Friday, July 25, 2025

James Cameron is exploring how AI can assist the movie business “reduce prices in half”


James Cameron has revealed he’s exploring how AI can assist the movie business.

Talking in a brand new interview on the Boz To The Future podcast, The Avatar franchise creator and director mentioned the way forward for blockbuster filmmaking hinges on with the ability to “reduce the price of [visual effects] in half”, and he’s attempting to determine how AI may assist deliver prices down with out changing crew members.

Final September, Cameron joined the board of administrators for Stability AI. “Within the outdated days, I might have based an organization to determine it out. I’ve discovered possibly that’s not the easiest way to do it. So I believed, all proper, I’ll be a part of the board of a great, aggressive firm that’s obtained a great monitor report,” Cameron mentioned of the choice.

“My objective was not essentially make a shit pile of cash. The objective was to grasp the area, to grasp what’s on the minds of the builders. What are they focusing on? What’s their improvement cycle? How a lot sources it’s important to throw at it to create a brand new mannequin that does a purpose-built factor, and my objective was to attempt to combine it right into a VFX workflow.”

He went on to say that audiences wish to proceed to see motion pictures like “Dune and Dune: Half Two, or considered one of my movies or massive effects-heavy, CG-heavy movies – we’ve obtained to determine the best way to reduce the price of that in half.”

Timothée Chalamet return as Paul Atreides in ‘Dune: Half Two’ CREDIT: Warner Bros.

He added: “Now that’s not about shedding half the employees and on the results firm. That’s about doubling their velocity to completion on a given shot, so your cadence is quicker and your throughput cycle is quicker, and artists get to maneuver on and do different cool issues after which different cool issues, proper? That’s my kind of imaginative and prescient for that.”

Cameron additionally mentioned generative AI customers must be discouraged from feeding prompts into the software program comparable to “within the fashion of James Cameron” or “within the fashion of Zack Snyder,” noting that these sorts of ripoffs “make me a little bit bit queasy.”

Earlier this 12 months, he reportedly confirmed the forthcoming Avatar film Fireplace And Ash will embrace an anti-AI disclaimer and can open with a title card that reads “no generative AI was used within the making of this film”.

Beforehand, the director mentioned he doesn’t imagine the know-how behind AI will be capable to exchange writers, saying: “It’s by no means a difficulty of who wrote it, it’s a query of, is it a great story?”

“I simply don’t personally imagine {that a} disembodied thoughts that’s simply regurgitating what different embodied minds have mentioned — concerning the life that they’ve had, about love, about mendacity, about worry, about mortality — and simply put all of it collectively right into a phrase salad after which regurgitate it … I don’t imagine which have one thing that’s going to maneuver an viewers,” Cameron continued.”



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