Proton has introduced its group gross sales numbers for July 2025, revealing that it delivered 13,518 models final month, a rise of two,249 models – or 22.1% – over the 11,069 models it managed to promote in June. This helped push its year-to-date (YTD) figures to 85,674 models for the primary seven months of the yr, protecting it firmly positioned in second within the general nationwide gross sales rankings.
It added that its market share for the month is estimated at 19.2%, with a present YTD market share determine of 19.3%, achieved on the again of a rise in complete trade quantity (TIV) final month, with the estimated 70,545 models shifted representing a rise of 28.7% over June and making for the second highest month-to-month gross sales figures achieved in 2025.
Main the way in which for the model was once more the Proton Saga, which celebrated its fortieth anniversary by recording its finest performing gross sales month for the yr in July. A complete of 6,638 models of the Saga have been delivered final month, bringing YTD gross sales numbers of the sedan to 38,345 models.
The X50 was the subsequent best-seller for the model. With 999 models delivered over the ultimate seven days of the month, it ended July with 2,068 models offered through the month, the third time the SUV has gone previous the two,000 gross sales mark this yr. With complete manufacturing quantity forecast to hit 5,000 models by the tip of this month and complete bookings closing in on 5 digits, the automaker mentioned it expects a lot better numbers for the mannequin in August.
The S70 sedan continued to plug away, with one other 1,404 models offered in July bringing its YTD quantity to 10,750 models. Nevertheless, it wasn’t the model’s third best-selling mannequin, as that was the Persona, which managed 1,499 deliveries final month.
As for the X70, 617 models have been added in July to convey YTD gross sales of the SUV, which arrived in its facelifted type final August, to 4,971 models. In the meantime, 329 models of the Iriz have been offered final month, and the X90 added an extra 229 models to its quantity in 2025.
Away from the ICE route, the model has the honour of getting the best-selling EV within the nation within the type of the eMas 7. July noticed one other 706 models (together with exports; 686 models have been registered domestically final month, based mostly on JPJ information) of the SUV being offered, bringing the mannequin’s YTD complete gross sales to 4,959 models (once more, additionally with exports).
“The success of the eMas 7 has exceeded expectations and proves the product in addition to the corporate’s technique to deal with model constructing, charging infrastructure and the opening are appropriate for Malaysian EV patrons,” mentioned Proton Edar deputy CEO Zhang Qiang.
Point out was additionally manufactured from export numbers, which the corporate mentioned was now 44.1% forward of that managed in the identical interval in 2024. Complete YTD export gross sales now stands at 2,258 models, with the firm stating that the X50 had overtaken the Saga as the preferred export mannequin. Third on the export fashions checklist is the eMas 7, with the 20 models exported in July bringing the mannequin’s YTD export quantity to 270 models.
The corporate added that its intention to sharpen its deal with export gross sales have been signposted by the current formation of Proton Worldwide Company (PICSB). “With the upcoming eMas 5 including a second EV mannequin to our portfolio and rising curiosity from abroad markets, the expectation is for EV and export gross sales to develop their contribution to general gross sales numbers over the approaching months and years,” Zhang mentioned.
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