August 20, 2025
SZA, the five-time Grammy–profitable singer-songwriter is taking her foot unfastened and fancy-free demeanor to Vans as its new inventive director.
SZA, the five-time Grammy–profitable singer-songwriter, has been named the brand new inventive director for Vans.
To launch this partnership, Vans and SZA launched a video marketing campaign, VanSZA, celebrating self-expression and the great thing about individuality. The marketing campaign spotlights one in every of SZA’s favourite silhouettes: the Knu Skool in black and white. The design is rooted in skate tradition and reimagined for contemporary occasions. Within the marketing campaign video, the singer acknowledged her comfortable type of singing, some extent of rivalry for critics, saying she “can’t whisper anymore.”
It seems the singer is able to unleash her creativity in full pressure in her new position.
Below the phrases of the settlement, SZA will work instantly with Vans to “reimagine upcoming campaigns and co-create unique product collections that highlight one in every of SZA’s favourite silhouettes with the model’s artistic and youthful spirit.”
Reflecting on her new position with Vans, SZA stated, “I’ve been carrying Knu Skools and different types for years; they’ve all the time had an ethos I join with. As Creative Director, my mission is to point out that pleasure, neighborhood, creativity and vogue are all nonetheless intersectional. That humanity, tradition and connection are nonetheless the entry factors.”
SZA’s deep tie to self-expression and authenticity is obvious all through the collaboration.
“In Vans, I be at liberty,” she stated. “I’ve discovered that bravery and curiosity are the cures for uncertainty. It’s a way of life, and Vans champions that spirit.”
Coming off Tremendous Bowl LIX, the place SZA joined Kendrick Lamar onstage, she and Lamar launched their Grand Nationwide Tour in April 2025. The stadium tour spanned North America and Europe, with SZA and Kendrick taking their collaborative power throughout arenas from Minneapolis to Stockholm. It appears the songstress’s work isn’t completed, as she leaves one monumental alternative, she goes to the following.
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