Tesla couldn’t get well within the closing month of 2024 to reverse a year-long gross sales decline, ending the yr with lower than 40,000 deliveries to Australian prospects.
In keeping with knowledge printed by the Electrical Car Council (EVC), Tesla delivered 3593 autos to Australian prospects in December, representing a 63.9 per cent enhance on the identical month a yr prior.
It was a uncommon win for the electrical automobile (EV) specialist, which recorded a decline in deliveries throughout 9 of the yr’s 12 months.
By the top of the yr, Tesla delivered 38,347 autos in Australia, a 16.9 per cent drop on its 2023 determine, the place the model skilled big development within the native market.
| Month | Tesla deliveries | YoY distinction |
|---|---|---|
| January | 1107 | -66.6% |
| February | 5665 | +61.1% |
| March | 6017 | +68.2% |
| April | 2077 | -43.5% |
| Could | 3567 | -20.3% |
| June | 4683 | -33.3% |
| July | 2592 | -12.9% |
| August | 2393 | -30.5% |
| September | 2649 | -48.8% |
| October | 1464 | -26.4% |
| November | 2540 | -35.5% |
| December | 3593 | +63.9% |
| Complete | 38,347 | -16.9% |
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The decline was largely pushed by the Tesla Mannequin Y, historically the model’s quantity vendor. After experiencing excessive demand in 2023 – which led to it being Australia’s hottest automobile amongst personal consumers – deliveries of the Mannequin Y fell by 26.1 per cent in 2024 to 21,253 examples.
In the meantime, the Mannequin 3 sedan’s gross sales dropped by simply 1.5 per cent to 17,094 examples, nonetheless it acquired a complete replace on the finish of 2023.
Earlier this yr, Tesla closely discounted each the Mannequin Y and Mannequin 3 in Australia by hundreds of {dollars}, nonetheless it seems this didn’t spur on gross sales of the 2 autos to achieve earlier heights.
An replace to the Mannequin Y – codenamed Juniper – is anticipated in 2025, although it stays to be seen whether or not it’ll convey a gross sales enhance or merely soften the blow.
The lower in deliveries isn’t unique to Australia, with Tesla reporting earlier this morning that it had bought 1.1 per cent fewer autos globally in 2024 in comparison with 2023.
In whole, it delivered 1,789,226 EVs worldwide final yr, down on the document determine of 1,808,581 12 months prior, and representing the primary time within the model’s historical past its annual determine has declined.
It additionally narrowly prevented being overtaken within the EV gross sales race by BYD, which delivered 1,764,992 battery-only autos globally.
Whereas Australia’s full 2024 gross sales are to be introduced on January 6, Tesla is anticipated to stay on prime within the EV market.
