After faltering barely in 2024, Proton bounced again final 12 months by promoting 157,976 automobiles – a rise of three.3% over the 12 months earlier than and placing it again on a trajectory of steady enchancment that began in 2018. That is estimated to have put its market share at 19.4%, a bump of 0.7% in a 12 months the place the entire trade quantity (TIV) is predicted to have shrunk by 0.2% to 814,949 models.
A complete renewal of Proton’s best-sellers enabled it to hit these highs. The corporate offered 74,013 models of the Saga (the best since 2011), with 7,975 models of the brand new MC3 mannequin – representing a 15.1% soar year-on-year – having been pushed out to house owners final month alone. It additionally delivered 28,057 models of the X50, with a peak of 4,287 models in August (highest in 35 months) because of the introduction of the facelift.
Maybe much more importantly, Proton has achieved its export objective of 6,000 models, helped by the establishing of a devoted subsidiary known as Proton Worldwide Company (PICSB). That’s its highest displaying since 2012 and a rise of 26% over 2024, with its greatest month being December with 986 models. Egypt was its main market with 2,280 models offered, whereas Vietnam additionally obtained 1,316 models of the Malaysian-made X50, badged because the Geely Coolray.
Gross sales and repair community growth was one other space the place Proton targeted on, with the variety of Proton Edar shops now totalling 187 nationwide, together with 27 new 3S and 4S centres and “gross sales metropolis centres”. The corporate additionally boasts the most important devoted EV community with 48 eMas dealerships nationwide, together with 36 3S centres, 12 1S centres and 10 devoted physique and paint services.
This 12 months is ready to be one other massive one for Proton, with the continued rollout of its Clever Inexperienced Expertise (i-GT) 1.5 litre four-cylinder engine within the X70, S70 and X90, to say nothing of the Saga’s Superior Modular Structure (AMA) siblings on the horizon. Export numbers will even be boosted by the Saga being exported to key markets such because the Philippines, sporting the Geely badge.
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