Is LinkedIn Premium Value $30/Month? What G2 customers Suppose

I’m on LinkedIn every single day. 

As one of many main networking instruments, it’s my go-to platform for connecting with the precise folks, discovering thrilling new job alternatives, and staying within the loop on the most recent business developments. It is a useful a part of any severe skilled’s profession toolkit.  Actually, I landed my present job two years in the past, due to LinkedIn Premium. 

However right here’s the query I maintain coming again to: Is LinkedIn Premium actually price it? I first tried it throughout a job hunt with the one-month free trial and lately subscribed once more to construct my private model. 

LinkedIn Premium actually guarantees lots – an AI assistant, limitless profile views, superior networking instruments, and unique job insights. It feels like a trump card for job seekers and professionals alike.

However does it ship on these guarantees? Beginning at about $30 monthly, it’s truthful to ask – is LinkedIn Premium price it, or is it simply one other expense that provides up?

On this article, I’ll share my private expertise with LinkedIn Premium, together with insights from over 240 G2 evaluations from professionals who’ve examined each free and premium variations.

Word: All evaluations shared under are from verified G2 customers. For extra particulars on our course of to confirm reviewers and approve evaluations, please discuss with G2’s evaluation moderation tips.

Over one billion folks use LinkedIn immediately. We use it to showcase our expertise, join with friends, and discover job alternatives. Whereas the free model offers the important instruments for these functions, LinkedIn Premium gives superior options tailor-made to particular skilled wants. 

• Premium Profession: Targeted on job seekers and professionals aiming to develop their private model.
• Premium Enterprise: Designed for small companies trying to develop their networks, site visitors, and prospects and entry deeper insights for his or her enterprise web page.

Aside from these, LinkedIn additionally gives two different subscription plans tailor-made for gross sales professionals and recruiters. 

• Gross sales Navigator: Constructed for salespeople looking for to generate leads and construct consumer relationships.
• Recruiter Lite: Tailor-made for recruiters and hiring managers to optimize candidate searches.

Check out this detailed comparability of the free model versus Premium plans:

*Contains particulars on the essential plan of Gross sales Navigator and Recruiter Lite.

Let’s deal with the LinkedIn Premium Profession plan on this article, as they’re essentially the most related for job seekers and professionals. 

 If you happen to’re trying to generate leads, construct consumer relationships, or streamline candidate searches, you may discover Gross sales Navigator or Recruiter Lite plans higher suited to your wants.

LinkedIn Premium price

Right here’s a breakdown of LinkedIn Premium prices for various plans:

LinkedIn gives a 30-day free trial for its Premium plans. You’ll want to offer cost particulars to activate the trial. 

Certainly one of LinkedIn Premium’s Most worthy options is InMail messaging. It lets you join with anybody, even when they’re outdoors your community – a major improve from the free model, the place you possibly can solely message present connections. This makes it simpler to attain out to recruiters, business leaders, or potential collaborators.

InMail credit on LinkedIn Premium plan 

Throughout my job search, I used InMail strategically to attach with hiring managers and e-mail recruiters. The end result? Nearly 3 out of 5 responded to my messages and gave me extra details about position expectations, firm, and progress alternatives. This direct line of communication typically gave me an edge over different candidates.

Now, as a advertising skilled, I proceed to make use of InMail to succeed in out to business specialists, fellow entrepreneurs, and thought leaders in my subject. These conversations have led to collaborations, professional insights for my tasks, and even mentorship relationships which were invaluable for my profession progress.

If you happen to’re a job seeker, freelancer, or skilled in networking-heavy fields like gross sales and advertising, InMail is a robust instrument for networking, lead technology, and profession development.

2. Profile insights for higher visibility

Most LinkedIn Premium customers worth the numerous edge it offers over the free model in boosting visibility and affect on the platform via detailed profile insights. 

With Premium, you possibly can view a whole listing of who has seen your profile over the previous 90 days, together with insights on how they discovered you. 

LinkedIn Premium profile insights

This function was notably invaluable throughout my job search section. It allowed me to establish firms and hiring managers who confirmed curiosity in my profile, a profit most different job boards don’t supply.

Moreover, superior analytics on content material efficiency, engagement, and impressions might help you refine your LinkedIn content material technique. By understanding viewers engagement, you possibly can tailor your posts to construct a stronger private model and thought management. Personally, I’ve used this function to pinpoint which posts resonate with my viewers and alter my content material for optimum affect.

Content material Analytics on LinkedIn Premium

3. Applicant insights for smarter job functions

Amongst all of the Premium options, Applicant Insights is a favourite of mine when making use of for positions. With this, for each job posting you have a look at, you get to see: 

• In-demand abilities evaluation: See precisely which abilities recruiters are prioritizing, how your profile stacks up, and what you’re lacking. It performs an enormous position in tailoring your profile and resume accordingly.
• Candidate comparability metrics: Perceive the way you examine in opposition to different candidates by way of expertise, schooling, and talent match.
• Actual-time utility information: Monitor your place within the applicant queue and the whole variety of functions.
• Firm perception: Entry detailed details about firm progress and hiring developments to make knowledgeable choices.

I used this function extensively whereas making use of for positions because it gave me essential visibility into the place I stood in opposition to different candidates and adjusted my method to job functions. For instance, once I found I used to be lacking a important talent that high candidates had for a place, I paused to upskill earlier than making use of.

Applicant insights with LinkedIn premium

In one other case, the place I noticed lots of of candidates had already utilized, I used InMail to contact the hiring supervisor immediately for a quicker response. 

Applicant insights with LinkedIn premium

These insights enable you to prioritize which roles to pursue and when to take a position additional effort. 

4. LinkedIn Studying for upskilling

LinkedIn Studying is among the favourite options amongst many Premium customers, together with me. The platform has over 22,000 expert-led programs, with new ones added each week. They cowl a variety of subjects and abilities throughout industries. 

Programs on LinkedIn Studying

The self-paced studying format makes it straightforward to upskill by yourself schedule. You possibly can select particular person programs primarily based in your pursuits or profession targets and even observe a structured studying path tailor-made to a selected position – no matter fits your type.

Finishing LinkedIn Studying programs enhances your resume and offers your profile an expert enhance when shared immediately together with your community. It’s excellent for each job seekers trying to strengthen their {qualifications} and professionals aiming to remain forward of their fields.

5. AI assistants for productiveness

A significant benefit that comes with the Premium plans is the generative AI-powered instruments. These good assistants support with nearly every thing – from drafting outreach messages to fine-tuning your LinkedIn profile and your job functions. You possibly can even use the AI instrument to spruce up the profile introduction part. 

AI assistant on LinkedIn Premium

I usually use LinkedIn’s AI assistant to draft my posts and personalize InMail messages and connection requests. The little perk? It saves me priceless time and nonetheless maintains an expert contact.

6. Superior seek for focused connections

The ultimate and most sensible function of the Premium plan most customers recognize is the strong search filters for locating job alternatives, folks, and firms. 

In contrast to the essential search obtainable within the free model, Premium’s superior filters allow you to slender down your search with exact standards. Take, for instance, the filters to seek out folks. You possibly can specify connections, places, firms, key phrases, job titles, previous firms, colleges, industries, and providers. You possibly can even discover folks primarily based on who they observe and connect with. 

Superior search with LinkedIn Premium

For job seekers, this implies pinpointing roles at particular firms and even figuring out key decision-makers to succeed in out to. Professionals targeted on networking, like gross sales and advertising, discover it notably helpful for figuring out prospects and warming up chilly outreach.

Different LinkedIn Premium options you shouldn’t overlook:

• Limitless folks looking: View limitless profiles past your community to develop your connections.
• Open profile: Let anybody message you without spending a dime, even outdoors your community, rising your probabilities of significant connections.
• Non-public looking: In contrast to free accounts, which permit restricted non-public looking, Premium helps you to keep fully discreet whereas permitting you to see who seen your profile.
• Interview preparation instrument: Apply with generally requested interview questions and pattern solutions supplied by business professionals.
• LinkedIn Premium badge: Show the gold Premium badge in your profile, signaling to others that you just’re severe about networking {and professional} progress.

2. Restricted InMail credit

Though InMail messaging is certainly one of Premium’s signature options, the month-to-month credit score restrict of 5 InMails for the Premium Profession plan is restrictive for customers who steadily depend on it for outreach. This is among the commonest gripes amongst customers, be they job seekers or professionals.

3. Spammy messages and commercials

One other recurring criticism from LinkedIn Premium customers is the presence of commercials and spam-like content material of their feeds. Many customers anticipate a cleaner, extra targeted expertise as Premium members, however the presence of irrelevant updates and promotional materials typically detracts from LinkedIn’s skilled enchantment.

4. No assured outcomes 

Whereas LinkedIn Premium offers instruments to reinforce visibility and networking, options like InMail and profile insights don’t all the time assure tangible outcomes, equivalent to job gives or significant connections. This may be irritating for customers who anticipate a better return on their funding. 

It’s essential to acknowledge that these instruments are facilitators, however success finally will depend on components like how you utilize them and exterior circumstances, equivalent to market competitors or recipient engagement.

Setting sensible expectations is essential to benefiting from LinkedIn Premium. It’s a platform that opens doorways however doesn’t stroll you thru them.

Trying to make use of LinkedIn for your enterprise? Study methods to create your LinkedIn Enterprise Web page in 4 straightforward steps.