On Sunday, the Kansas Metropolis Chiefs will face off towards the Philadelphia Eagles in a Tremendous Bowl rematch that’s two years within the making. It’s actually the Tremendous Bowl poster baby of the “nothing ever occurs” mantra. It appears automakers really feel equally, and that’s why solely one in every of them – Stellantis – determined to make advertisements this yr.
That’s proper, the Tremendous Bowl, identified partially for its iconic commercials, will solely get a handful of automotive advertisements from one firm. Everybody else, in solidarity with my New York Jets, appears to be sitting out this yr. Nonetheless, we’re getting one advert from Ram and one other from Jeep. There isn’t an excessive amount of identified in regards to the latter simply but, so let’s talk about the previous.
The 60-second spot is named “Goldilocks and the Three Vans,” and it stars (apart from a trio of Ram vans) my private hero Glen Powell, placing his personal spin on the traditional fairy story for his real-life niece and nephew. Within the advert, Powell, dressed as a “rugged woodsy dude” barbecues a dragon in a large smoker being pulled by a Ram 2500 Insurgent, carves a wooden sculpture of himself utilizing the Ramcharger’s onboard energy and launches a Ram RHO over a volcano. That is all occurring as Van Halen’s “Panama” blasts within the background. It’s all very Ram.
It’s slated to air throughout the two-minute warning earlier than halftime on Sunday, based on the Detroit Free Press. That’s prime actual property that in all probability price Ram loads of cash. 30-second spots are reportedly going for as a lot as $8 million, NBC 6 experiences.
Powell and the Ram model aren’t strangers, in fact. They first teamed up for “Twisters” final summer season. Shortly after, the actor was featured in one other Ram advert marketing campaign. The industrial was directed by David Leitch, based on Freep. He’s finest often known as the director of “Deadpool 2,” “John Wick,” “Quick & Livid Presents: Hobbs & Shaw,” “Bullet Practice” and “The Fall Man.” The person has motion film credit, that’s for certain.
Whereas this advert does look like a whole lot of enjoyable, it’s fairly wild that it’s simply one in every of two automotive campaigns coming to the Tremendous Bowl this yr. I suppose, like most People, automakers can not bear to see the folks of Kansas Metropolis or the folks of Philadelphia be completely satisfied. I get it, and my girlfriend is a big Eagles fan.
