Mawari, which delivers real-time AI-driven immersive 3D experiences, has launched vTubeXR, an prolonged actuality (XR) fan engagement platform enabling immersive 3D VTuber-fan interactions.
The vTubeXR platform provides personalization to the way in which followers work together with their favourite VTubers (that are animated creators on platforms like YouTube) by offering a completely immersive 3D meet and greet expertise.
Powered by Mawari’s proprietary 3D streaming expertise and immersive compute community, vTubeXR gives a way of immersion by rendering and streaming high-quality 3D avatars with low latency to any system. The result’s an immersive and versatile fan expertise.
“With vTubeXR, we’re creating a brand new period the place followers can really meet and join with digital creators in ways in which had been by no means earlier than potential. It bridges the hole between digital efficiency and real-world intimacy by means of real-time, interactive 3D expertise,” mentioned Luis Oscar Ramirez Solorzano, CEO of Mawari, in an announcement.
vTubeXR eliminates the necessity for specialised studio setups, enabling versatile and world deployment far past standard native techniques. It represents a significant leap ahead within the digital leisure panorama, redefining the digital meet-and-greet expertise for Gen-Z and Gen Alpha. Additional, it’s suitable with main XR gadgets (e.g., Meta Quest, AR glasses) and cell apps, making the expertise accessible to a wider viewers.
Mawari has partnered with two of Japan’s largest VTuber businesses – Courageous group and Digital Avex. As a part of Mawari’s Early Entry program, each Courageous group and Digital Avex will showcase vTubeXR’s immersive VTuber meet-and-greet experiences at Expo 2025 Osaka, Kansai. The early-access program runs from June 01 to August 31, 2025.
The invite-only Early Entry Program presents a possibility for VTubers to leverage the immersive XR expertise and co-create the way forward for 3D fan engagement. The Early Entry companions will get precedence entry to new options, devoted onboarding assist, and customizable monetization alternatives, together with ticketing, digital items, and VIP experiences to maximise their IP’s worth.
World guests on the Expo 2025 Osaka, Kansai will get to expertise the immersive one-on-one and one-on-small-group interactions between VTubers and their followers. Guests can step into the XR world for digital handshake occasions, memorable celebrations, or unique time-limited appearances that replicate the intimacy of bodily occasions.
Following this debut, Mawari together with Courageous group and Digital Avex, will proceed to discover the worldwide potential of XR leisure to ship revolutionary, borderless fan experiences.
Digital Avex: It plans to launch common weekend occasions utilizing vTubeXR beginning June 2025, permitting followers to work together with their favourite VTubers repeatedly. These occasions will foster ongoing fan engagement by means of direct, interactive communication.
Courageous group: They may launch new initiatives akin to XR reside performances, interactive storytelling occasions, and fan engagement experiences inside digital areas. These efforts will lengthen the worldviews of Courageous group’s IPs and introduce high-value digital content material to world audiences. Courageous group is a pacesetter in leisure IP growth throughout VTubers, esports, and the gaming business.
VTuber phenomenon will get catalyst in XR
VTubers (digital YouTubers) that create content material utilizing distinctive digital avatars have grow to be a wildly well-liked phenomenon in Japan, with the home market estimated to be $1.5 billion in worth by 2026. 1000’s of VTubers frequently interact followers by means of livestreams, music releases, and collaborations with anime, gaming, and different media.
A pre-launch consumer survey by Mawari revealed {that a} staggering 76% of the respondents have a robust need for extra immersive, personalised experiences. Additional, 86% of members indicated they might be prepared to pay for real-time, spatial interactions.
With the market shifting quickly from passive video content material to interactive, immersive codecs, vTubeXR will proceed to evolve past digital conversations to grow to be an infrastructure for monetizable, immersive, and scalable digital fan engagement, not simply in Japan however all over the world.
Within the close to future, vTubeXR will introduce monetization options, together with ticketed occasions, digital items gross sales, VIP-level experiences, and superchat-style real-time funds. These features will empower IP holders to totally leverage their 3D avatar property and construct sustainable and diversified monetization fashions.
The vTubeXR launch will enhance Mawari’s community utilization and income, particularly contemplating the corporate’s just lately introduced Decentralized Infrastructure Providing (DIO) aimed toward increasing its distributed community globally. vTubeXR additionally unlocks novel use circumstances akin to real-time language studying utilizing AI avatar instructors, multilingual 3D avatar guides, real-time data for vacationers, and far more.
Dedicated to creating new types of XR-driven experiences, Mawari plans to additional increase vTubeXR to a broader vary of VTuber manufacturing firms and IP holders, supporting the evolution of each consumer expertise and enterprise fashions within the 3D avatar house.
