John Nitti has left his place as X’s promoting chief after simply ten months, experiences the Monetary Instances.
Nitti, who joined as international head of income operations and promoting innovation, was thought-about a possible successor to former CEO Linda Yaccarino, who resigned in July. His exit provides to a string of high-level departures from Elon Musk’s more and more turbulent govt suite. Amongst others, X’s CFO Mahmoud Reza Banki left in October after lower than a 12 months, whereas xAI’s CFO and common counsel each departed over the summer time.
The revolving door reportedly displays deeper tensions. Sources inform the FT that execs have grown annoyed with Musk’s abrupt technique shifts and unilateral decision-making, together with banning hashtags from promoting with out discussing the transfer first along with his personal promoting staff.
The strain on promoting management has grown as Musk funnels billions into AI improvement to compete with OpenAI and DeepMind. Whereas some manufacturers have returned after being advised by Musk in late 2023 to “go fuck your self” and xAI has secured partnerships with corporations like Disney, others privately complain of feeling pressured to promote after X sued manufacturers together with Shell and Pinterest for alleged boycotts.
Earlier than becoming a member of X, Nitti had spent roughly 9 years with Verizon and one other lengthy stretch with American Specific.
