The Utah Hockey Membership isn’t any extra.
After an exhaustive search that lasted greater than a 12 months, the NHL’s Utah staff introduced they’re rebranding because the Utah Mammoth for the 2025-26 NHL season.
“Greater than 10,000 years in the past, herds of mammoth claimed Utah as their house and, ever since, the mammoth has embodied power, momentum, and an earth-shaking presence – qualities which can be dropped at life by the fervour of Utah’s hockey followers and that mirror the franchise’s daring emergence into the NHL. In a course of pushed by the neighborhood, the Utah Mammoth identify was chosen by followers throughout a 13-month course of involving 4 rounds of fan voting and greater than 850,000 votes,” started a press release on the staff’s web site Wednesday.
The staff additionally launched this video on social media:
“We couldn’t be extra excited to launch the official identify and marks for Utah’s NHL hockey staff. When it got here to naming the staff, we did one thing unprecedented – going by means of 4 rounds of neighborhood voting, together with getting suggestions not solely on potential names but additionally on potential logos. We love the fervour of the folks of Utah and the way in which they confirmed up for the staff throughout its inaugural season and the vitality they dropped at voting on its everlasting identification,” stated Ryan and Ashley Smith, house owners of the Utah Mammoth.
“From day one, we dedicated that this staff could be constructed with and for the folks of Utah, and we’re excited to have a good time at present’s launch with all the state. The neighborhood selected the Utah Mammoth, and it stands as an emblem of who we’re, the place we got here from, and the unstoppable power we’re constructing collectively.”
Right here’s the franchise’s new sweaters. Yay or nay on these?
I am not gonna say it is the worst factor I’ve ever seen however the brand new Utah Mammoth brand has particular “default brand when enjoying ESPN Fantasy Hockey” vibe. pic.twitter.com/OMUX0pCFeX
— Tim Roberts (@21stCenturyTim) Might 7, 2025
The primary brand for the franchise would be the “Mountain Mammoth” brand, which comprises refined nods to the state of Utah. In line with the staff, the emblem “captures the fierce energy of the mammoth mid-charge, tusks up, and able to assault. Inside the mark are nods to the state, together with the Wasatch Mountain Vary and snow-capped peaks that kind the beast’s crown; the form of Utah, which is subtly embedded within the mountain silhouette; and the curved tusk to kind a daring ‘U.’”
The staff additionally launched secondary logos, in addition to a staff badge:
Probably the most fascinating side of the announcement may simply be a brand new font, for the typeface fanatics amongst us. “Accompanying the visible identification is a singular custom-designed typeface, Mammoth Sans, which incorporates a 10-degree ahead slant that mirrors Utah’s mountainous terrain and displays the staff’s relentless pursuit of progress.”
The staff may also introduce a mascot for house video games subsequent season, within the months to come back.
