Chloé Watts is a visionary tech entrepreneur, speaker, and the founding father of ChloeDigital, a strategic development consultancy empowering digital creators to construct scalable, sustainable on-line companies. From coding her first web site at 16 to constructing a world model that helps among the most influential voices within the digital house, Chloe has spent over a decade on the intersection of tech, tradition, and creator empowerment.
Via ChloeDigital, she’s helped tons of of creators flip content material into capital — not by traits, however by timeless technique and “unsexy” enterprise infrastructure that fuels long-term wealth. Her mission? To assist creators cease hustling for likes and begin constructing actual legacies.
Now in a world of AI, the subsequent huge factor is at your fingertips. With that, let’s welcome Chloé to the weblog to speak all about AI powered digital merchandise and the way as a creator, you’re already half method there.
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Let’s speak in regards to the facet of affect we don’t publish on the feed.
That feeling of being creatively stale. Of being a bit trapped by the very content material that acquired you right here. That quiet, annoying query that hits you at 3 a.m.: “Is that this it? Or is there one thing extra?”
For those who’re feeling this, you aren’t alone. For over a decade, at my firm chloédigital, I’ve been the strategist for among the world’s high creators, and I’ve seen this occur to one of the best of them. You’re too formidable to remain the identical, however the “subsequent step” isn’t clear.
For years, the mannequin for development was to launch a bodily product. And that mannequin is good. However that path may result in a special form of burnout.
I’ve been in these ‘what’s subsequent?’ conferences. We’d brainstorm huge concepts like apps or instruments to serve the group, however the dialog at all times died when somebody stated, “we’d want a developer.” The nice concept would get put within the ‘sometime’ pile as a result of it appeared too laborious, too costly, or simply too techy.
I’m right here to let you know: that ‘sometime’ is now.
The “tech wall” is formally gone. The brand new, extra highly effective method ahead is to bundle your distinctive experience (the magic solely you’ve got) right into a scalable digital product. This new path is all about being the Inventive Director of your imaginative and prescient, no coding required.
I’m right here to provide the new technique.
The Mindset Shift: You’re Not a Coder, You’re a Inventive Director
First issues first. We have to kill a poisonous previous story. Cease telling your self, “I’m not a techie sufficient to construct an app”
Received it? Your new mantra is: Your Imaginative and prescient is the New Code.
Give it some thought. You’re already a Inventive Director. You direct your model, your aesthetic, your content material, and your group. Constructing an app is the very same course of. Your job is to direct the imaginative and prescient, not bodily write the code. With the AI instruments out there at present, know-how is your new intern, your artistic companion, simply ready to your route.
Your Unfair Benefit: You’re Sitting on a Goldmine
Let’s be brutally trustworthy. As a creator, you’re sitting on a data-driven goldmine, and most founders would kill for what you’ve got. That is your unfair benefit.
Deep Person Perception: your group’s issues, wishes, and every day frustrations higher than anybody. Conventional startups must spend thousands and thousands on market analysis to guess what individuals need. You simply must open your DMs.
Constructed-in Distribution: The only hardest a part of launching a product is discovering clients. You’ve already accomplished that. Your group is your built-in viewers, your beta testers, and your first wave of loyal customers.
You’re beginning the race on lap 50 whereas everybody else continues to be lacing up their sneakers. The one query is, what are you going to do with it?
Discover the “Unsexy” Drawback (And Make It Magical)
Your app concept doesn’t should be the subsequent Instagram. The very best, most profitable apps resolve a easy, particular, virtually “boring” drawback that’s tied on to your experience.
The magic comes from packaging your distinctive answer in a lovely, seamless method.
Cease fascinated by what’s revolutionary. Begin fascinated by what’s annoying your viewers. What’s the one query that floods your DMs? The issue you end up fixing time and again? That’s your app.
Are you a wellness creator? Your followers are doing the every day stroll, however they’re monitoring it in a primary Notes app. That knowledge is useless. It’s not motivating them, it’s not connecting them, and it’s not unlocking something new. The answer? An app like ‘Sole Mates’ that glamifies their every day scorching lady stroll, connects them with “Stroll Buddies,” and unlocks unique content material from you after a 7-day streak.
Are you a magnificence skilled? Your followers purchase the merchandise you suggest, however then these merchandise go to die in a drawer. They don’t know what they personal, what’s expired, or if that $80 serum was even value it. The answer? An app like ‘Empties’ the place they’ll scan a product’s barcode so as to add it to their digital shelf, observe their “value per use,” and get alerts when it’s time to repurchase.
The objective is to create a greater, extra bespoke wheel for your individuals.
The right way to Really Construct It: Meet Vibe Coding
Okay, so you’ve got the mindset and the concept. Now, the how. That is the place it will get actually good. I name this methodology Vibe Coding.
Vibe Coding is just utilizing your individual phrases and inventive imaginative and prescient to direct an AI to construct your digital product.
I not too long ago ran an experiment to show how briskly that is. It’s a easy two-step course of: first, I used an AI as my artistic companion, and second, I used one other AI as my developer.
Step 1: Get the Imaginative and prescient. I went into Claude (an AI chatbot) and handled it like my skilled model strategist. I gave it this straightforward immediate: “Act as my skilled model strategist. I’m a goal-setting creator and I need to construct an app for my group referred to as ‘Delulu Diaries.’ The issue is my viewers makes use of a Notes app for journaling and Pinterest for imaginative and prescient boards, and the 2 are disconnected. I need an app that mixes each. Are you able to write me an expert, detailed ‘Inventive Director’s Transient’ that I can provide to a different AI to construct the primary model?”
Step 2: Construct the Product. Claude gave me again an ideal, detailed transient. I actually simply copied that transient and pasted it straight into Replit, an AI-powered device that builds apps.
After just a few fast, conversational refinements (actually simply telling the AI, “make the font extra elegant,” or “add a button right here”), I had a lovely, working first model in beneath an hour.
You have got this energy at your fingertips proper now. You should use your phrases to direct AI-powered instruments like Claude to be your strategist, and instruments like Replit, Loveable, Figma Make, or Bolt to be your builder. The barrier to entry has been fully obliterated.
Welcome to the brand new creator blueprint. It’s greater, it’s extra scalable, and it’s a option to construct a enterprise that leverages your distinctive genius in a method that model offers by no means might. Your experience, packaged as a device, can serve your group 24/7.
That is the beginning of a motion for a brand new form of founder: the Inventive Director. If this concept sparks one thing in you, I need to provide you with a device to get began.
Come discover me on Instagram @chloedigital.ai and DM me the phrase ‘VISION’. I’ll ship you my personal ‘Inventive Director’s Transient’, the precise template I exploit to show a easy concept right into a product.
Let’s begin constructing the longer term collectively.
Chloé x
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There you’ve got it. Your subsequent huge factor isn’t as out of attain as you as soon as thought. We’re not going to ask you to offer away your intelligent concepts, however tell us within the remark beneath if AI helped you create one thing BIG.
Remember to comply with Chloé on all her channels: @chloedigital.ai | @chloedigital | @chloeadelia.
x, The Skinny Confidential crew
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