Honda Malaysia has introduced its gross sales goal for 2025, the corporate stating that it’s focusing on to promote 83,000 models this yr and strengthen its market presence with a projected 10.6% market share of the overall trade quantity (TIV).
The gross sales goal for this yr, introduced at its annual media gathering this night, is a modest 1.7% enhance – or 1,400 models – from the 81,600 models the corporate shifted in 2024, however it’s seeking to proceed holding on to its primary place within the non-national passenger automobile phase for a twelfth consecutive yr.
Outgoing Honda Malaysia MD and CEO Hironobu Yoshimura stated that whereas there’ll nonetheless be challenges within the coming yr, the corporate stays assured that its inner combustion engine and e:HEV applied sciences will keep related available in the market, benefitting from infrastructure readiness, shopper preferences and technological developments.
The corporate stated that over the previous yr, its e:HEV fashions have gained vital market traction, sufficient to account for practically 30% of the nation’s complete hybrid automobile gross sales in 2024, a rise of two % from 2023. If something, the automaker is anticipating progress within the adoption of hybrid tech this yr as extra shoppers hunt down highly-fuel environment friendly autos within the face of the upcoming rationalisation of RON 95 gasoline.
As beforehand indicated, the corporate stated will probably be introducing three new fashions in 2025, with one already on the bottom, this being the Civic facelift that was unveiled in January. The e:N1 electrical automobile can be set to make its method in, as introduced when the EV was previewed on the 2024 Kuala Lumpur Worldwide Mobility Present (KLIMS) final December.
Whereas its id was not disclosed, the third mannequin must be the HR-V facelift, which is properly due in. Past this, the corporate additionally talked about its three-year plan to introduce three new full electrical fashions to the Malaysian market by 2027, however didn’t present something past that define.
Along with enhancing its product choices, HM stated it can proceed to enhance its gross sales and after-sales companies, which at current is out there by means of its complete community of 104 dealerships throughout the nation.
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