Blossoms have ushered of their new period with the jaunty single ‘Joke About Divorce’ – test out the video beneath.
The Stockport indie heroes haven’t launched any new music since the expanded version of their fifth album ‘Gary’ in 2024 – their fourth UK Quantity One album in complete – however ‘Joke About Divorce’ is the primary style of new music, with extra to observe later this yr.
The observe, produced by Shawn Lee and launched through ODD SK Recordings and Distiller Music, is a spritely, energetic indie pop bop, with frontman Joe Ogden singing: “I assume this argument’s not the place for a joke about divorce / My intention’s are only a playful factor to make you chortle in fact”.
Try the theatrical, pink-washed video, directed and edited by Ogden, right here:
“Throughout each argument, irrespective of how huge or small, there’s all the time that second the place humour might utterly disarm you each and diffuse the entire thing,” stated Ogden of the observe’s inspiration.
“On this event, I assumed joking about divorce would do precisely that… I simply bought the timing utterly mistaken. As a substitute, it made issues worse, and that second ended up immortalised in a three-and-a-half-minute pop music.”
The band recetly accomplished a European headline tour, and so they have been introduced for a few pageant appearances this summer season: at Neighbourhood Weekender in Warrington in Could and Tramlines in Sheffield in July.
Blossoms spoke to NME in September 2024 across the launch of ‘Gary’, with Ogden saying the band had “actually taken the stay present to a different stage” throughout that period.
“It does really feel like we’ve actually stepped it up once more,” he defined. “That’s necessary as a result of I don’t wish to drift off into the abyss like so many different bands do. This album helps us stand out from the gang slightly bit.”
The band had been additionally among the many acts benefitting from a £1.6million pot of worldwide touring funding.
Known as the Music Export Progress Scheme (MEGS), the touring funding programme was developed and administered by the British Phonographic Business (BPI), and gave away a complete of £1.6million to assist 58 acts that had been seeking to increase their world audiences however wanted additional monetary support. Funding from earlier rounds of the scheme was given to the likes of Beabadoobee, Dave, Bicep and Wolf Alice.
