We’ve carried out it once more!
What began with 1 million unbiased critiques again in late 2019 has now reached 3 million critiques on G2.
The typical NFL stadium holds round 70,000 followers. Madison Sq. Backyard seats just below 20,000. However the stadium of sincere software program opinions that G2 has constructed? It now hosts extra voices than all the inhabitants of Chicago (2.664 million), which can be our headquarters.
After we reached our 1 million critiques in 2019, it felt like we would summited Everest. By our 2nd million in 2023, we would confirmed this wasn’t only a mountain however a whole vary we had been mapping for the enterprise world. Now at 3 million genuine critiques simply two years later, G2 has created one thing unprecedented: software program’s most complete suggestions ecosystem.
Allow us to break down what this exceptional milestone means for the way forward for software program choice.
From 2M to 3M: The momentum behind the milestone
The journey from 2 to three million critiques wasn’t nearly including extra voices – it was about increasing whose voices are being heard. Trying on the numbers, our development trajectory has been exceptional: reaching 1 million critiques in 2019, 2 million critiques in 2023, and already hitting 3 million in simply the second quarter of 2025.
What makes this development notably noteworthy is its distribution throughout areas. Whereas North America stays our largest market, we have seen distinctive growth throughout Europe, Asia-Pacific, and Latin America, creating a worldwide perspective on software program efficiency. Our expanded EMEA presence got here as a shock, bringing in over 3 million further visits this 12 months alone.
This revolution in software program suggestions and our journey to 3M critiques did not occur accidentally. It outcomes from G2‘s strategic dedication to creating genuine critiques accessible no matter geography or language choice. It is secure to say that G2 goes international. And we’re simply getting began.
High quality and belief: The inspiration of our 3 million critiques
As we have a good time 3 million critiques, we acknowledge that our energy lies not simply in amount, however in high quality and authenticity. That is why G2 is proud to be among the many first launch companions for LinkedIn’s new Verified on LinkedIn service.
This groundbreaking integration permits LinkedIn’s 80 million verified members to make use of their skilled profiles as proof of their identification throughout companion platforms, together with G2. With research exhibiting that 65% of individuals fear about who to belief on-line, this verification functionality provides one other layer of credibility to our assessment ecosystem.
Breaking down obstacles: G2’s multilingual evolution
“The bounds of my language imply the bounds of my world.” Ludwig Wittgenstein’s phrases hit residence for us at G2. In spite of everything, if software program is a common language, why restrict who can perceive it?
Recognizing this, G2 launched into an formidable localization journey, embracing Spanish, German, French, and Portuguese to make our platform really accessible to international audiences. G2’s localized views enhance accessibility and engagement by offering a seamless, multilingual expertise for international patrons. This empowers patrons to make assured selections and helps sellers prolong their attain in key worldwide markets.
By way of these strategic localization efforts, we have made our most trafficked pages – together with product profiles, comparability pages, and class pages – accessible to a really international viewers.
The impression has been quick and substantial. Inside simply two months of launching enhanced localization, we have welcomed over 90,000 new purchaser visits and secured rankings for 30,000 new international key phrases. Our French-speaking viewers is rising at a unprecedented 45% week-over-week, demonstrating the big urge for food for localized software program insights.
In 2025 alone, we’ve seen over 71k critiques in English, 857 in Spanish, and 1500+ mixed throughout French and Portuguese.
Even our very personal Monty – the world’s first AI software program professional – has expanded its capabilities to work together with customers in a number of languages. It will probably now present tailor-made product suggestions and reply questions throughout our whole catalog within the person’s most popular language. These AI-powered enhancements, mixed with our localization technique, be certain that software program patrons worldwide can entry the insights they want, no matter their native language.
Classes that outline our time
Lots has modified over time. The classes exhibiting probably the most substantial development since our 2 million milestone revealed fascinating insights about the place companies are investing and innovating.
Probably the most putting development is the explosive development in AI-related software program critiques. Whereas non-AI classes grew by a wholesome 51%, AI classes skilled a staggering 191% development between 2023 and March 2025. This practically 4x distinction in development charges highlights the dramatic shift towards AI adoption throughout industries.
- AI picture turbines noticed an 808% development.
- Rising AI software program shot up by 333%.
- And newer classes like AI Bias Audit Providers, which barely existed two years in the past, now signify important elements of accountable AI deployment methods.
These tendencies aren’t nearly software program – they inform us concerning the altering nature of labor itself.
The voices behind the numbers
We consider in actual and real suggestions. Whereas 3 million is a formidable determine, what really issues are the person experiences every assessment represents and the individuals who took the time to share them.
G2 Icons – our most devoted group members – stand on the middle of this assessment ecosystem. These contributors have remodeled how companies consider software program by constantly sharing considerate, in-depth suggestions throughout a number of classes.
However what motivates somebody to put in writing dozens, even a whole lot, of critiques? Let’s hear it from them!
“G2 has grow to be an integral a part of our analysis course of. Earlier than we even guide a vendor demo or have interaction with a gross sales rep, we head to G2 to discover what actual customers are saying. It offers us a place to begin grounded in apply, not simply concept.
The transparency and depth of suggestions on the platform enable us to establish patterns, spot recurring ache factors, and higher assess whether or not a software program answer really matches our context. Over time, G2 has helped us transfer from a “sales-led” shopping for mannequin to a extra “community-led” strategy. This shift has led to extra assured selections and better inside adoption charges.
For my group and me, it’s grow to be second nature to validate all main software program selections by means of G2 earlier than transferring ahead.”
– Luca Piccinotti, Progress Marketer
“Contributor suggestions has the facility to affect buy selections, the formation of selling technique, and construct belief. Optimistic critiques enhance credibility. It’s like word-of-mouth.
Critiques are highly effective. G2 is the place the place critiques/opinions/suggestions are celebrated. It’s utilized in probably the most constructive method on this ever-evolving software program world. The specialists and reviewer right here have shared their expertise, which varieties the premise of the enterprise technique.”
– Sheeba Thomas, Digital Marketer
These testimonials reveal the guts of G2’s ecosystem: contributors pushed by function and group. G2 Icons do not simply share suggestions, they take part in a worldwide dialog that transforms software program analysis. They’ve benefited from others’ insights and really feel compelled to provide again.
What retains G2 Icons coming again to share their insights?
“Realizing that my enter and insights are making a distinction to others in the neighborhood.”
– Charlotte Maughan, Senior Operations Supervisor
“I recognize the chance to assist others make knowledgeable selections, share information about merchandise, and interact with a group of like-minded people.”
– Jurgen Proschinger, Principal/Founder
“There are at all times increasingly instruments out there day-after-day, and G2 has its pulse on the developments.”
– Brian Sikorski, Advertising and marketing Guru
G2 Offers
Past constructing the world’s largest software program market, G2 is dedicated to social impression by means of our G2 Offers initiative. With every qualifying assessment, customers can direct a $10 donation to companion charities, reworking suggestions into significant change. Since 2017, G2 Offers has raised over $1.1 million for 250+ organizations worldwide, with greater than 8,000 critiques producing $80,000+ in donations in 2023 alone.
Our assessment cubicles at trade occasions have already raised $55,110 in 2024, considerably surpassing final 12 months’s whole. This program embodies the true spirit of our group—individuals who do not simply share insights, however who additionally leverage their experience to assist causes they care about.
What 3 million critiques imply for patrons and distributors
“Coming collectively is a starting, staying collectively is progress, and dealing collectively is success.” This quote by Henry Ford rings true as a result of our successes wouldn’t be potential with out our software program distributors and patrons.
The collaborative ecosystem between G2, distributors, and patrons has created a virtuous cycle of suggestions and enchancment. As our group continues to develop, the collective knowledge transforms how companies consider and implement software program options.
Software program patrons can take a deep breath as a result of decision-makers now have entry to numerous views. Even when evaluating enterprise software program which will value a whole lot and hundreds of {dollars}, patrons aren’t ranging from scratch. They will filter views by firm dimension, trade, position, and use case to seek out insights from organizations identical to theirs.
This suggestions shortens shopping for cycles, reduces implementation threat, and results in stronger software program partnerships.
For distributors, this development represents unparalleled visibility into how customers truly expertise their merchandise. Past advertising claims or quarterly NPS scores, G2’s assessment ecosystem gives granular insights into what customers worth, battle with, and want to see improved. Ahead-thinking distributors are already utilizing this information to prioritize product roadmaps and refine their messaging in ways in which resonate with actual person wants.
With 3 million information factors structured throughout hundreds of attributes, we will now spot tendencies months earlier than they seem in analyst stories, predict class convergence with exceptional accuracy, and supply patrons with more and more matching algorithms that contemplate their particular necessities in opposition to precise person experiences.
G2’s 2025 forecast
AI is now built-in into practically each software program class on G2. However the place’s the true enterprise worth? Our specialists dive deep, predicting the place AI is really transferring the needle – and the place it’s simply hype.
Subsequent cease: 4 million
As we have a good time this milestone, we’re already looking forward to the following. The journey from 1 million to three million critiques has remodeled G2 from a software program market into the worldwide voice of the expertise group.
Our imaginative and prescient for the long run is obvious: proceed increasing the variety of voices represented, deepen insights throughout rising software program classes, and create much more customized experiences that join patrons with their ultimate options.
Wish to be a part of this journey? Share your software program experiences on G2.com as we speak. Collectively, we’re creating the world’s most trusted software program market, one assessment at a time.
