Yungblud has introduced the opening of his personal venue in central London, which he has named ‘Fantastically Romanticised By chance Traumatised’.
Final month, experiences emerged that the musician had plans to open the institution at 20 Denmark Avenue in Soho, an space that is filled with many longstanding and beloved musical instrument outlets and cultural hotspots.
Now, he has revealed that the venue, which shares its identify together with his clothes line, will open on August 7 with “the most important get together I’ve ever thrown” and “you’re all invited”. Followers can register to attend the limited-capacity opening right here.
He described it as “my first ever retailer and fan membership”, and wrote in a submit on X: “This constructing is a literal bodily house the place you possibly can place your arms upon its bricks and belong. Right here we have now constructed a spot to be your self and discover individuals with related concepts to you. Whether or not it’s to purchase the garments we make, come for a espresso, purchase a beer, watch music, do an artwork class or simply come and play pool you’re welcome, all we demand from you is that you just unfold the love.”
I’m so excited to announce the opening of my first ever retailer and fan membership. Welcome to “fantastically romanticised by accident traumatized”. Quantity 20 Denmark Avenue within the coronary heart of central London. We open on the seventh of August and also you’re all invited. It’s the most important get together I’ve… pic.twitter.com/Q7mSLJlva9
— YUNGBLUD (@yungblud) August 2, 2025
“This road, Denmark Avenue has paved the way in which for The Better of British music for the reason that Nineteen Fifties. I grew up on the road. It has all the time been my dream to have a constructing right here. YOU made that dream come true and im eternally in your debt. I’m operating this place with my greatest pals so so please come and assist to maintain this coronary heart beating.”
Yungblud instructed the Every day Star final month: “I need individuals to hang around, meet and have a bodily house to make actual connections on this digital world. There will probably be a leopard pool desk downstairs.”
“My largest dream is to have golf equipment everywhere in the world the place my fanbase can hang around, seven days every week, open all day and at night time,” he added. “London is hopefully simply the primary one.”
He has additionally spoken about his want to construct a $100million enterprise empire, and a part of that got here into follow when he launched his personal “community-focused” pageant, BludFest, final summer time on the Milton Keynes Bowl, with headline units from Yungblud himself and Lil Yachty, in addition to Tender Play, The Damned and Lola Younger.
The second BludFest befell on the identical website in June, with Denzel Curry and Chase Atlantic becoming a member of Yungblud as headliners.
He has mentioned that a part of the explanation he created BludFest was to supply the change within the affordability of dwell music that he wished to see on the planet. “We wished to come back again and do 20 bands for £65, as a result of that’s the way in which it needs to be. On this world, there’s nothing you possibly can’t obtain in case you are doing it from a spot of reality, and for the appropriate motive,” he mentioned.
Yungblud additionally appeared on the farewell Black Sabbath gig final month, main a supergroup for a canopy of the band’s ‘Adjustments’, which he has since vowed to play “each night time for the remainder of my life” in tribute to Ozzy Osbourne, who handed away simply weeks after the present.
The documentary Are You Prepared, Boy? , which adopted Yungblud as he performed his new album ‘Idols’ for the primary time, can be set for launch later this month – discover all the small print right here.
