June 27, 2025
The partnership is part of the “UPS Unlocking Potential” marketing campaign. It comes as uncertainty takes middle stage for small enterprise house owners, in accordance with a brand new examine.
UPS is partnering with tennis nice Coco Gauff to match three small and medium-sized companies with their coach, Emma Grede, founding accomplice of SKIMS and co-founder and CEO of Good American. The partnership is part of the “UPS Unlocking Potential” marketing campaign. It comes as uncertainty takes middle stage for small enterprise house owners.
In response to the Nationwide Small Enterprise Affiliation, almost two-thirds of small companies rank financial insecurity as the highest menace to their enterprise, which is the very best indicator degree in 13 years.
“In occasions like these, sturdy networks and professional steering aren’t simply useful, they’re important,” mentioned UPS Vice President of Advertising and marketing Betsy Wilson. “That’s why Emma’s powerhouse enterprise expertise and personalised teaching are such game-changers. With Emma, we’re serving to entrepreneurs push by way of boundaries and rise to the subsequent degree.”
Coco Gauff Attributes Success To Mentorship
For Gauff, who’s recent off her win on the French Open, she agrees that teaching and mentorship have been important contributors to her success. She says teaching and mentorship have allowed her to face the doubters and deal with each problem.
“It’s loopy what assist can do,” Gauff mentioned in a press release. “Individuals consider in you while you don’t consider in your self. That may change the best way a match goes.”
UPS’s partnership with Gauff is getting into its third yr.
“As a company, we’re proud to work so carefully with Coco,” Wilson provides. “Her unstoppable spirit and the tenacity to succeed and overcome the doubters is a journey many small companies have skilled as properly.”
In response to a UPS spokesperson, a 3rd of the packages that ship by way of the personal transport firm come from small enterprise house owners. One of many companies utilizing UPS is the Black-owned luxurious purse model Anima Iris. Wilglory Tanjong created the trendy model with inspiration and power from the matriarchs of Africa’s previous. The luxurious model has even caught the eye of Queen Bey herself, Beyoncé. Tanjong says the mentorship with Grede has confirmed to be invaluable.
“I believe the sort of mentorship that’s going to provide outcomes is a sort of mentorship that’s going to be very sincere with you, very direct with you,” Wilglory mentioned. “That’s precisely what Emma did for me.”
For extra data on the marketing campaign, UPS is directing individuals to schedule a digital session with a UPS logistics skilled.
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