New 12 months, new feed?
At present on the weblog we now have a submit from Julia Broome that can actually mild a fireplace in you. You’re going to complete this submit, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her high tricks to optimize your content material technique with examples and tangible suggestions which you can simply apply to your personal content-creating life. Full with pattern calendars and ‘pillars’ to reference, this submit is full of worth.
When you have but to satisfy Julia she is a powerhouse in relation to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following degree, Julia has now launched her personal programs and instruments to deliver her methods of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
+++
Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated high of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for somewhat over 7 years which, because the cliché goes, is under no circumstances what I went to school to do. Nonetheless, how I received right here is just too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be looking for an internship alternative that might assist me stand out for graduate faculty. On the time, it was really the wild wild west in social media: Influencers and bloggers had been popping up left and proper and though I used to be intrigued by the social media subject, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none apart from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified your entire trajectory of my profession… I believe it’s protected to say that Lauryn is a big motive why I’m within the place I’m immediately – The truth that I’m now writing a weblog submit for the TSC group is simply the cherry on high in essentially the most full circle scenario!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desperate to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably might: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient website positioning methods and MUCH extra. You identify it, I’ve carried out it.
For the whole thing of my profession, I’ve been extraordinarily behind the scenes and took satisfaction in rising my shoppers’ accounts with out anybody figuring out who I used to be or what I did. Nonetheless, final 12 months, I made a decision to place myself on the market on TikTok to share all of my suggestions, methods, classes, and recommendation I’ve collected over time. I discussed this earlier, however I’m a analysis girlie by means of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that really works: no B.S, no false guarantees.
On that very same be aware: I additionally began a social media course for each social media managers and aspiring content material creators to attain success and created a social media planner to assist creators and creatives keep on observe. This 12 months, I began posting on Instagram, in addition to TikTok, and have created a group of just about 240k mixed followers on each platforms. Whereas serving to my shoppers is superb– I’ve by no means felt extra fulfilled serving to my group lastly get to the following degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are among the most bold, entrepreneurial, good, and pushed folks on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter strategy, so on that be aware… Let’s discuss optimizing your content material technique and squeezing the *most* juice as doable out of your content material.
How one can Optimize Your Content material Technique
Proper off the bat I’m going to say one thing which may make you hate me (please don’t!!) however social media progress is not simple and for those who don’t know find out how to work smarter, not more durable, you’ll probably burnout. The hot button is figuring out find out how to really optimize your content material technique so that you simply’re not operating round like a headless hen continually pondering: Sh*t I haven’t posted something immediately!!! What am I going to do/what am I going to submit??!! Should you really feel referred to as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different folks let you know that that you must “area of interest” down or in different phrases: choose one subject to give attention to and follow that. Nonetheless, that has by no means, and can by no means, be the recommendation I might give to you. For my part, that’s a short-term technique that can simply trigger you to really feel such as you’re caught speaking about the identical factor over and over and over!
As an alternative, I’ve all the time believed in having one content material anchor and 4-5 further content material pillars so that you’ve a spread of subjects which you can discuss. So let’s say your fundamental focus is magnificence however you additionally produce other subjects you wish to share on social media. Your content material anchor could be magnificence and your content material pillars might be one thing like: wellness, residence decor, and way of life. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be commonly posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, folks miss the mark on having a robust content material plan. I extremely advocate creating an editorial calendar that can act as your roadmap in an effort to be certain that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step further easy for you, I’ve included a pattern editorial calendar under so that you can get an concept of what this could appear to be.
Fast be aware #1: The primary factor I would like you to note is that your content material anchor (which we established as magnificence) is often mirrored twice whereas all the opposite content material pillars are often unfold out evenly, solely as soon as. That’s as a result of your content material anchor is often going to be one thing you focus extra on. #2: Social media is just not a one-size-fits-all so this editorial calendar is completely going to look completely different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in widespread? Apart from all of them being massively profitable social media girl-bosses? All of them squeeze essentially the most out of their content material and so they simply so occur to make use of a particularly related content material components. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a components to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC group loves a “work smarter, not more durable” scenario so that is proper up your alley– and to take out any guess work, I’m going to present you an precise breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The commonest magnificence idea in the meanwhile is “Get Prepared With Me” movies – So let’s run with that. Right here’s find out how to get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This might be a fast 30 second video displaying the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This might be an extended 1 minute video that might present your complete make-up course of or that might present you doing all your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This might be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush approach, and so forth).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your closing look, to indicate your outfit, to indicate how you probably did the blush approach, and so forth. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This might be an extended 1 minute video that might present you taking every thing off, doing all your PM skincare routine, and so forth.
And voila, now you could have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this type of components can and ought to be utilized to ANY class of content material (health, spirituality, well being, vogue – something + every thing). This, alone, is a goldmine in relation to content material optimization however there are two extra steps that can actually take you to the following degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on hearth – So let’s run by means of a brief breakdown of find out how to know what to submit to Instagram vs. TikTok. Spoiler alert: You should utilize step #3 to set you up for achievement so it’s mainly a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’ll use the feedback of this submit to inform your viewers you could have an extended make-up GRWM posted on TikTok in an effort to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you may let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, try to be utilizing the remark part to let folks know that you’ve the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s necessary to your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you may let your viewers know that in the event that they wish to see the total look, they will go to your Instagram.
Now, it’s protected to say your content material technique is on hearth. The very final step is straightforward however undoubtedly an important so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To start with, for those who made it up to now and also you’re studying this: Simply know I’m pleased with you and that you simply’re going to be so glad you caught round. This closing step is essential to optimize your content material technique as a result of it’s most likely an important side of social media: posting CONSISTENTLY! The entire above steps imply nothing except you’re capable of follow a content material schedule that works for you so I went forward and created 3 completely different posting schedules which you can select from. I extremely advocate selecting the one which feels essentially the most do-able to you after which working your method up.
Now that you’ve all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the form of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are now not stressing about what to submit, when to submit, and which platform to submit it on. You’ll be able to thank your self for following these 5 steps, and you’ll thank me later when it really works.
Need extra social media recommendation identical to this? I’ve liked each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so if you would like extra recommendation identical to this: You’ll find me on Instagram and TikTok at @juliabroome – my DMs are all the time open when you have any questions.
I hope you guys liked this breakdown as a lot as I’ve liked creating it for you. And for those who’re a content material creator desperate to go even deeper into this topic, my Content material Course could be excellent for you. Or for those who’re studying this as a social media supervisor who needs to realize extra shoppers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course group.
Both method, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I shall be launching one thing earlier than the top of the 12 months that might show you how to discover your dream job… Particulars to come back on Instagram however I’ll depart you with that. Joyful content material planning!
+++
There you could have it. Every thing that you must take your social media presence to the following degree. Hold us posted within the feedback under.
Within the meantime, make sure you try Julia’s content material for much more worth. As you may see, she delivers.
x, The Skinny Confidential staff.
+ Instruments to make this your finest 12 months but.
++ 10 suggestions to skyrocket your productiveness.
OPTIMIZE YOUR CONTENT:
