Sabrina Carpenter Launches New Partnership With Jhonnie Walker

Sabrina Carpenter has captured the world’s consideration over the previous couple of years. From hit information to award-winning albums, the “Quick n’ Candy” singer hasn’t settled down, and by the sounds of her most up-to-date partnership with Johnnie Walker, the world’s No. 1 Scotch Whisky model, it does not seem like that is occurring any time quickly.

Carpenter‘s new collaboration with Johnnie Walker follows the discharge of her most up-to-date album, “Man’s Finest Pal,” which turned obtainable for streaming and buy on August 29.

In line with a press launch despatched to The Blast, the Johnnie Walker by Sabrina Carpenter collaboration will introduce followers of authorized consuming age to new and engaging signature cocktails created by the “Espresso” singer herself. The thrilling partnership will even characteristic unique, album-inspired content material that additionally represents the “playful spirit of her new sound.”

Carpenter’s collaboration with Johnnie Walker additionally comes with a world marketing campaign, shot by video director JJ Stratford and photographer Bryce Anderson. The marketing campaign will debut in the course of the closing leg of Carpenter’s ongoing “Candy ‘n Quick” tour—which can decide up in October 2025—and roll out in goal cities and throughout digital platforms.

In line with the press launch, Carpenter’s new collaboration with Johnnie Walker is designed to spark conversations and encourage followers worldwide to experiment with their very own Carpenter-inspired Johnnie Walker cocktails. And for some fortunate followers at choose stops on the “Quick n’ Candy” tour, they’ll get pleasure from among the singer’s signature combined drinks, together with a Manhattan, a whisky bitter, and a whisky highball, “all served with surprise-and-delight moments that make the night time each bit as memorable because the music.”

“Johnnie Walker has advanced by generations to grow to be the trendy icon it’s as we speak, and Sabrina is on an analogous path with Man’s Finest Pal, stepping right into a extra assured, confident chapter whereas protecting her signature attraction,” Stratford mentioned. “In creating this marketing campaign, we nodded to the golden age of spirits promoting, then layered in Sabrina’s daring but timeless aesthetic, intelligent humor and a contemporary wink to make it unmistakably her personal.”

Johnnie Walker’s partnership with Carpenter, 26, is particularly distinctive, because it’s the primary of its sort, and is designed to form the way forward for “how and the place folks can get pleasure from Johnnie Walker Black Label.”

“Music performs such a significant function in everybody’s life journey, and it has all the time been a method of connecting folks to Johnnie Walker’s ‘Preserve Strolling’ mantra, which is aimed toward inspiring private progress,” mentioned John Williams, World Head of Whiskeys at Diageo. “We’re thrilled to welcome Sabrina as the most recent voice in our story. Her fearless creativity and deep reference to a brand new technology make her a powerhouse addition to our Johnnie Walker household. Collectively, we’ll harness the facility of music to carry a daring, new vitality to the whisky expertise.”

For Carpenter, entering into her new partnership with Johnnie Walker feels “extra assured and … unapologetic.” She continued, “This partnership is about celebrating boldly, pushing boundaries, and transferring ahead with goal.”

Johnnie Walker is a revered model, appreciated by folks in over 160 international locations. At this time, patrons can get pleasure from a variety of Johnnie Walker merchandise, together with Pink Label, Black Label, Double Black, Inexperienced Label, and extra.

With all of Johnnie Walker’s merchandise mixed, they make up for almost 19 million instances bought yearly, making it the preferred Scotch Whisky model on the planet.