Is the way forward for work versatile? In line with a survey by Future Discussion board reported by the Financial Coverage Institute, 80% of information employees need flexibility in the place they work, and 94% of them need schedule flexibility.
Individuals’ need for management over the place and the way they work coincides with the rise of the gig financial system, permitting an rising variety of folks entry to freelance or part-time jobs — generally within the type of a facet hustle, which about one-third of U.S. adults have.
Even industries which were round for hundreds of years are embracing — and benefiting from — the U.S. workforce’s new regular. Advertising, which traces trendy roots again to the Industrial Revolution starting within the late 18th century, is certainly one of them.
We Are Rosie, an organization providing strategic consulting and expertise options for advertising groups, manufacturers and companies, compiled a report to discover how freelancing impacts the business right now.
The outcomes are clear: Whether or not you are a 9-5 marketer within the pivot to full-time freelance work or trying to find a advertising facet hustle to complement your major revenue, it is a profitable time to get began.
Associated: How Aspect Hustles Are Redefining Careers and Shaping the Way forward for Work
The common advertising price range was slashed by 15% relative to income in 2024, which implies that employers within the advertising house would possibly want options to conventional employment in the event that they wish to obtain a greater return on funding (ROI), in line with the report.
Over the previous three years, roughly three-quarters (74%) of promoting groups have elevated their use of freelance expertise, and in 2025, 57% of these employers anticipate their use of freelance expertise to extend, per the information.
An uptick in effectivity is the highest motive enterprise leaders cite for hiring freelance professionals (81%); extra advantages famous embody extra talent units on the staff (67%), momentary help to cowl a rise in workload (63%) and that it is cheaper than hiring full- or part-time staff, amongst others, the report said.
The shift is not only a optimistic one for advertising leaders, although. Staff who apply their skills to freelance alternatives, whether or not versatile full-time gigs or supplementary facet hustles, can acquire extra flexibility of their schedules and management over their incomes.
Sixty-six p.c of freelancers anticipate to nonetheless be freelancing in three years, and 68% of them are more likely to advocate freelancing to a buddy, the survey discovered. Along with flexibility, freelancers respect independence (42%), the flexibility to earn a better revenue (33%) and the chance to work on a wide range of initiatives (30%).
Associated: Scaling Up Your Freelancing Profession to a Small Enterprise
“Freelancing has given me the house and autonomy to determine what I wish to do subsequent,” Rosie neighborhood member Dwayna Haley mentioned within the report. “I get to proceed working, making use of and studying in opposition to this self-discipline, however the stage of flexibility that I obtain permits me to form my life and days in order that I can actually take the time to be considerate about what I am doing.”
