library and easy interface make content material creation easy.
What HR business customers dislike about Canva on G2:
- 7.58% really feel the free model is simply too restricted, limiting entry to premium options.
- 4.55% report issues, together with minor glitches and occasional platform points.
- 3.03% discover Canva Professional costly for HR-related duties.
- 3.03% point out that Canva will be tough for particular HR design wants.
- 1.52% really feel that it lacks superior customization choices, limiting design flexibility.
What HR customers dislike about Canva on G2:
“Watermark for the free model and subscription price.”
– Canva Evaluate, Kavya D., Expertise Acquisition
With professional-grade design instruments, pre-made templates, and an intuitive interface, Canva has grow to be a go-to for HR professionals. Some HR customers like Kavya discover Canva’s free model too restricted, whereas others report minor glitches, excessive Professional prices, or an absence of superior customization. Regardless of its ease of use, some duties nonetheless really feel restrictive.
Whereas Canva’s free model has limitations, it nonetheless provides a stable vary of templates and instruments that many HR professionals discover helpful. Upgrading to the Professional model can unlock further options for individuals who want extra flexibility.
Canva in non-profits: Insights from G2 critiques
Nonprofits are utilizing Canva to amplify their affect, from advertising and marketing and fundraising to advocacy and neighborhood outreach. They create promotional supplies, occasion graphics, and social media content material to have interaction supporters and unfold their mission. With Canva, they will design skilled visuals that assist drive consciousness and help their trigger.
In accordance with 69 Canva critiques submitted by non-profit and neighborhood group customers on G2:
- 95.24% of nonprofit customers rated Canva eight or larger out of ten.
- 9.52% use Canva for content material creation, together with nonprofit-related supplies.
- 7.14% use Canva for advertising and marketing and promotional efforts.
- 3.97% use Canva for fundraising campaigns, designing donation pages, and consciousness graphics.
- 3.97% create occasion promotion supplies, reminiscent of posters and invites.
- 2.38% use Canva for neighborhood outreach, designing flyers, and consciousness supplies.
- 1.59% make the most of Canva for volunteer recruitment, creating partaking recruitment graphics.
- 1.59% leverage Canva for advocacy and consciousness, supporting their social causes.
- 3.17% design donation and fundraising graphics for nonprofit campaigns.
- 1.59% create consciousness marketing campaign supplies to unfold their mission.
- 1.59% use Canva for social media advocacy, creating visuals for digital activism.
- 0.79% design academic supplies for nonprofit coaching packages.
- 0.79% work on neighborhood affect stories to showcase achievements.
- Amongst nonprofit and neighborhood group customers of Canva, 21.74% are neighborhood managers, making them the biggest consumer group. These customers handle engagement, outreach, and digital communications for his or her organizations. Different key roles, every representing 1.45% – 2.90% of customers, embrace neighborhood outreach coordinators, growth and volunteer coordinators, fundraising and growth specialists, and social media and communications specialists.
Listed here are 5 key methods nonprofits and neighborhood organizations use Canva:
- Fundraising and donation drives: Designing compelling fundraising supplies, donation marketing campaign visuals, and grant proposal graphics.
- Group outreach and advocacy: Creating flyers, infographics, and digital content material to advertise social causes and lift consciousness.
- Volunteer recruitment and engagement: Designing partaking volunteer recruitment posters, onboarding supplies, and appreciation graphics.
- Occasion promotion and branding: Crafting promotional belongings for fundraising occasions, neighborhood packages, and nonprofit initiatives.
- Instructional content material and stories: Creating coaching guides, affect stories, and shows for stakeholders and donors.
What non-profit customers like and dislike about Canva on G2
These insights come from a key phrase evaluation of actual G2 critiques submitted by nonprofit customers sharing their experiences with Canva.
What non-profit customers like about Canva on G2:
- 68.12% recognize Canva’s graphics & design belongings, which offer entry to inventory pictures, icons, and inventive parts.
- 42.03% worth the templates, making it simpler to create visually interesting content material rapidly.
- 15.94% discover Canva’s ease of use vital, particularly for these with out design expertise.
- 8.70% spotlight its branding & customization instruments, reminiscent of model kits and emblem integration.
- 1.45% just like the collaboration options, permitting groups to collaborate on designs.
What non-profit customers like about Canva on G2:
“Canva is intuitive and simple to make use of. The Model package helps me keep constant. Reside shows are very neat & I recognize the analytics. Among the apps are superior.”
– Canva Evaluate, Sophie I., Group Development Supervisor
As Sophie identified, Canva’s design belongings, ready-made templates, and easy-to-use instruments, stand out for the customers. Many additionally recognize its branding and collaboration options, which assist groups preserve consistency and work collectively seamlessly.
What non-profit customers dislike about Canva on G2:
- 5.80% report export & obtain points, together with issues with file high quality and formatting.
- 2.90% discover Canva Professional costly, making it tough for nonprofits with restricted budgets to entry premium options.
- 2.90% point out sluggish efficiency, particularly when engaged on bigger recordsdata or advanced designs.
- 2.90% really feel some superior options are tough to make use of, requiring extra customization and management.
- 1.45% consider the free model is simply too restricted, limiting entry to sure templates and design instruments.
What non-profit customers dislike about Canva on G2:
“There are some pesky bugs every so often that drive me loopy (associated to textbox fields). I miss having a number of layers of grouping of objects (like in Figma). The file system wants enchancment (each Canva file I’ve had is full chaos).”
– Canva Evaluate, Sophie I., Group Development Supervisor
Non-profit customers recognize Canva for its wealthy design belongings, ready-made templates, and intuitive instruments, making it simple to create impactful visuals and not using a design group. Some nonprofit customers like Sophie have reported points with export and obtain and sluggish efficiency on advanced designs. Others discover Canva Professional costly or really feel the free model is simply too restricted, making accessing premium options and customization choices more durable.
Whereas Canva’s free model has some limitations, it nonetheless supplies many design instruments that many nonprofits depend on. Optimizing file sizes and utilizing simplified templates will help these dealing with efficiency points, and Canva Professional’s superior options typically make content material creation extra environment friendly in the long term.
Democratizing design: Why Canva works for non-designers
Canva has grow to be a game-changer in content material creation throughout training, small enterprise, human sources, and nonprofit sectors. It empowers non-designers to create professional-quality visuals with ease.
Customers in these industries constantly fee Canva extremely, typically eight out of ten or above, and extensively suggest it. Its affect is obvious. Canva’s strengths lie in its intuitive drag-and-drop interface, in depth template library, and highly effective design instruments. These options make design accessible and environment friendly for everybody.
As a reviewer stated, “Canva makes designing simple, even in the event you’re not a designer.” — it permits anybody to carry concepts to life rapidly and creatively.
Some discover the free model limiting and want for higher entry to premium options, whereas others report occasional sluggish efficiency or want extra superior customization akin to skilled design software program. Nonetheless, these frustrations are comparatively minor in comparison with Canvas’ advantages.
The platform continues to evolve, now integrating AI-powered options like picture era to additional optimize artistic workflows. This reinforces its mission to democratize design and enhance content material effectivity for all.
Excited about upgrading to Canva Professional? Dive into G2’s in-depth evaluation to see if Canva Professional is value it. Get the actual scoop on what you achieve and what may maintain you again.
