Subway has introduced the launch of its Recent Ahead 2.0 restaurant design, a revamped international picture set to roll out in 2025. The brand new design builds on the unique Recent Ahead idea launched in 2017, aiming to reinforce the eating expertise, improve operational effectivity, and assist franchisee profitability.
Recent Ahead 2.0 incorporates up to date design components equivalent to daring wall graphics, localized messaging, upgraded lighting, and hotter wooden tones. These modifications goal to create a extra inviting ambiance whereas reflecting the model’s persona. Subway has additionally built-in options to assist its rising digital gross sales channels, together with self-serve kiosks, order-ready screens, and kitchen show methods.
Mike Kehoe, International Chief Improvement Officer of Subway, emphasised the strategic significance of the redesign.
“Recent Ahead 2.0 is an thrilling evolution of the design, making certain we proceed to future proof our enterprise and ship on our model guarantees of expertise and comfort for each our visitors and franchisees,” he mentioned in an announcement from the corporate.
Since its debut, the unique Recent Ahead design has been applied in over 20,000 places worldwide. Subway credit the initiative with resetting model perceptions, boosting gross sales, and energizing franchise groups. Recent Ahead 2.0 seeks to construct on this success by integrating components that align with fashionable shopper expectations and technological developments.
Subway reported optimistic reception from testing the up to date design throughout a number of areas. Friends indicated the next probability to dine in and return to Subway eating places after experiencing the brand new idea. Franchisees and staff members additionally expressed enthusiasm for the streamlined operations enabled by the design’s digital options.
Recent Ahead 2.0 represents a big step in Subway’s digital transformation journey. The inclusion of kiosks and order-ready screens not solely enhances comfort for purchasers but additionally simplifies workflows for restaurant workers. These improvements goal to fulfill the rising demand for digital and contactless ordering whereas bettering operational effectivity.
“Every restaurant design has represented a big milestone for Subway, main us to the place we’re at the moment,” Kehoe said. “Recent Ahead 2.0 stands out as a design with the potential to make the best affect on our visitors and franchisees because it brings our advertising, culinary and digital efforts to the forefront.”
The brand new design shall be launched regularly, with early adoption in markets such because the U.S., UK, Germany, France, Saudi Arabia, Panama, and Australia.
Picture: Subway
