April 18, 2026
Blavity is coming to your TV by means of a brand new partnership with OTTera.
Blavity Media Group (BMG), the net platform for Black tradition and millennial‑pushed content material, is increasing into linked TV promoting by means of a brand new partnership with OTTera.
The partnership provides linked TV (CTV) placements to BMG’s portfolio for the primary time. By way of OTTera’s community, advertisers can now distribute adverts throughout greater than 600 reside streaming platforms and a couple of,000 FAST channels, increasing its attain to just about 100 million customers on platforms together with Samsung, Vizio, Hisense, Sony, and Roku.
Moreover, the partnership will deliver sports activities content material to the BMG platform, leveraging OTTera’s FAST channel portfolio of reside and on-demand programming.
Morgan DeBaun, the CEO and founding father of Blavity, underscored how the partnership will broaden the corporate’s attain.
“Black tradition has by no means been confined to 1 display screen, and neither ought to the manufacturers that need to present up authentically for our viewers. This partnership with OTTera signifies that for the primary time, a model can stroll into BMG and depart with a marketing campaign that reaches Black America from their morning scroll to their lounge sofa. That could be a first in Black media, and we constructed it,” stated DeBaun in a press release.
Blavity Media Group reaches over 32 million month-to-month customers throughout its varied manufacturers, together with Blavity, AfroTech, 21Ninety, Journey Noire, Residence & Texture, and Shadow & Act.
“Blavity has constructed a cultural engine that manufacturers belief, and this partnership extends that energy into linked TV at scale. Collectively, we’re creating a brand new customary—the place reaching Black audiences isn’t fragmented throughout platforms, however unified throughout each display screen,” stated Stephen Hodge, CEO and co-founder of OTTera.
OTTer has expertise working with Black-owned media platforms. The corporate has partnered with AfroLandTV, a streaming service that gives Nollywood movies and exhibits from throughout the African continent, and the Remy Community, a streaming platform owned by rapper Remy Ma.
The partnership with Blavity Media Group marks OTTera’s largest partnership with a Black-owned media firm so far.
Final month, BMG introduced a brand new partnership with The Gathering Spot (THG), the non-public social membership for Black enterprise professionals. The partnership goals to attach manufacturers with influential Black enterprise professionals.
LATEST POSTS: Blavity Media Group Named Unique Gross sales And Activation Accomplice For The Gathering Spot
