“He is grayer and I am gayer,” London jokes, whereas she and Kelly additionally open up about how their new Prime Video sequence, “Put on Regardless of the F You Need” and “What To not Put on” are each “about remedy.”
Stacy London and Clinton Kelly rose to fame by telling folks what they need to not put on, however over 10 years later, they’re encouraging folks to put on no matter they need!
In an interview with TooFab, the fashion consultants opened up about reuniting for his or her new Prime Collection, Put on Regardless of the F You Need, which comes over a decade after TLC’s What To not Put on led to 2013, and a subsequent years-long fallout between the 2.
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Put on Regardless of the F You Need — out now on Prime Video — sees Kelly, 56, and London, 55, teaming as much as “rework purchasers one after the other” in New York Metropolis, per Amazon Studios.
“With a recent perspective that celebrates private expression over outdated fashion guidelines, they empower people to dwell out their trend fantasies and uncover their fashion reality.”
The trendy duo spoke to TooFab about working collectively as soon as once more, and defined how Put on No matter is a greater portrayal of the occasions compared to What To not Put on.
When requested in the event that they felt like “no time had handed” since they shared the display, Kelly joked, “Effectively, time had handed as a result of we’re now in our mid-fifties and it is arduous to disregard that truth” — to which London quipped, “Yeah, he is grayer. And I am gayer.”
“We actually loved this course of, and we have been engaged on the present for a really very long time, so it isn’t like this was like, Oh, it simply cropped up for us. You understand, it has been 13 years!’ We have been speaking for fairly some time,” London continued. “I believe that the intention of this present is so totally different from What To not Put on, and the result is so totally different that it truly is far more reflective of the world we’re residing in in the present day, and never the sort of daybreak of actuality tv that you simply noticed after we did What To not Put on.”
Whereas the pair stated they do not essentially “imagine” in traits, they have been excited to include influences from popular culture from the final decade, with the references additionally being a type of inspiration for the purchasers.
“There’s so many like popular culture references, proper? Like Cookie from Empire,” Kelly stated, referring to Taraji P. Henson’s character on the musical drama. “When one among our purchasers, Freedom, wished to appear to be Cookie from Empire, as a result of she form of noticed her as a robust lady, we have been like, ‘Sure! Let’s do this. Let’s get you an enormous fuzzy coat!'”
“Neither one among us actually imagine in traits,” London added. “However you see what’s on the market, and you’re employed with what you have bought. The wonderful thing about a present like that is that it is a very particular lens that we’re wanting via. So if we’re on the lookout for Cookie, you already know, we all know what we’re on the lookout for versus what’s trending in the intervening time. It is not like a trend information present the place we’re like telling you what, you already know, the large traits have been on the runway … it is what does this particular person need as a way to really feel assured and succesful?”
London and Kelly went on to open up about their strategy to serving to their purchasers discover their finest interior self via outer expression.
“I believe we now have to return to What To not Put on, proper?” Kelly stated. “There was a format and What To not Put on, and due to the time, we have been fashion consultants and we have been telling folks what they wanted to do. Now, we now have utterly flipped that on its butt, and we try to determine who you are as an individual, as our shopper, and like, you are the information and you already know …. we’ll be the information rails, however you are gonna information us that can assist you. And it is such a deal with. It truly is a deal with. It takes somewhat little bit of the stress off of us as a result of we do not have to [know everything] and demand that we’re proper on a regular basis. That is serving to any individual obtain a dream. Like, there’s nothing higher than that.”
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London chimed in, noting that there is no “judgment” relating to their purchasers’ preferences.
“I imply, there are occasions the place there have been, you already know, outfits on the present that I used to be like, ‘No, no, no. … I’m not gonna put on that myself.’ But when that made her glad or him glad, then we have been glad to do it as a result of they’re those who need to rock round of their pores and skin. It is not us. We’re not residing their lives,” she stated. “And actually, we wish you to get essentially the most out of your life that is potential. And understanding who you’re, controlling the narrative within the visible sense when it comes to your fashion is an excellent vital talent to have.”
“Whether or not you be taught that at 20 otherwise you be taught that at 50, it does not matter,” she added. “It is simply once you be taught it and in addition recognizing that you simply as an individual, you are gonna change. You are gonna need various things over time, and that is okay. You do not have to have the identical fashion your complete life. You do not have to put on the identical issues. You do not have to have a uniform if you happen to do not need to. These are, you already know, some folks love to do this, nevertheless it’s not required.”
She then referenced the “quiet luxurious” development of latest years, whereas noting how the ’80s are coming again “with huge daring colours and big daring jewellery” — earlier than including that “brooches are again,” which she jokingly admitted that she’s nonetheless a bit skeptical about.
“I imply, if brooches actually come again, I will likely be shocked,” London stated. “They are saying it yearly. By no means occurs. It is just for males. However now they’re saying, ‘No, no, brooches are again for girls. We’ll see.”
On the subject of brooches, Kelly introduced up one of the crucial fashionable and trendy tv characters from the previous few years — if not of all time — Moira Rose (Catherine O’Hara) from Schitt’s Creek, who undoubtedly wore no matter (the f) she wished to.
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“I simply began rewatching Schitt’s Creek, and Moira Rose going to mattress in a brooch is the whole lot,” he stated, to which London added, “Moira was actually a person … she ought to be [Wear Whatever’s] mascot.”
In the end, of their new present, London and Kelly are breaking down the limitations which are holding the purchasers again from being themselves — whether or not that is working via doubts they, or others, put of their heads.
When TooFab likened the method to remedy, London agreed. “I believe it is one thing that we’re somewhat used to, to be trustworthy. To not be, you already know, blasé about it, however all of what we have accomplished on What To not Put on and Put on No matter has been about remedy.”
“It’s actually about what’s stopping you on the within from being who you need to be. How can we present you that there’s a approach to get what you need?” she continued. “And that requires asking arduous questions of individuals. And it requires asking questions that is probably not comfy to all people, nevertheless it’s our purpose to be useful in understanding, you already know, who instructed you you possibly can’t put on this? Who stated you could not put on that? These varieties of issues, I believe actually do have an impact. And we wanna assist uproot these beliefs that aren’t true.”
“It is actually a pleasure to assist any individual differentiate between their very own perception in their very own head,” Kelly added, “And a perception that any individual else implanted of their head as a result of they could have instructed them one thing at a really weak time or at a younger developmental age, and it bought caught in there.”
“So to unstick these ideas that you simply assume you imagine once you really do not imagine them, it is like, you already know, exorcism,” he stated, to which London interjected, “Gardening!”
“Stacey is aware of how a lot I like to backyard. So pulling weeds or exorcising demons,” he joked.
“Sure, sure, precisely,” London stated. “Gardening and exorcising demons!”
All eight episodes of Put on Regardless of the F You Need are streaming now on Prime Video.
